TCA - Monthly Marketing 2019TheConceptAgencyThe Concept Agency is a full-service marketing agency that works with businesses to create impactful and notable solutions that launch and accelerate growth. They offer monthly marketing packages that include services like copywriting, video production, social media management, branding, and more. Packages range from $1,000 to $4,000 per month based on number of hours for creative work and consulting included. The agency has over 20 years of experience creating customer-centric experiences through design, content, and media.
Matthew Jeffrey @ #DW16Bas HaterdThis document discusses SAP's efforts to improve their employer branding and recruitment. It emphasizes that great recruitment requires an artful approach. It outlines SAP's strategies to build an in-house branding team, highlight employee stories and values, run creative marketing campaigns on social media, and measure the impact through analytics. The key takeaways are to create a positive impression, be clear and concise, be bold, understand audiences, and track results.
The Greatest Model by Robert Cornish RICHTERA few years ago after reading book after book and building my agency, I wrote down what I considered to be “the greatest model”
There are six core parts that are vital to pull off a great company...
Niche finder reviewRema T VThe document discusses how keyword research is important for finding a profitable niche online. It recommends using the Niche Finder tool to simplify the keyword research process and find niche markets that have high searches, low competition, and are profitable. Niche Finder allows users to quickly generate long-tail keyword ideas based on a seed keyword, expediting the otherwise time-consuming keyword research task.
Startups: the importance of getting your story rightPaul NaphtaliThis document discusses the importance of branding and communications for startups. It argues that clear positioning and consistent messaging helps companies drive awareness, create buzz, and build value. This in turn can lead to faster product development, an engaged employee culture, easier hiring, improved customer retention, viral content, and increased interest from investors. The document advises startups to define their unique value proposition and brand personality in order to connect emotionally with audiences and earn their love and advocacy over time. This is more powerful for driving sales and growth than awareness alone.
Launch, Measure, IterateStephen Brent MayAgile marketing is a self-organizing process that provides maximum value to users through prioritization, transparency, predictability, and accountability. An agile marketing team is cross-functional, typically consisting of 5-9 members from roles like social media, writing, design, and analytics. The process focuses on rapidly delivering value to customers through short development cycles called sprints, where teams work through a backlog of user stories to deliver features.
Caroline Hynes. Hiring & growing teams that love their product: Zendesk exper...Octopus Events1. Hiring and building a team at the start:
- Types of people needed & why they are important.
- How is the job interview going at Zendesk? Which candidates are hired? On what we're paying attention to? Which assessment tests need to be passed?
- Ideas for onboarding – balancing autonomy & authority. Tools we use, recertification, stimulation systems, knowledge maps.
2. Changes as companies mature & scale – who we hire at the start may not be who we need at a later stage:
- When will we know we need to adjust our people & give practical examples?
- How to grow the people you have into leaders?
3. Building & maintaining alignment [and accountability] at the start & as you scale:
- What does alignment look like & why is it important?
- How do you keep alignment as new people and processes are added to the org?
- The impact of an aligned and misaligned org.
4. The importance of evangelists [Internal & External]:
- What is an evangelist and why are they important?
- What we've done in 2019 to increase team loyalty to the product.
Avoid The Biggest Mistake in Marketing Strategy PlanningThe Marketing BlenderDo you dwell too much on marketing strategies and overlook the importance of having marketing plan goals? You’re committing the biggest marketing blunder!
Curing Common Coaching: Everything You Need to Know to Coach Like a ProSales HackerWhat You'll Learn:
- The 5 things every leader must consider to get coaching right
- The 5 outcomes a sales leader can expect when they get coaching right
- Common coaching mistakes
- Anatomy of 1:1's that create impact
- How to stay in the Inspiration business...not the management business
- Free resources to identify where you can most quickly improve your coaching impact
Snap - Why branding and design are crucial for business growthSnap IrelandThe document discusses the importance of branding and design, especially website design, for small business growth. It notes that branding and a professional website are the top marketing priorities for most small businesses. However, many small businesses fail to focus enough on these areas, especially website design, in the startup phase. The document recommends that small businesses invest in professional help to design their website and branding in order to effectively communicate their mission and vision to attract the right customers and support growth.
