ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Released in small, independent record
                                shops and on their iTunes page.



                                 Reviews by mainstream
                                 companies, connoting their now
                                 high status in the indie-folk scene.



                                  ‘Noah and the Whale’ written in
                                  capitals connoting importance. ‘The
                                  May Dolls’ in a less formal, simple
                                  font.


                                 Information about local gigs,
                                 contrasting with no
                                 information of tours on the
                                 Noah and the Whale advert.



These two photographs taken as album release adverts pose both similar and different features.
The Noah and the Whale magazine advert is a full page advert, whereas The May Dolls advert is a
quarter page advert from the local ‘Slap’ magazine. The images have been edited so they have a
desaturated, almost bleached effect, possibly created by a filter. Noah and the Whale are a large,
mainstream band, which explains their use of close ups. The May Dolls do not need to use close
ups as they are not signed by a major label, meaning that they can use whichever shot type they
wish as they do not need to appeal to a wide audience to earn a large amount of money back.
Interesting, abstract print work
                                   includes no images of herself implying
                                   that at this time she was more about
                                   the music than her personal image.


                                  Plain, large and formal font with a slight
                                  splash of colour.


                                  Available on CD and DVD from Amazon
                                  and download from iTunes.



                                 Available on vinyl, includes free tabs and
                                 lyric book.




These two magazine adverts are from the same artist but with a few years between them. I
thought it was excellent example of how the success of a small, unheard of indie-folk artist has an
effect on their advertising. The more mainstream the magazine, the more mainstream the adverts
will appear. As Laura Marling has increased in popularity, her style has completely changed from a
homemade, hand drawn style featuring interesting print work to mainstream photo shoots and
fonts. This reinforces my ideas that mainstream indie-folk artists typically use capitals with bold,
simple fonts while less mainstream indie-folk artists take a more original approach by making their
fonts look as thought they are hand written and handmade alike their music.
In this advert we see Mumford and Sons using the same font to
                                    display their band name as they do in all mediums. This font and ‘&’
                                    sign have become a logo for the band which is recognisable to anyone
                                    who has glanced at it before.
                                    This magazine advert is fairly unconventional within the indie-folk
                                    genre as the images used do not feature anywhere in the Sigh No
                                    More digipacks. Usually the images from the digipack will be the
                                    same, if not similar, to the ones used for advertising .

                                          The photographs taken for the CD advertisement for the
                                          Mumford and Sons display mid-shots of each of the band
                                          members with their instruments which is to imply that
                                          making music is what they are passionate about. Yet the
                                          review underneath by NME, a mainstream magazine, could
                                          connote that their music has also become more mainstream
                                          due to increasing popularity.




In contrast with this, Ben Howard’s quarter page advert
for his debut album includes no reviews or information
about record labels but instead an iTunes symbol,
implying that if people want to listen to his music then
they should listen to and make up their own opinions of
it themselves.

More Related Content

What's hot (20)

Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
Liam O' Hanlon
Ìý
research into digi pacts and what we can learn from them.
research into digi pacts and what we can learn from them.research into digi pacts and what we can learn from them.
research into digi pacts and what we can learn from them.
natasha11111
Ìý
Radial analysis 3
Radial analysis 3Radial analysis 3
Radial analysis 3
lukematthews
Ìý
The Kooks Music Advert Analysis
The Kooks Music Advert AnalysisThe Kooks Music Advert Analysis
The Kooks Music Advert Analysis
kelseyhaslam
Ìý
Ancillary pack
Ancillary packAncillary pack
Ancillary pack
somwatkins
Ìý
Ben howard
Ben howardBen howard
Ben howard
abbeycoleman11
Ìý
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysis
Jade Foreman
Ìý
Advert Anaylsis
Advert AnaylsisAdvert Anaylsis
Advert Anaylsis
Kiera_Herbert
Ìý
Front cover analysis
Front cover analysisFront cover analysis
Front cover analysis
mwalker33
Ìý
Advert
AdvertAdvert
Advert
Emel1234
Ìý
Digipak analysis 2
Digipak analysis 2Digipak analysis 2
Digipak analysis 2
BradleyBarnes16
Ìý
Appendix 9: Poster analysis (AO2)
Appendix 9: Poster analysis (AO2)Appendix 9: Poster analysis (AO2)
Appendix 9: Poster analysis (AO2)
chazzrodgers
Ìý
Ben howard
Ben howardBen howard
Ben howard
abbeycoleman12
Ìý
Flo and the machine advert1
Flo and the machine advert1Flo and the machine advert1
Flo and the machine advert1
emilylouisej
Ìý
Analysis of digi pak
Analysis of digi pakAnalysis of digi pak
Analysis of digi pak
ZaraChoudhry16
Ìý
Jess Glynne Digipak Analysis
Jess Glynne Digipak AnalysisJess Glynne Digipak Analysis
Jess Glynne Digipak Analysis
zincrecords
Ìý
How effective is the combination of my main
How effective is the combination of my mainHow effective is the combination of my main
How effective is the combination of my main
thedawnishere
Ìý
Analysis of magazine adverts
Analysis of magazine advertsAnalysis of magazine adverts
Analysis of magazine adverts
garrett001
Ìý
Analysis of digipaks
Analysis of digipaksAnalysis of digipaks
Analysis of digipaks
garrett001
Ìý
Just magazine advert
Just magazine advertJust magazine advert
Just magazine advert
Sarah_95
Ìý
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
Liam O' Hanlon
Ìý
research into digi pacts and what we can learn from them.
research into digi pacts and what we can learn from them.research into digi pacts and what we can learn from them.
research into digi pacts and what we can learn from them.
natasha11111
Ìý
Radial analysis 3
Radial analysis 3Radial analysis 3
Radial analysis 3
lukematthews
Ìý
The Kooks Music Advert Analysis
The Kooks Music Advert AnalysisThe Kooks Music Advert Analysis
The Kooks Music Advert Analysis
kelseyhaslam
Ìý
Ancillary pack
Ancillary packAncillary pack
Ancillary pack
somwatkins
Ìý
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysis
Jade Foreman
Ìý
Advert Anaylsis
Advert AnaylsisAdvert Anaylsis
Advert Anaylsis
Kiera_Herbert
Ìý
Front cover analysis
Front cover analysisFront cover analysis
Front cover analysis
mwalker33
Ìý
Advert
AdvertAdvert
Advert
Emel1234
Ìý
Digipak analysis 2
Digipak analysis 2Digipak analysis 2
Digipak analysis 2
BradleyBarnes16
Ìý
Appendix 9: Poster analysis (AO2)
Appendix 9: Poster analysis (AO2)Appendix 9: Poster analysis (AO2)
Appendix 9: Poster analysis (AO2)
chazzrodgers
Ìý
Flo and the machine advert1
Flo and the machine advert1Flo and the machine advert1
Flo and the machine advert1
emilylouisej
Ìý
Analysis of digi pak
Analysis of digi pakAnalysis of digi pak
Analysis of digi pak
ZaraChoudhry16
Ìý
Jess Glynne Digipak Analysis
Jess Glynne Digipak AnalysisJess Glynne Digipak Analysis
Jess Glynne Digipak Analysis
zincrecords
Ìý
How effective is the combination of my main
How effective is the combination of my mainHow effective is the combination of my main
How effective is the combination of my main
thedawnishere
Ìý
Analysis of magazine adverts
Analysis of magazine advertsAnalysis of magazine adverts
Analysis of magazine adverts
garrett001
Ìý
Analysis of digipaks
Analysis of digipaksAnalysis of digipaks
Analysis of digipaks
garrett001
Ìý
Just magazine advert
Just magazine advertJust magazine advert
Just magazine advert
Sarah_95
Ìý

Viewers also liked (9)

