MAPexpo 2013 - Stuart Gregor (Founder and Director, Liquid Ideas)
1 like634 views
The presentation discusses marketing lifestyle brands through the example of "The All Blacks" rugby team. It emphasizes building trust with consumers and focusing on earned advertising such as word-of-mouth promotion rather than traditional paid advertising methods.
1 of 51
Download to read offline
Recommended
2012 elliman
2012 ellimanrobindigi
Ìý
The Douglas Elliman marketing campaign includes print, online, and outdoor advertising to promote their "Ask Elliman" campaign. The campaign will feature questions and statements about complex real estate issues to convey that Elliman can help clients through all stages of the property buying and selling process. Elliman will partner with major media outlets to place ads in over 40 newspapers and magazines as well as online banners and social media campaigns to reach millions of consumers.Absolut Vodka Does ThinkCling
Absolut Vodka Does ThinkClingHozefa Attari
Ìý
ThinkCling is a patented cling material that can be used for guerrilla marketing campaigns. It adheres to surfaces like wood, glass, metal, and brick without leaving residue when removed. Major brands like Adidas, Nokia, and Vodafone have used ThinkCling for global marketing campaigns. One example described is an Absolut Vodka campaign where ClingZ were placed inside and outside of pubs and bars to promote the message of replacing currency with kindness in an "absolut world".MAPexpo 2013 - Vanessa Marven (Marketing & Public Relations Manager, R.M. Wil...
MAPexpo 2013 - Vanessa Marven (Marketing & Public Relations Manager, R.M. Wil...mapexpo
Ìý
R.M. Williams is an iconic Australian brand that manufactures and sells premium apparel and footwear. Founded in 1932, it is known for its durable and authentic products, including boots, and has over 600 employees and 50 stores worldwide. The document discusses R.M. Williams' marketing strategies, including catalogs, promotions, advertising, public relations, and major sponsorships, to promote its core brand and sub-brands like Roughwash, Longhorn, and Stockyard.MAPexpo 2013 - Sputnik (Chief Swashbuckler, Out of This World)
MAPexpo 2013 - Sputnik (Chief Swashbuckler, Out of This World)mapexpo
Ìý
The document discusses various topics related to getting a job and making a living, including starting a career in 1756 and working for both large and small agencies. It also mentions being fired multiple times and now working independently. Several job inquiries are shown being rejected. Advice is given to do something extraordinary to stand out when job searching and not keep it secret. A free online job hunting boot camp is advertised along with a related $20 book.MAPexpo 2013 - Emily Birks (Communications Manager, PayPal Australia)
MAPexpo 2013 - Emily Birks (Communications Manager, PayPal Australia)mapexpo
Ìý
This document summarizes a presentation given by Emily Birks on the many facets of public relations. The presentation covered:
1) The communications industry is experiencing changes as it adapts to the digital age and new era of engagement. Brands are establishing their own media channels.
2) Communications plays the role of shaping opinion by being writers, designers, conversation starters, and attention getters. Birks' team at PayPal aims to demonstrate how PayPal enables payments and evolve perceptions of PayPal.
3) Content creation is important for competing for attention against other brands and social connections. In the age of social media, smart brands show rather than tell and provide help rather than hype through video content. Peter O’Sullivan (National Director of Content, Professional Public Rela...