The Playbook to Building a Customer Reference Program with Talkdesk SVP of Cl...saastrThe Playbook to Building a Customer Reference Program with Talkdesk SVP of Client Services Gillian Heltai
ݺߣs from Seedcamp Product SummitNilan PeirisThis document outlines steps for mission-driven startups: 1) Be mission-driven by solving real customer problems, 2) Capture less value than you create to build goodwill, 3) Build a product that is 10x better than competitors by creating something new, 4) Use marketing to amplify growth once the product is working rather than as a primary growth channel, 5) Scale the organization by hiring autonomous teams focused on key metrics that improve the customer experience and drive growth. The overall message is that by prioritizing the customer mission above other factors, startups can organically grow through word-of-mouth as they provide significantly more value than what is captured financially.
Continuous Product ImprovementMelissa PerriThis document discusses the importance of continuous product improvement through iterative experimentation and user validation. It emphasizes that teams often get stuck in "building traps" where they focus on building features without validating that they solve user needs. Instead, it promotes a scientific approach of planning small experiments, testing hypotheses with users, and using what is learned to continuously improve products and move toward goals. This helps ensure teams stay focused on user needs rather than arbitrary deadlines and helps products better retain, convert, and engage customers over time.
2016’s Hottest Sales & Marketing Predictions for the Channel Allbound, Inc.Every year, the brightest minds in sales and marketing predict the trends that will flourish over the course of the next 12-18 months.
2013 was the year of “real-time” marketing and the fading out of “campaigns."
In 2014, sales leaders predicted that the tide would change from “always be selling” to “always be coaching … delighting … transparent … helping.”
And 2015 was all about mobile — mobile search, mobile optimization, mobile conversions, and mobile ubiquity.
While these sales and marketing insights are extremely valuable, as channel sales and marketing leaders you know that the business operations of supporting, growing and championing a channel can add another layer of complexity to the sales and marketing initiatives that exist within your organization.
In this 30-minute webinar, the Allbound team explores some of 2016’s hottest sales and marketing predictions and translate what these predictions mean to your channel ecosystem.
Guillaume Moubeche. How we grew from 0 to $250K ARR in one year and without a...Octopus Events1. How to make sure to be successful when launching on Product Hunt and Appsumo: detailed success story with real numbers.
2. How to get 100,000 views on LinkedIn?
3. How to put your outbound sales funnel on autopilot?
Get More Targeted Leads for your BusinesstextmobilesolutionEvery growing business Needs more leads . Here at The Lead Makers it's our job to make sure you have a supply of Targeted prospects to help you grow your business. Call us at The Lead Makers today. 330-227-4101
The Family London - 5 steps to replicate TransferWise's growthNilan PeirisThis document discusses growth at TransferWise and provides 5 steps to replicate its growth in other organizations. The steps are: 1) find your mission, 2) let customers lead you to discover your mission, 3) build a product that is 10x better than competitors, 4) use mission-driven marketing to help customers understand the value created, and 5) scale by growing teams and leaders at a rate that supports growth while maintaining quality. Growth is driven by building a great customer experience and letting customers evangelize the product through word-of-mouth.
10 things you must do in affiliate marketingTony SimmsThe document outlines 10 things that must be done to succeed with affiliate marketing. These include documenting your motivations, creating a plan and sticking to it, investing in education, developing your own voice, delivering great value to customers, maintaining a positive mindset, learning from mistakes, taking targeted action daily, keeping persistent efforts over time, and investing in a coach or mentor. It also invites the reader to a free webinar if they are implementing these steps but still not achieving success.
Use Funnel Vision, Not Tunnel Vision - InboundPHXsigmawebPresentation by Jared Bodnar, Sr. Director of Demand Gen at Infusionsoft for the InboundPHX event, October 8, 2014
2010 Business Planning 1DarrylMitchell1. The document outlines the importance of creating a business plan for real estate success, including setting goals and analyzing marketing effectiveness and finances from the previous year.