Digipack research
Digipack researchDigipack research
Digipack research
Petra Lewis
Ìý
Ceo of apple
Ceo of appleCeo of apple
Ceo of apple
sentmurug
Ìý
Ä°YÄ°KÄ° DOÄžDUN
Ä°YÄ°KÄ° DOÄžDUNÄ°YÄ°KÄ° DOÄžDUN
Ä°YÄ°KÄ° DOÄžDUN
Tülay Aksay
Ìý
Presentation2
Presentation2Presentation2
Presentation2
jaccapp
Ìý
Novo It Corporate Presentation 2012 Updated
Novo It Corporate Presentation 2012  UpdatedNovo It Corporate Presentation 2012  Updated
Novo It Corporate Presentation 2012 Updated
rekhadp
Ìý
On Design
On DesignOn Design
On Design
Thorsten Jankowski
Ìý
question two
question twoquestion two
question two
Petra Lewis
Ìý
Soloway final presentation
Soloway final presentationSoloway final presentation
Soloway final presentation
jaccapp
Ìý
Social loafing (1979)
Social loafing (1979)Social loafing (1979)
Social loafing (1979)
adamthorpe
Ìý
Digipack research
Digipack researchDigipack research
Digipack research
Petra Lewis
Ìý
Ceo of apple
Ceo of appleCeo of apple
Ceo of apple
sentmurug
Ìý
Ä°YÄ°KÄ° DOÄžDUN
Ä°YÄ°KÄ° DOÄžDUNÄ°YÄ°KÄ° DOÄžDUN
Ä°YÄ°KÄ° DOÄžDUN
Tülay Aksay
Ìý
Presentation2
Presentation2Presentation2
Presentation2
jaccapp
Ìý
Novo It Corporate Presentation 2012 Updated
Novo It Corporate Presentation 2012  UpdatedNovo It Corporate Presentation 2012  Updated
Novo It Corporate Presentation 2012 Updated
rekhadp
Ìý
question two
question twoquestion two
question two
Petra Lewis
Ìý
Soloway final presentation
Soloway final presentationSoloway final presentation
Soloway final presentation
jaccapp
Ìý
Social loafing (1979)
Social loafing (1979)Social loafing (1979)
Social loafing (1979)
adamthorpe
Ìý

Similar to Magazine advert research (20)

Ancillary Research - adverts
Ancillary Research - advertsAncillary Research - adverts
Ancillary Research - adverts
Sarah Williamson
Ìý
Album cover planning
Album cover planningAlbum cover planning
Album cover planning
miketurer262626
Ìý
Planning
PlanningPlanning
Planning
Lucyalicejscott
Ìý
Digipak research last
Digipak research lastDigipak research last
Digipak research last
hma1
Ìý
Dizzie rascal
Dizzie rascalDizzie rascal
Dizzie rascal
preverm1
Ìý
Poster analysis
Poster analysisPoster analysis
Poster analysis
12Shannon34
Ìý
Magazine advertsx2
Magazine advertsx2Magazine advertsx2
Magazine advertsx2
Yasmeen Melius
Ìý
Analysis Of Magazine Adverts
Analysis Of Magazine AdvertsAnalysis Of Magazine Adverts
Analysis Of Magazine Adverts
HannahLenane
Ìý
Digipak research folk rock 3
Digipak research folk rock 3Digipak research folk rock 3
Digipak research folk rock 3
hma1
Ìý
Mumford and sons print analysis
Mumford and sons print analysisMumford and sons print analysis
Mumford and sons print analysis
Bwn_White98
Ìý
Album poster analysis
Album poster analysisAlbum poster analysis
Album poster analysis
kelsey ry
Ìý
Album poster analysis
Album poster analysisAlbum poster analysis
Album poster analysis
kelsey ry
Ìý
Album poster analysis
Album poster analysisAlbum poster analysis
Album poster analysis
kelsey ry
Ìý
Comparing conventions [autosaved]
Comparing conventions [autosaved]Comparing conventions [autosaved]
Comparing conventions [autosaved]
India Wilkinson
Ìý
Digipak research folk rock
Digipak research folk rockDigipak research folk rock
Digipak research folk rock
hma1
Ìý
Lady gaga rollingstone analysis
Lady gaga rollingstone analysisLady gaga rollingstone analysis
Lady gaga rollingstone analysis
SianLynes
Ìý
Digipak research folk rock nov
Digipak research folk rock novDigipak research folk rock nov
Digipak research folk rock nov
hma1
Ìý
Nme
NmeNme
Nme
ErosV
Ìý
Music advertisement poster analysis x3
Music advertisement poster analysis x3Music advertisement poster analysis x3
Music advertisement poster analysis x3
VictoriaCowburn
Ìý
CD covers
CD coversCD covers
CD covers
lelicordell
Ìý
Ancillary Research - adverts
Ancillary Research - advertsAncillary Research - adverts
Ancillary Research - adverts
Sarah Williamson
Ìý
Album cover planning
Album cover planningAlbum cover planning
Album cover planning
miketurer262626
Ìý
Digipak research last
Digipak research lastDigipak research last
Digipak research last
hma1
Ìý
Dizzie rascal
Dizzie rascalDizzie rascal
Dizzie rascal
preverm1
Ìý
Poster analysis
Poster analysisPoster analysis
Poster analysis
12Shannon34
Ìý
Magazine advertsx2
Magazine advertsx2Magazine advertsx2
Magazine advertsx2
Yasmeen Melius
Ìý
Analysis Of Magazine Adverts
Analysis Of Magazine AdvertsAnalysis Of Magazine Adverts
Analysis Of Magazine Adverts
HannahLenane
Ìý
Digipak research folk rock 3
Digipak research folk rock 3Digipak research folk rock 3
Digipak research folk rock 3
hma1
Ìý
Mumford and sons print analysis
Mumford and sons print analysisMumford and sons print analysis
Mumford and sons print analysis
Bwn_White98
Ìý
Album poster analysis
Album poster analysisAlbum poster analysis
Album poster analysis
kelsey ry
Ìý
Album poster analysis
Album poster analysisAlbum poster analysis
Album poster analysis
kelsey ry
Ìý
Album poster analysis
Album poster analysisAlbum poster analysis
Album poster analysis
kelsey ry
Ìý
Comparing conventions [autosaved]
Comparing conventions [autosaved]Comparing conventions [autosaved]
Comparing conventions [autosaved]
India Wilkinson
Ìý
Digipak research folk rock
Digipak research folk rockDigipak research folk rock
Digipak research folk rock
hma1
Ìý
Lady gaga rollingstone analysis
Lady gaga rollingstone analysisLady gaga rollingstone analysis
Lady gaga rollingstone analysis
SianLynes
Ìý
Digipak research folk rock nov
Digipak research folk rock novDigipak research folk rock nov
Digipak research folk rock nov
hma1
Ìý
Nme
NmeNme
Nme
ErosV
Ìý
Music advertisement poster analysis x3
Music advertisement poster analysis x3Music advertisement poster analysis x3
Music advertisement poster analysis x3
VictoriaCowburn
Ìý