Peter O’Sullivan (National Director of Content, Professional Public Rela...mapexpo
Ìý
This document discusses how a PR agency called PPR helps clients get their message and assets in front of consumers at the optimal time and place. It notes that PPR has redesigned communications for the future despite its long legacy, and provides contact information for internship and employment opportunities.Gail Hopkins (Managing Director, Make It Happen) 
Gail Hopkins (Managing Director, Make It Happen) mapexpo
Ìý
The document is a presentation about B2B marketing that compares B2B and B2C marketing. It discusses key differences like complex vs simple purchases and professional vs emotional buyers. It also covers common aspects, the B2B customer journey, how B2B marketing budgets are allocated, tactics for customer acquisition and retention, and tips for lead generation. The presentation provides an overview of important considerations for B2B marketing.Emma Pechey (Communications Manager, Procter & Gamble)
Emma Pechey (Communications Manager, Procter & Gamble)mapexpo
Ìý
This document discusses the launch of 3D White, an oral care brand by P&G, in Australia. It identifies the target consumer as passionate and image-conscious individuals. The product range includes a whitening toothpaste, whitening strips, and other products containing hydrogen peroxide. The proposed launch plan is explosive and holistic, using a high-profile celebrity ambassador to disrupt the category through superior credentialing and newness. Deliverables include addressing trial barriers, leveraging the celebrity through PR and media, and providing assets like TV commercials, print ads, and social media featuring the ambassador.Ash Farr (CEO, McCann)
Ash Farr (CEO, McCann)mapexpo
Ìý
This document summarizes McCann Australia, an advertising agency with over 100 years of history. In 2011, McCann merged with another Australian agency to form a new innovative agency. The agency has won numerous awards for campaigns creating iconic ads and even new words. It combines the spirit of an independent creative agency with the backing of a large international network.MAPexpo 2013 - Lucie Snape (Head of Social, Vodafone Australia)
MAPexpo 2013 - Lucie Snape (Head of Social, Vodafone Australia)mapexpo
Ìý
Vodafone is a global telecommunications company operating in over 60 countries with over 403 million customers worldwide. The presentation discusses Vodafone's social media strategy in Australia, where it has over 7.2 million customers and 5000 employees. It emphasizes using social media like Twitter to connect personally with customers and build brand trust by being available, relevant, responsive and reliable. The strategy involves understanding different social channels and audiences, having a content plan and crisis response, focusing on meaningful engagement over metrics, using data to inform the strategy, and giving communities reasons to engage through remarkable content and facilitating rather than dominating conversations. The goal is to have more genuine customer interactions to build brand advocates and a trusted brand.MAPexpo 2012 - James Griffin & Greg Daniels (SR7)
MAPexpo 2012 - James Griffin & Greg Daniels (SR7)mapexpo
Ìý
SR7 provides social media intelligence, risk management, and advisory services to help clients manage risks and opportunities associated with social media. They help clients develop social media strategies, conduct audits and ongoing monitoring, and manage client social media accounts. SR7 educates clients on responsibilities regarding third-party comments on social media as determined by regulators like the ACCC and ASB, and how to properly monitor and respond to comments within 24 hours to avoid legal issues. SR7 also provides a social media maturity model to help clients assess their processes and identify areas for improvement.MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)mapexpo
Ìý
The document discusses how marketers have shifted from dictating brands to customers to becoming more customer-centric and data-driven in their approaches. It highlights how companies can better understand customers through data collected across interactions and use that data to personalize marketing campaigns. The presentation emphasizes focusing on customer experience and aligning business strategy, technology, operations, and interactions to deliver more relevant experiences for customers.MAPexpo 2012 - Kieran Moore (CEO, Ogilvy Public Relations Worldwide)
MAPexpo 2012 - Kieran Moore (CEO, Ogilvy Public Relations Worldwide)mapexpo
Ìý
This document discusses the transformation of the public relations discipline. It provides an overview of Ogilvy PR Australia, including their team size and experience. It notes that public relations now incorporates earned, paid, and owned channels as well as listening and community engagement. Content is richer and ideas can come from anywhere. Case studies are presented showing how public relations focuses on business objectives and influencing key audiences through strategic planning, reach, preference, and action.MAPexpo 2012 - Mitzi Saitzyk (Corporate & Public Affairs Manager, Johnson & J...
MAPexpo 2012 - Mitzi Saitzyk (Corporate & Public Affairs Manager, Johnson & J...mapexpo
Ìý
The document discusses a 2005 red dress fashion show, a 1929 women's rights march called the Torches of Freedom walk, and photos from a fashion website. It also mentions the 24-hour news cycle, rise of independent bloggers, and the age of transparency.MAPexpo 2012 - James Quinlan (Director of Social Media, DDB Group)
MAPexpo 2012 - James Quinlan (Director of Social Media, DDB Group)mapexpo
Ìý
This document discusses personal branding in the always-on era. It provides advice from James Quinlan including to stand for something, diversify your skills and interests, invest in building your network, stay consistent with your brand, and ensure your personal brand reflects your authentic interests and talents. A quote from Bill Bernbach emphasizes the importance of being both talented and nice.MAPexpo 2012 - Chris Gray (Managing Director, ICON International Communications)
MAPexpo 2012 - Chris Gray (Managing Director, ICON International Communications)mapexpo
Ìý
The document outlines an agenda for an event that includes presentations from four speakers on marketing and public relations topics. It also lists a lunch announcement and the presentation of prizes as other items on the agenda. The document provides an overview of the scheduled activities and presentations for the event.MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nes...
MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nes...mapexpo
Ìý
This document discusses working in corporate and external relations at Nestle. It provides an overview of Nestle's strategic framework which focuses on organic growth, margin growth, market leadership, and sustainability. It outlines key growth drivers like nutrition, emerging consumers, and premiumization. It then describes corporate and external relations specifically at Nestle Oceania and engagement with media, government, issues management, and industry relations. Benefits of working in-house include gaining an in-depth understanding of a company and industry, building cross-functional skills, and understanding business strategy and how communications fits in. Challenges mentioned include dealing with IT issues, navigating approvals, and changing timelines and priorities. The document advises being openly to learningComputer Application in Business (commerce)
Computer Application in Business (commerce)Sudar Sudar
Ìý
The main objectives
1. To introduce the concept of computer and its various parts. 2. To explain the concept of data base management system and Management information system.
3. To provide insight about networking and basics of internet
Recall various terms of computer and its part
Understand the meaning of software, operating system, programming language and its features
Comparing Data Vs Information and its management system Understanding about various concepts of management information system
Explain about networking and elements based on internet
1. Recall the various concepts relating to computer and its various parts
2 Understand the meaning of software’s, operating system etc
3 Understanding the meaning and utility of database management system
4 Evaluate the various aspects of management information system
5 Generating more ideas regarding the use of internet for business purpose The Constitution, Government and Law making bodies .
The Constitution, Government and Law making bodies .saanidhyapatel09
Ìý
This PowerPoint presentation provides an insightful overview of the Constitution, covering its key principles, features, and significance. It explains the fundamental rights, duties, structure of government, and the importance of constitutional law in governance. Ideal for students, educators, and anyone interested in understanding the foundation of a nation’s legal framework.
Database population in Odoo 18 - Odoo slides
Database population in Odoo 18 - Odoo slidesCeline George
Ìý
In this slide, we’ll discuss the database population in Odoo 18. In Odoo, performance analysis of the source code is more important. Database population is one of the methods used to analyze the performance of our code. How to Configure Flexible Working Schedule in Odoo 18 Employee
How to Configure Flexible Working Schedule in Odoo 18 EmployeeCeline George
Ìý
In this slide, we’ll discuss on how to configure flexible working schedule in Odoo 18 Employee module. In Odoo 18, the Employee module offers powerful tools to configure and manage flexible working schedules tailored to your organization's needs.N.C. DPI's 2023 Language Diversity Briefing
N.C. DPI's 2023 Language Diversity BriefingMebane Rash
Ìý
The number of languages spoken in NC public schools.
Rass MELAI : an Internet MELA Quiz Prelims - El Dorado 2025
Rass MELAI : an Internet MELA Quiz Prelims - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
Ìý
Prelims of Rass MELAI : a Music, Entertainment, Literature, Arts and Internet Culture Quiz organized by Conquiztadors, the Quiz society of Sri Venkateswara College under their annual quizzing fest El Dorado 2025. POWERPOINT-PRESENTATION_DM-NO.017-S.2025.pptx
POWERPOINT-PRESENTATION_DM-NO.017-S.2025.pptxMarilenQuintoSimbula
Ìý
Rubric level Summary for Teacher 1 to 3, Proficient Teacher. Guide in assessing MOV presented.Mate, a short story by Kate Grenvile.pptx
Mate, a short story by Kate Grenvile.pptxLiny Jenifer
Ìý
A powerpoint presentation on the short story Mate by Kate Greenville. This presentation provides information on Kate Greenville, a character list, plot summary and critical analysis of the short story.Year 10 The Senior Phase Session 3 Term 1.pptx
Year 10 The Senior Phase Session 3 Term 1.pptxmansk2
Ìý
Year 10 The Senior Phase Session 3 Term 1.pptx
More Related Content
More from mapexpo (9)
Ash Farr (CEO, McCann)
Ash Farr (CEO, McCann)mapexpo
Ìý
This document summarizes McCann Australia, an advertising agency with over 100 years of history. In 2011, McCann merged with another Australian agency to form a new innovative agency. The agency has won numerous awards for campaigns creating iconic ads and even new words. It combines the spirit of an independent creative agency with the backing of a large international network.MAPexpo 2013 - Lucie Snape (Head of Social, Vodafone Australia)
MAPexpo 2013 - Lucie Snape (Head of Social, Vodafone Australia)mapexpo
Ìý
Vodafone is a global telecommunications company operating in over 60 countries with over 403 million customers worldwide. The presentation discusses Vodafone's social media strategy in Australia, where it has over 7.2 million customers and 5000 employees. It emphasizes using social media like Twitter to connect personally with customers and build brand trust by being available, relevant, responsive and reliable. The strategy involves understanding different social channels and audiences, having a content plan and crisis response, focusing on meaningful engagement over metrics, using data to inform the strategy, and giving communities reasons to engage through remarkable content and facilitating rather than dominating conversations. The goal is to have more genuine customer interactions to build brand advocates and a trusted brand.MAPexpo 2012 - James Griffin & Greg Daniels (SR7)
MAPexpo 2012 - James Griffin & Greg Daniels (SR7)mapexpo