2. It recommends establishing a vision statement and analyzing competitors. Financial data from the previous year should be reviewed and goals set for the coming year.
3. A marketing budget and calendar should be created and personal, family, and work goals balanced to achieve overall success.
Brand Demand: Creating Clarity and Driving Growth Amidst Uncertainty with Mic...saastrThe document discusses how brands can create demand and drive growth. It emphasizes that brands are a key driver of growth and not just "nice to have". It identifies four keys to creating brand demand: clarity around purpose and value, connection with customers and community, momentum to stay top-of-mind and drive sales, and internal alignment of vision, goals and autonomy. With clarity, connection, alignment and momentum, brands can strengthen their value proposition, communicate effectively, and deliver their message to all stakeholders to land their brand message and get results.
Marketing's Opportunity for Influence by Amy Protexter - InboundPHXsigmawebAmy Protexter, VP Marketing at Insight Enterprises, presnts at InboundPHX. The importance of aligning marketing, communication and sales in an enterprise company.
Funk & CoJay ThorntonWe believe everyone deserves to look amazing. Let us handle the heavy lifting of your marketing efforts so that you can do your job.
How to Create the Engine of Growth to get to Series A & BeyondSaaStockKeynote by Kevin Beales, CEO at Refract, from #SaaStock17 Traction Stage, RDS, Dublin, Ireland, Tuesday 19th September 2017
HR Capitalist: WIIFM - What's In It For Me (and why it's the secret for manag...Kris DunnManagers should position themselves as career agents for their employees by focusing on the employee's self interests and career goals. As a career agent, a manager would work to make employees better through training so employees can promote themselves, earn more money over time, and accomplish career goals while also achieving results for the company. A key tactic for career agents is always discussing "What's In It For Me" with employees to motivate them by explaining how their work gets them more valuable skills, higher pay, better opportunities, and praise or recognition. Framing work discussions around employee self interests and leveraging their self interests is an effective approach for managers.
Visual Business Development - My Case StudyAnders BeskowThis document discusses visual business development and improving a coaching business. It suggests having a salesperson sell coaching activities to allow coaches more time. Charts and diagrams visualize the current process and opportunities like selling to more customers or having the salesperson manage more accounts. The overall message is to test assumptions, recognize that users and customers can differ, and experiment with customers to continuously improve the business.
nfm_engagement_eventsWendy MalettaNFM is a full-service marketing agency that specializes in creating experiential and brand-connected marketing opportunities through team-building events to engage and educate employees. They leverage clients' brands to create fun cross-departmental interaction events that raise employee morale and loyalty while positively impacting company image. NFM's innovative employee engagement approach through non-traditional events results in internal excitement, greater understanding of company mission and values, and increased loyalty through appreciation.
Mistletoe digital brandstories_showLatika ManaktalaThis document discusses digital marketing services provided by Mistletoe. It outlines their approach to inbound marketing, content marketing, and growth strategies. Their services include branding, marketing, SEO, PPC, and more. They aim to drive customers through engaging content and measure outcomes to improve campaigns over time at an optimized cost. Case studies and testimonials from clients like Sinhgad Institutes are provided. Potential clients are invited to discuss their goals and budget to develop a customized marketing plan.
Generating Revenue: Understanding Key Sales Fundamentals | Dionne Mischler | ...UCICoveDionne Mischler, CEO of Inside Sales by Design, presented on generating revenue through understanding key sales fundamentals. She outlined the importance of having a clear plan to monetize through defining the ideal customer profile, acquiring customers easily, and retaining customers through account reviews and value demonstrations tied to business outcomes. The presentation provided steps and resources for companies to develop strategies in these areas and measure progress over several months to generate consistent revenue.
Cove leading your sales team to peak performanceDionne MischlerLeading a team requires patience, skills, and the ability to build a system for everybody to be successful. How's your system?
