LORI GUTHRIE RESUME
- 1. Lori B. Guthrie Spartanburg, SC 864.497.0074 LoriBGuthrie@gmail.com I am a Corporate Marketing & Branding Development Professional with over 18 years of experience in local, regional, and national hospitality and non-profit industries. I am seeking a position with a company needing to use my talent for implementing effective marketing plans, establishing brand recognition, and organizing administrative workflow. Over the years, I have developed a reputation for my ability to infuse campaigns with nuanced media that attract customers, create forward-facing communications that naturally build camaraderie with new consumers, and construct efficient departmental operations that encourage creativity and result in innovative products and increased overall profits. EDUCATION Bachelor of Science in Psychology Gardner Webb University; Boiling Springs, NC SKILLS & AREAS OF EXPERTISE Marketing & Branding Event Planning & Coordination Microsoft Office: Word & Outlook Communication Strategies Customer Service & Support Advanced Excel & Power Point Advertising Campaigns Administrative Management Adobe, Photoshop, & Publisher Media & Public Relations Innovative Product Development Quark, Hootsuite, Social Media Newsletters & Editing Budget Planning & Oversight Constant Contact/CRM Software Sales Team Support Community Outreach Vendor Relations & Bids EXPERIENCE Marketing Manager AHQ Holdings; Spartanburg, SC 2013 2016 *Recruited by AHQ CEO to manage and develop marketing for 4 Pizza Inn franchise locations in Spartanburg, Duncan, & Greer, SC. Responsible for the full-range of marketing in all 4 restaurants including promotional events, print merchandising, email/text campaigns, coupons, and signage. Provided ongoing strategies to maintain our stores ranks in the top 20 Pizza Inn retail locations out of the more than 250 domestic and international locations. Implemented all corporate promotions at the local level. Vetted and developed relationships with advertising vendors including ValPack and Money Mailer to reach over 10,000 local residents. Researched demographics and worked with the CEO to develop a strategic marketing plan to hone in on our target market, particularly as it relates to the company mission and local customer base. Dramatically expanded our catering business through direct visits and warm-calling to local business such as the Upward Sports Corporate offices and complex. Regularly communicated with the Corporate VP of Marketing at Pizza Inn Headquarters in Dallas, TX for merchandising, advertising, campaign branding and content approval. Responsible for booking and overseeing bi-weekly fundraisers (2 each week/per store) in which there was a 6-month waiting list for local organizations to participate and receive funding. Managed social media (Facebook), a text club (~500/week), and weekly email campaign with over 5000 corporate and individual recipients. Experience continued on next page
- 2. Lori Guthrie page 2 of 2 Marketing Manager Experience continued Responsible for ordering all promotional merchandising through internal corporate catalog, 4 5 times a year, with a budget of ~$3,000/campaign, for items including window signage, table toppers, posters, etc. Initiated and developed community involvement such as opportunities for Pizza Inn to sponsor local schools, athletic teams, community festivals, non-profits, and churches, including all 7 Spartanburg County School Districts. Worked with marketing vendors such as printers, corporate merchandisers, and local media. Participate in weekly managers meetings at stores; advising on marketing changes and gathering feedback and ideas from staff. Director of Communications (2008 2013) The National Beta Club; Spartanburg, SC 1995 2013 Responsible for overall communications and distribution of information to over 15,000 club advisors via online newsletters, e-blasts, direct correspondence, etc. Coordinated content of proprietary, user-login websites for student members and advisors. Created real-time social media and video streaming capabilities for Annual National Conventions. Responsible for Betas social media presence featuring great things our students and chapters were doing academically and in their communities. Assisted with all areas of advertising and marketing campaigns including print media, visual layouts, brand consistency, and project timelines. Wrote and edited media releases, advertorials, etc. Supported the Convention Department in the organization of the annual national convention and various state conventions attended by 1000s of young people/event. Publications Editor (1999 2008) Responsible for the compilation, graphic lay-out, and overall publication of student magazine for all 5th- 12th grade members; a bi-monthly circulation of over 450,000. Scouted and worked with our printing vendor out of Louisville KY in order to create a drop-ship system that easily distributed our publications across the continental US and Puerto Rico. Reviewed and selected a wide array of content submitted from chapters and student works including club service projects, creative writing, pictures, and national student officer editorials. Growth & Development Coordinator (1995 1999) Responsible for outreach and customer service to prospective administrators and teachers interesting in chartering a chapter of the National Beta Club at their school. Represented Beta as an exhibitor to speak face-to-face with educators and administrators about Beta at conferences such as national PTA, School Board, and NEA (National Education Association) conferences across the US including NY, Washington DC, and Minneapolis, MN. Managed the demands of a record year of new club growth, of 426 new clubs, more than double our typical average years growth. Developed relationships and provided on-going direct communication with chapter advisors and leadership. COMMUNITY SERVICE Graduate Leadership Spartanburg, Class of 2010 Board Member Spartanburg County Historical Association (2011 2012) Professional References Available Upon Request