M commerce
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This document discusses how to increase website conversion rates and sales by up to 2.5 times without investment by implementing mobile commerce (mCommerce) payments. It notes that the average e-commerce conversion rate is only 5% due to unavailable or inconvenient payment options. mCommerce allows payments via SMS in just two steps, requiring only a mobile phone, with no redirects or competing brands. This easy, safe method can increase customer loyalty and sales through SMS advertising. Legal and technical issues are addressed, and A1 offers a reliable billing system with operator contracts and support for mCommerce integration.
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M commerce
- 1. How to convert website visitors to paying customers and increase sales up to 2,5 times with no investments? A1 solution
- 2. Web services average conversion 02
- 3. Web services average conversion From 8% of those who start the payment process 5% are lost. Lets figure out why. 03
- 4. Suggested payment options are not available: ≒ according to the data of Public Opinion Foundation, bank card payments in Russia are used by 40% of population*; ≒ according to the data of E-Money Association, e-money payments are used by appr. 25 mln people in Russia, which is about 18% of population**. ≒ http://www.banki31.ru/analytics1/research/plasticcards_research.html ** http://kiosks.ru/content/rus/817/8172-article.asp 04
- 5. Suggested payment options are not preferable: ≒ it is unsafe* only 22%** of cardholders are ready to use them in web payments; ≒ it is complicated/long bank card in average 3 redirects, 10 actions, 10 minutes; e-money in average 3 redirects, 7 actions, 8 minutes. ≒ http://www.banki.ru/news/bankpress/?id=3906402 ** http://www.banki31.ru/analytics1/research/plasticcards_research.html 05
- 6. Web service demand Sales growth Reduction of visitors attracting expenses 06
- 7. Solution: mCommerce Easily-accessible, safe and convenient payment option which enables the web service to increase the conversion rate of visitors to customers up to 2,5 times. 07
- 8. mCommerce advantages Mobile penetration rate in Russia is 161%*. The payment is made in 2 actions (entering MSISDN on the payment page, sending confirmation SMS). Your customer needs only a mobile phone. No redirects and no displays of competitors services/brands. The payment takes 15 secs, your customer has no time to change his mind. No risk of losing money from bank accounts. * http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Europe#Russian_Federation 08
- 9. mCommerce also solves additional business goals: ≒Increases customers loyalty to your service due to simplicity and convenience of payment method. ≒Provides additional sales due to a new channel of communication with customers via MSISDNs: SMS advertisements and application installation. 09
- 10. mCommerce from your customers point of view: 10
- 11. Legal and technological issues Arbitrary transaction sum (up to 15 000 rubles). Lack of unsecured transactions: the payment can be processed only in case there is enough money on end users mobile phone balance. Consequently, there is no hold/fraud/ chargebacks. Minimal requirements for website formalization, an opportunity to save your own design. 11
- 12. What can A1 offer to your business? Reliable billing system smoothly operating 24*7 Direct contracts with mobile operators 24/7 free end user support Open API Private account with detailed online statistics 12
- 13. Finance issues Finance issues No setup fees No monthly fees and hidden commissions Negotiating the most beneficial conditions for your service with operators (payouts up to 95% from EUP excl. VAT) Increased payouts when using different A1s payment options 13
- 14. Contacts +7 499 638 40 77 sales@alt1.ru www.alt1.ru