Curing Common Coaching: Everything You Need to Know to Coach Like a ProSales HackerWhat You'll Learn:
- The 5 things every leader must consider to get coaching right
- The 5 outcomes a sales leader can expect when they get coaching right
- Common coaching mistakes
- Anatomy of 1:1's that create impact
- How to stay in the Inspiration business...not the management business
- Free resources to identify where you can most quickly improve your coaching impact
Snap - Why branding and design are crucial for business growthSnap IrelandThe document discusses the importance of branding and design, especially website design, for small business growth. It notes that branding and a professional website are the top marketing priorities for most small businesses. However, many small businesses fail to focus enough on these areas, especially website design, in the startup phase. The document recommends that small businesses invest in professional help to design their website and branding in order to effectively communicate their mission and vision to attract the right customers and support growth.
The Playbook to Building a Customer Reference Program with Talkdesk SVP of Cl...saastrThe Playbook to Building a Customer Reference Program with Talkdesk SVP of Client Services Gillian Heltai
ݺߣs from Seedcamp Product SummitNilan PeirisThis document outlines steps for mission-driven startups: 1) Be mission-driven by solving real customer problems, 2) Capture less value than you create to build goodwill, 3) Build a product that is 10x better than competitors by creating something new, 4) Use marketing to amplify growth once the product is working rather than as a primary growth channel, 5) Scale the organization by hiring autonomous teams focused on key metrics that improve the customer experience and drive growth. The overall message is that by prioritizing the customer mission above other factors, startups can organically grow through word-of-mouth as they provide significantly more value than what is captured financially.
Continuous Product ImprovementMelissa PerriThis document discusses the importance of continuous product improvement through iterative experimentation and user validation. It emphasizes that teams often get stuck in "building traps" where they focus on building features without validating that they solve user needs. Instead, it promotes a scientific approach of planning small experiments, testing hypotheses with users, and using what is learned to continuously improve products and move toward goals. This helps ensure teams stay focused on user needs rather than arbitrary deadlines and helps products better retain, convert, and engage customers over time.
2016’s Hottest Sales & Marketing Predictions for the Channel Allbound, Inc.Every year, the brightest minds in sales and marketing predict the trends that will flourish over the course of the next 12-18 months.
2013 was the year of “real-time” marketing and the fading out of “campaigns."
In 2014, sales leaders predicted that the tide would change from “always be selling” to “always be coaching … delighting … transparent … helping.”
And 2015 was all about mobile — mobile search, mobile optimization, mobile conversions, and mobile ubiquity.
While these sales and marketing insights are extremely valuable, as channel sales and marketing leaders you know that the business operations of supporting, growing and championing a channel can add another layer of complexity to the sales and marketing initiatives that exist within your organization.
In this 30-minute webinar, the Allbound team explores some of 2016’s hottest sales and marketing predictions and translate what these predictions mean to your channel ecosystem.
Guillaume Moubeche. How we grew from 0 to $250K ARR in one year and without a...Octopus Events1. How to make sure to be successful when launching on Product Hunt and Appsumo: detailed success story with real numbers.
2. How to get 100,000 views on LinkedIn?
3. How to put your outbound sales funnel on autopilot?
Get More Targeted Leads for your BusinesstextmobilesolutionEvery growing business Needs more leads . Here at The Lead Makers it's our job to make sure you have a supply of Targeted prospects to help you grow your business. Call us at The Lead Makers today. 330-227-4101
The Family London - 5 steps to replicate TransferWise's growthNilan PeirisThis document discusses growth at TransferWise and provides 5 steps to replicate its growth in other organizations. The steps are: 1) find your mission, 2) let customers lead you to discover your mission, 3) build a product that is 10x better than competitors, 4) use mission-driven marketing to help customers understand the value created, and 5) scale by growing teams and leaders at a rate that supports growth while maintaining quality. Growth is driven by building a great customer experience and letting customers evangelize the product through word-of-mouth.
10 things you must do in affiliate marketingTony SimmsThe document outlines 10 things that must be done to succeed with affiliate marketing. These include documenting your motivations, creating a plan and sticking to it, investing in education, developing your own voice, delivering great value to customers, maintaining a positive mindset, learning from mistakes, taking targeted action daily, keeping persistent efforts over time, and investing in a coach or mentor. It also invites the reader to a free webinar if they are implementing these steps but still not achieving success.
