Madison marico2
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India has a large population with growing digital readiness. The document proposes two Facebook propositions to engage Indian consumers digitally. Proposition 1 involves pre-roll video ads on Facebook with a CPM model and leads generation. Proposition 2 uses Facebook paid posts and a landing page to drive brand awareness. The benefits highlighted are first mover advantage, customer loyalty, expanded market reach, and good return on investment. The commercial encourages signing with the agency for digital success.
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Madison marico2
- 2. India : A CountryApp Proposition- ?? FB Going Digital Indian Population 1210MN Dec12 COMPUTER LITERATES 224MN CLAIMED Internet Users 150MN ACTIVE Internet Users 122MN VERNAKULAR Content Users 45MN
- 3. . Auto Travel News Top . Technol Vertical Sports ogy Health Entertai & nment fitness Working Visitors University 80% Educated 50% Profession 80% From Top 32% 68% als 10 Cities Unique Avg. time Return Pub- 1500+ Visitor- spent 7 25-55 Visitor- 65% 5mn. Min 70% 15-25 30%
- 4. Commercials Connecting with the Evolving Indian Engagement Mobile, Social Digital Readiness Based search, gaming Communication and DTH . . . . Building capability . Focus on earned media . 500% increase in search,100& in social .5Mn Social and 90% on mobile . More brands, more networking fans platforms, always on added in 2012 .1billion social . Online video is 10% . Significant step up impressions of total digital spends in investment generated
- 5. Commercials Newer ways of engaging Consumers Integrated video plus social networking
- 6. Proposition 01- CPM- On Video Pre-roll CPL Proposition- Rs 210/-per Leads 2mn UV 68% Men & 32% Women Age Group (15 to 65) 68%
- 7. Proposition Proposition- ?? FB App 02 Facebook Pre-Roll video (CPM) will run on Network & Landing Page would be Facebook
- 8. Commercial Commercials Video pre- FB-PPC roll Stamp Ad Rs. 7/per Rs. 250/- click Marico Brand Marico Brand FB Like Page FB Like Page landing Page. landing Page
- 9. Commercials Benefits to HUL Brand First mover advantage Less Competition Profit Margin Customer stickiness Loyalty Word of mouth PR Expand your Market Generate New Inquiries Value for Money, ROI, Immediate Result Relationship management
- 10. Commercials Sign a success story with Manhattan Communications India Pvt. Ltd. Manish Srivastava Business Head Digital Mobile- 9769300095