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This document provides guidance on using public relations (PR) strategies to promote Everyone Active centers. It outlines that PR involves managing information shared with the public to influence perceptions. Effective PR stories should be timely, exciting, impact the local community, involve milestones or awards, and include high-quality photos. Case studies of members who have achieved fitness goals or extraordinary feats can also make compelling stories. The document encourages centers to look for news hooks in their programs and events to pitch to local newspapers. It emphasizes giving advance notice of stories, providing photos and follow-up information to maximize coverage.