Use Funnel Vision, Not Tunnel Vision - InboundPHXsigmawebPresentation by Jared Bodnar, Sr. Director of Demand Gen at Infusionsoft for the InboundPHX event, October 8, 2014
2010 Business Planning 1DarrylMitchell1. The document outlines the importance of creating a business plan for real estate success, including setting goals and analyzing marketing effectiveness and finances from the previous year.
2. It recommends establishing a vision statement and analyzing competitors. Financial data from the previous year should be reviewed and goals set for the coming year.
3. A marketing budget and calendar should be created and personal, family, and work goals balanced to achieve overall success.
Brand Demand: Creating Clarity and Driving Growth Amidst Uncertainty with Mic...saastrThe document discusses how brands can create demand and drive growth. It emphasizes that brands are a key driver of growth and not just "nice to have". It identifies four keys to creating brand demand: clarity around purpose and value, connection with customers and community, momentum to stay top-of-mind and drive sales, and internal alignment of vision, goals and autonomy. With clarity, connection, alignment and momentum, brands can strengthen their value proposition, communicate effectively, and deliver their message to all stakeholders to land their brand message and get results.
Marketing's Opportunity for Influence by Amy Protexter - InboundPHXsigmawebAmy Protexter, VP Marketing at Insight Enterprises, presnts at InboundPHX. The importance of aligning marketing, communication and sales in an enterprise company.
Funk & CoJay ThorntonWe believe everyone deserves to look amazing. Let us handle the heavy lifting of your marketing efforts so that you can do your job.
How to Create the Engine of Growth to get to Series A & BeyondSaaStockKeynote by Kevin Beales, CEO at Refract, from #SaaStock17 Traction Stage, RDS, Dublin, Ireland, Tuesday 19th September 2017
HR Capitalist: WIIFM - What's In It For Me (and why it's the secret for manag...Kris DunnManagers should position themselves as career agents for their employees by focusing on the employee's self interests and career goals. As a career agent, a manager would work to make employees better through training so employees can promote themselves, earn more money over time, and accomplish career goals while also achieving results for the company. A key tactic for career agents is always discussing "What's In It For Me" with employees to motivate them by explaining how their work gets them more valuable skills, higher pay, better opportunities, and praise or recognition. Framing work discussions around employee self interests and leveraging their self interests is an effective approach for managers.
Visual Business Development - My Case StudyAnders BeskowThis document discusses visual business development and improving a coaching business. It suggests having a salesperson sell coaching activities to allow coaches more time. Charts and diagrams visualize the current process and opportunities like selling to more customers or having the salesperson manage more accounts. The overall message is to test assumptions, recognize that users and customers can differ, and experiment with customers to continuously improve the business.
nfm_engagement_eventsWendy MalettaNFM is a full-service marketing agency that specializes in creating experiential and brand-connected marketing opportunities through team-building events to engage and educate employees. They leverage clients' brands to create fun cross-departmental interaction events that raise employee morale and loyalty while positively impacting company image. NFM's innovative employee engagement approach through non-traditional events results in internal excitement, greater understanding of company mission and values, and increased loyalty through appreciation.
Mistletoe digital brandstories_showLatika ManaktalaThis document discusses digital marketing services provided by Mistletoe. It outlines their approach to inbound marketing, content marketing, and growth strategies. Their services include branding, marketing, SEO, PPC, and more. They aim to drive customers through engaging content and measure outcomes to improve campaigns over time at an optimized cost. Case studies and testimonials from clients like Sinhgad Institutes are provided. Potential clients are invited to discuss their goals and budget to develop a customized marketing plan.
Generating Revenue: Understanding Key Sales Fundamentals | Dionne Mischler | ...UCICoveDionne Mischler, CEO of Inside Sales by Design, presented on generating revenue through understanding key sales fundamentals. She outlined the importance of having a clear plan to monetize through defining the ideal customer profile, acquiring customers easily, and retaining customers through account reviews and value demonstrations tied to business outcomes. The presentation provided steps and resources for companies to develop strategies in these areas and measure progress over several months to generate consistent revenue.