Ìý
SR7 provides social media intelligence, risk management, and advisory services to help clients manage risks and opportunities associated with social media. They help clients develop social media strategies, conduct audits and ongoing monitoring, and manage client social media accounts. SR7 educates clients on responsibilities regarding third-party comments on social media as determined by regulators like the ACCC and ASB, and how to properly monitor and respond to comments within 24 hours to avoid legal issues. SR7 also provides a social media maturity model to help clients assess their processes and identify areas for improvement.MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)mapexpo
Ìý
The document discusses how marketers have shifted from dictating brands to customers to becoming more customer-centric and data-driven in their approaches. It highlights how companies can better understand customers through data collected across interactions and use that data to personalize marketing campaigns. The presentation emphasizes focusing on customer experience and aligning business strategy, technology, operations, and interactions to deliver more relevant experiences for customers.MAPexpo 2012 - Kieran Moore (CEO, Ogilvy Public Relations Worldwide)
MAPexpo 2012 - Kieran Moore (CEO, Ogilvy Public Relations Worldwide)mapexpo
Ìý
This document discusses the transformation of the public relations discipline. It provides an overview of Ogilvy PR Australia, including their team size and experience. It notes that public relations now incorporates earned, paid, and owned channels as well as listening and community engagement. Content is richer and ideas can come from anywhere. Case studies are presented showing how public relations focuses on business objectives and influencing key audiences through strategic planning, reach, preference, and action.MAPexpo 2012 - Mitzi Saitzyk (Corporate & Public Affairs Manager, Johnson & J...
MAPexpo 2012 - Mitzi Saitzyk (Corporate & Public Affairs Manager, Johnson & J...mapexpo
Ìý
The document discusses a 2005 red dress fashion show, a 1929 women's rights march called the Torches of Freedom walk, and photos from a fashion website. It also mentions the 24-hour news cycle, rise of independent bloggers, and the age of transparency.MAPexpo 2012 - James Quinlan (Director of Social Media, DDB Group)
MAPexpo 2012 - James Quinlan (Director of Social Media, DDB Group)mapexpo
Ìý
This document discusses personal branding in the always-on era. It provides advice from James Quinlan including to stand for something, diversify your skills and interests, invest in building your network, stay consistent with your brand, and ensure your personal brand reflects your authentic interests and talents. A quote from Bill Bernbach emphasizes the importance of being both talented and nice.MAPexpo 2012 - Chris Gray (Managing Director, ICON International Communications)
MAPexpo 2012 - Chris Gray (Managing Director, ICON International Communications)mapexpo
Ìý
The document outlines an agenda for an event that includes presentations from four speakers on marketing and public relations topics. It also lists a lunch announcement and the presentation of prizes as other items on the agenda. The document provides an overview of the scheduled activities and presentations for the event.MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nes...
MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nes...mapexpo
Ìý
This document discusses working in corporate and external relations at Nestle. It provides an overview of Nestle's strategic framework which focuses on organic growth, margin growth, market leadership, and sustainability. It outlines key growth drivers like nutrition, emerging consumers, and premiumization. It then describes corporate and external relations specifically at Nestle Oceania and engagement with media, government, issues management, and industry relations. Benefits of working in-house include gaining an in-depth understanding of a company and industry, building cross-functional skills, and understanding business strategy and how communications fits in. Challenges mentioned include dealing with IT issues, navigating approvals, and changing timelines and priorities. The document advises being openly to learningRecently uploaded (20)
Computer Application in Business (commerce)
Computer Application in Business (commerce)Sudar Sudar
Ìý
The main objectives
1. To introduce the concept of computer and its various parts. 2. To explain the concept of data base management system and Management information system.
3. To provide insight about networking and basics of internet
Recall various terms of computer and its part
Understand the meaning of software, operating system, programming language and its features
Comparing Data Vs Information and its management system Understanding about various concepts of management information system
Explain about networking and elements based on internet
1. Recall the various concepts relating to computer and its various parts
2 Understand the meaning of software’s, operating system etc
3 Understanding the meaning and utility of database management system
4 Evaluate the various aspects of management information system
5 Generating more ideas regarding the use of internet for business purpose The Constitution, Government and Law making bodies .
The Constitution, Government and Law making bodies .saanidhyapatel09
Ìý
This PowerPoint presentation provides an insightful overview of the Constitution, covering its key principles, features, and significance. It explains the fundamental rights, duties, structure of government, and the importance of constitutional law in governance. Ideal for students, educators, and anyone interested in understanding the foundation of a nation’s legal framework.