Magazine advert research

  • 1. Released in small, independent record shops and on their iTunes page. Reviews by mainstream companies, connoting their now high status in the indie-folk scene. ‘Noah and the Whale’ written in capitals connoting importance. ‘The May Dolls’ in a less formal, simple font. Information about local gigs, contrasting with no information of tours on the Noah and the Whale advert. These two photographs taken as album release adverts pose both similar and different features. The Noah and the Whale magazine advert is a full page advert, whereas The May Dolls advert is a quarter page advert from the local ‘Slap’ magazine. The images have been edited so they have a desaturated, almost bleached effect, possibly created by a filter. Noah and the Whale are a large, mainstream band, which explains their use of close ups. The May Dolls do not need to use close ups as they are not signed by a major label, meaning that they can use whichever shot type they wish as they do not need to appeal to a wide audience to earn a large amount of money back.
  • 2. Interesting, abstract print work includes no images of herself implying that at this time she was more about the music than her personal image. Plain, large and formal font with a slight splash of colour. Available on CD and DVD from Amazon and download from iTunes. Available on vinyl, includes free tabs and lyric book. These two magazine adverts are from the same artist but with a few years between them. I thought it was excellent example of how the success of a small, unheard of indie-folk artist has an effect on their advertising. The more mainstream the magazine, the more mainstream the adverts will appear. As Laura Marling has increased in popularity, her style has completely changed from a homemade, hand drawn style featuring interesting print work to mainstream photo shoots and fonts. This reinforces my ideas that mainstream indie-folk artists typically use capitals with bold, simple fonts while less mainstream indie-folk artists take a more original approach by making their fonts look as thought they are hand written and handmade alike their music.
  • 3. In this advert we see Mumford and Sons using the same font to display their band name as they do in all mediums. This font and ‘&’ sign have become a logo for the band which is recognisable to anyone who has glanced at it before. This magazine advert is fairly unconventional within the indie-folk genre as the images used do not feature anywhere in the Sigh No More digipacks. Usually the images from the digipack will be the same, if not similar, to the ones used for advertising . The photographs taken for the CD advertisement for the Mumford and Sons display mid-shots of each of the band members with their instruments which is to imply that making music is what they are passionate about. Yet the review underneath by NME, a mainstream magazine, could connote that their music has also become more mainstream due to increasing popularity. In contrast with this, Ben Howard’s quarter page advert for his debut album includes no reviews or information about record labels but instead an iTunes symbol, implying that if people want to listen to his music then they should listen to and make up their own opinions of it themselves.