Cove leading your sales team to peak performanceDionne MischlerLeading a team requires patience, skills, and the ability to build a system for everybody to be successful. How's your system?
Leading Your Sales Team to Peak Performance | Dionne Mischler | Lunch & Learn UCICoveThe document discusses leading sales teams to peak performance. It provides information on defining company culture, the basic building blocks of success which include alignment, onboarding and training. It also discusses keys to effective onboarding and training, sales manager responsibilities, coaching, motivating reps, and reporting. The author is Dionne Mischler, CEO of Inside Sales by Design and president of the AA-ISP OC chapter, with over 20 years of experience in sales and technology.
Aa isp is2017 - leading your team to peak performanceDionne MischlerLeading your team to peak performance starts with Leaders providing Purpose, Perspective, Clarity, and the ability to Execute. It continues with Leaders sharing and maintaining a culture of high performers and encouraging a team to take ownership of their team and outcomes. Ask yourself - why did you become a Leader? Are you leading your team? Delegating? Encouraging success?
2017: The Year of Tough Choices - Michael Brenner, Marketing Insider GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & ExhibitionsHow the world's most successful marketers decide what to create, where to distribute it, and how to measure it.
Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business?
It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how?
In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer.
You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact.
Are you ready to rethink your 2017?
The Designer Role in a Startup (Fearless x Founders Factory Africa, Sep 2020)Lewis NgugiThis document discusses the role of designers in startups. It notes that successful startups integrate design across areas, are user-centric, have dedicated design teams, and involve designers in executive-level roles. Design is becoming a key differentiator for companies. The document provides tips for designers in startups, such as prioritizing work, acting as generalists, conducting user research, creating processes, communicating effectively, documenting work, networking, and proving the ROI of design work. Founders are advised to be involved in design decisions, build diverse teams, hire the right designer types, and understand that everyone contributes to design.
Branding for startupsnascentThis document provides 10 tips for startup branding. It discusses establishing a brand identity aligned with company goals, developing clear messaging and positioning, focusing on customers, implementing a Net Promoter Score system, managing the brand like a flagship product with ongoing development, ensuring a good user experience, allocating a brand budget, taking a team approach to branding, treating the brand as a living entity that needs ongoing nurturing, and provided resources for further information.
Self-directed Career Growth - BrightEdge Share16 presentationDave LloydBrightEdge Share 16 presentation to digital and SEO marketers on creativity, leadership, career growth, data-driven marketing, personal branding, and skills development. Also included information on organizational alignment, marketing funnels, creative & visual storytelling, and emotional intelligence.
Brand Team Assessment ToolBeloved Brands Inc.We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
How To Measure The ROI of Content MarketingMichael BrennerIn this presentation, I talk about how to build the business case, find the budget, and measure the results of your content marketing investment.
15 Expert Marketing Insights With Practical Applications and Powerful ImpactElena Adina LoghinWe compiled a list with 15 of the best expert marketing insights that can be used as practical guidelines for a successful digital marketing approach.
15 Expert Marketing Insights With Practical Applications and Powerful ImpactElena Adina LoghinDigital disruption is less about technology and more about transforming business models. The angle of your approach can make the difference between all-the-action and no-traction. Draw your inspiration from the most successful startup pivots.
Managing your personal brandingBeloved Brands Inc.Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
The 10 Best Companies to Sell For | SBI MagazineSBI | Sales Benchmark IndexWhy Should The Best Sales Reps Work For You? This is the question top sales talent asks themselves when you try to recruit them to your team. Do you have a compelling answer? You’d better. This year, the demand for sales talent will outstrip the supply.
17 things to consider when planning for 2017Sang PV.The document outlines 17 things to consider when planning for the year 2017. It recommends building an annual strategic plan by including leadership and key staff to define strategies in key areas like guest experience and brand optimization. It also suggests thinking about how to be disruptive and identifying needed changes. Additional recommendations include reviewing feedback, talent, service approach, marketing touchpoints and developing a concise one-page sales and marketing plan. The goal is to strengthen the brand, market position and customer retention through thorough planning and preparation.
The Complete Guide to Sales Development LeadershipSam LaberDatanyze, The Bridge Group and PersistIQ team up on a webinar. Learn how to:
-Hire phenomenal sales development leadership
-Boost your "middle" - the 60% of reps that are barely hitting quota each month.
-Build out the perfect compensation structure to motivate your team.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent SolutionsThis document provides a summary of a LinkedIn Talent Solutions webinar on improving recruiting strategies. It discusses six key steps to hire to win: 1) Get to know your audience by researching candidates and developing personas. 2) Build and amplify your talent brand on LinkedIn, social media and your careers page. 3) Get serious about pipelining by educating hiring managers and maintaining a pipeline. 4) Embrace mobile recruiting by optimizing for mobile. 5) Don't forget the talent under your nose through internal hiring. 6) Maximize productivity with your LinkedIn Talent Solutions account through custom searches and the mobile app. The document outlines the time and money investments required for each step.
2014 planning: 5 Recruiting Investments You Need To MakeLeela SrinivasanFun webinar to help recruiting leaders think about where to focus investments (whether time or money) in 2014.
Marketing Branding Leadership Data-DrivenJeff RosenplotMarketing expertise with data-driven results. Proven leadership of large groups of people. Decades of experience, turn-on-a-dime approach. Let me help define your strategy.
Transforming Your Inside Sales Team - HandoutsDionne MischlerThe session outline involves three parts:
Part I discusses basic building blocks for sales managers including setting goals, effective onboarding and training, coaching reps, and using reporting dashboards.
Part II will feature talks from two VP's of Sales who implemented new inside sales teams, covering their experiences and lessons learned.
Part III is a workshop where attendees can apply what they've learned to their own organizations, using an annual planning document to develop solutions for their top priorities.
Transforming Your Inside Sales TeamDionne MischlerThis document summarizes Dionne Mischler's presentation on transforming an inside sales team. The presentation covers building blocks like goals, mission, effective onboarding and training, sales management, coaching, and reporting. It provides keys to effective onboarding, training, sales management, and setting goals. The document also discusses next steps for onboarding, training, leadership, and reporting and provides resources for attendees.
AA ISP LS 16 Starting and Growing an Inside Sales Team - workbookDionne MischlerThe workbook for the session at AA-ISP's Leadership Summit, Starting and Growing an Inside Sales Team. We'll walk through the basics and craft a plan for you to either build upon or execute upon heading back to the office.
How to hire 25 reps in 100 days - Kevin Gaither(1)Dionne MischlerThis document provides tips for hiring 25 sales representatives in 100 days. It begins by establishing the author's expertise in hiring and sales. It then explains that hiring at this scale requires seeing it as a "candidate funnel" with a 3.5% conversion rate. It provides "hacks" like canned email responses, calendaring tools, and an FAQs document to streamline the process. It outlines a rigorous hiring process including online applications, phone screens, interviews, assessments, and "backdoor reference checks" to efficiently evaluate large numbers of candidates. The overall message is that hiring at scale requires filling the top of the funnel with candidates and having systems in place to quickly screen and process high volumes of applicants.
3 Keys to Success in 2015Dionne MischlerSometimes simple is better. Focusing on 3 key areas allows for great focus: be deliberate, be intentional, and be successful. Yep, I'm using success a couple of ways here....but you get the idea.
AAISP presentation-Final Oracle Feb 12 2015Dionne MischlerThis document provides an overview of best practices for making sales happen and delivering a world-class customer experience. It introduces the speakers, describes Oracle's cloud offerings and customer base, discusses how customer expectations have changed and the need for connected customer experiences. It then outlines Oracle's customer experience solution and how it can help with marketing, sales, service, commerce, and social capabilities. Customer stories and metrics are shared showing the impact on revenue, costs, and other results.
1. MANAGING V.
LEADING: HOW AND
WHY THEY’RE
DIFFERENT
Dionne Mischler
CEO, Inside Sales by Design
AA-ISP OC Chapter President
in/DionneMischler
@DionneMischler
5. WHAT YOU’LL BE DOING
Manage and Own Up
Leading down
Collaboratively work across departments
Motivate your team
Create and update process
Train and Onboard
Measure success and make adjustments
Known by their peers in the industry and community
CopyrightInsideSalesbyDesign2016
11. WHAT YOU’LL BE DOING
Manage and Own Up
Leading down
Collaboratively work across departments
Motivate your team
Create and update process for your team
Train and Onboard
Measure success and make adjustments
Known by their peers in the industry and community
CopyrightInsideSalesbyDesign2016
12. THE BASIC TABLE STAKE
1:1 Example Agenda
▪ By the numbers: goal to quota attainment
▪ Activity metrics review
▪ What went well this week?
▪ What didn’t go well?
▪ What should you work on next week?
▪ What do you need me to do?
@DionneMischler
CopyrightInsideSalesbyDesign2016
13. NEXT STEPS AND RESOURCES
Why did you decide to become a Sales Leader?
Examine these motivations very carefully
What do you need to start doing?
What do you need to stop doing?
What type of Leader do you want/need to be for your team?
What actions are you taking to make this happen?
CopyrightInsideSalesbyDesign2016
1. Jeffrie Story – Unleash your Sales DNA
2. WideAngle – 1:1 software and resource. www.wideangle.com
3. Ambition – connect your teams. www.ambition.com
4. Leisa Reid- Management Training
http://employeemanagementconsulting.com/
@DionneMischler
15. WHO AM I?
CopyrightInsideSalesbyDesign2016
@DionneMischler
Professional
17 years in Sales and Technology
Built first official Inside Sales team in 2007
Today, Founder of Inside Sales by Design
President of AA-ISP OC Chapter since 2009
Personal
Born and raised in the Chicago Suburbs living in OC
International Business & Business Administration
degree from Carthage College
Married 9 years; Mother to 2 children
Passionate about Inside Sales and Education
#3: Manager manages the process and doesn’t provide any more value.
Leader makes changes for the better.
#4: It’s not about you. It’s about making your team successful. How do you do that? What does a day to day look like?
#5: It’s not about you. It’s about making your team successful. How do you do that? What does a day to day look like?
#7: Why does that matter?
AA-ISP Top Challenges Report & Trends from 2015
On-going
Speed
Industry & Product Focus
Time as an issue: setting aside the time to properly train and focus
Gallup - engagement
The leader. Yep, I said it, it’s the leader of the group that can make or break success. Here’s why: according to a recent Gallup poll, Manager’s account for 70% of an employee’s variance in engagement. Wow. Also according to Gallup, an engaged workforce outperforms it’s less engaged counterparts by 147% per share. Staggering.
#8: Dionne
Here’s why being a good leader matters. People don’t leave bad companies, they leave bad managers. It’s about the people.
If you’re a leader, you’re a “people” and it matters . Especially now when candidates and employees have access to information on you too. A colleagues company let go of an executive because of his conduct over the weekend that was on FB. Integrity matters, ethics matter. Your reputation will follow you or open doors.
Our behavior and conduct matter and we’re constantly being observed – both consciously and subconsciously. Your team mimics your behavior. If you’re a leader who is never on time for the start of your meeting, guess what, your people aren’t either.
How are you doing in being a good example? And showing your humanity? Again, take a look at the Strength ID Checklist. Know your people and your people should know each other.
#9: Hire for you team and your culture….train skill. Make sure they’re able to ramp up and have the sales chops. Highly recommend an assessment before hiring. Jeffrie Story with Unleash your Sales DNA.
#11: Given all we just talked about, I encourage you to use think about your team in this way. Good leader takes these four pillars into account. And here’s why.
#13: If you take nothing away, I encourage you at least start/continue your 1:1’s.
And here’s how. This is the culmination of all these efforts so far. and our example 1:1 <CLICK> Take a look at your coursework, you’ll see these examples and other dashboard. It all comes together. <CLICK> Activities breed outcomes and data doesn’t lie. Alignment is super important here. Training your people to talk the talk and walk the walk is critical. Circle back to the sales playbook session – see how it all comes together?
Having the data at your fingertips also helps in crafting your business case for money requests for sales tools. More to come on that in the next session.