Database population in Odoo 18 - Odoo slides
Database population in Odoo 18 - Odoo slidesCeline George
Ìý
In this slide, we’ll discuss the database population in Odoo 18. In Odoo, performance analysis of the source code is more important. Database population is one of the methods used to analyze the performance of our code. How to Configure Flexible Working Schedule in Odoo 18 Employee
How to Configure Flexible Working Schedule in Odoo 18 EmployeeCeline George
Ìý
In this slide, we’ll discuss on how to configure flexible working schedule in Odoo 18 Employee module. In Odoo 18, the Employee module offers powerful tools to configure and manage flexible working schedules tailored to your organization's needs.N.C. DPI's 2023 Language Diversity Briefing
N.C. DPI's 2023 Language Diversity BriefingMebane Rash
Ìý
The number of languages spoken in NC public schools.Rass MELAI : an Internet MELA Quiz Prelims - El Dorado 2025
Rass MELAI : an Internet MELA Quiz Prelims - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
Ìý
Prelims of Rass MELAI : a Music, Entertainment, Literature, Arts and Internet Culture Quiz organized by Conquiztadors, the Quiz society of Sri Venkateswara College under their annual quizzing fest El Dorado 2025. POWERPOINT-PRESENTATION_DM-NO.017-S.2025.pptx
POWERPOINT-PRESENTATION_DM-NO.017-S.2025.pptxMarilenQuintoSimbula
Ìý
Rubric level Summary for Teacher 1 to 3, Proficient Teacher. Guide in assessing MOV presented.Mate, a short story by Kate Grenvile.pptx
Mate, a short story by Kate Grenvile.pptxLiny Jenifer
Ìý
A powerpoint presentation on the short story Mate by Kate Greenville. This presentation provides information on Kate Greenville, a character list, plot summary and critical analysis of the short story.Year 10 The Senior Phase Session 3 Term 1.pptx
Year 10 The Senior Phase Session 3 Term 1.pptxmansk2
Ìý
Year 10 The Senior Phase Session 3 Term 1.pptxChapter 3. Social Responsibility and Ethics in Strategic Management.pptx
Chapter 3. Social Responsibility and Ethics in Strategic Management.pptxRommel Regala
Ìý
This course provides students with a comprehensive understanding of strategic management principles, frameworks, and applications in business. It explores strategic planning, environmental analysis, corporate governance, business ethics, and sustainability. The course integrates Sustainable Development Goals (SDGs) to enhance global and ethical perspectives in decision-making.Principle and Practices of Animal Breeding || Boby Basnet
Principle and Practices of Animal Breeding || Boby BasnetBoby Basnet
Ìý
Principle and Practices of Animal Breeding Full Note
|| Assistant Professor Boby Basnet ||IAAS || AFU || PU || FUHow to Modify Existing Web Pages in Odoo 18
How to Modify Existing Web Pages in Odoo 18Celine George
Ìý
In this slide, we’ll discuss on how to modify existing web pages in Odoo 18. Web pages in Odoo 18 can also gather user data through user-friendly forms, encourage interaction through engaging features. Kaun TALHA quiz Prelims - El Dorado 2025
Kaun TALHA quiz Prelims - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
Ìý
Prelims of Kaun TALHA : a Travel, Architecture, Lifestyle, Heritage and Activism quiz, organized by Conquiztadors, the Quiz society of Sri Venkateswara College under their annual quizzing fest El Dorado 2025. EDL 290F Week 3 - Mountaintop Views (2025).pdf
EDL 290F Week 3 - Mountaintop Views (2025).pdfLiz Walsh-Trevino
Ìý
EDL 290F Week 3 - Mountaintop Views (2025).pdfResearch & Research Methods: Basic Concepts and Types.pptx
Research & Research Methods: Basic Concepts and Types.pptxDr. Sarita Anand
Ìý
This ppt has been made for the students pursuing PG in social science and humanities like M.Ed., M.A. (Education), Ph.D. Scholars. It will be also beneficial for the teachers and other faculty members interested in research and teaching research concepts.How to Setup WhatsApp in Odoo 17 - Odoo ºÝºÝߣs
How to Setup WhatsApp in Odoo 17 - Odoo ºÝºÝߣsCeline George
Ìý
Integrate WhatsApp into Odoo using the WhatsApp Business API or third-party modules to enhance communication. This integration enables automated messaging and customer interaction management within Odoo 17.Rass MELAI : an Internet MELA Quiz Prelims - El Dorado 2025
Rass MELAI : an Internet MELA Quiz Prelims - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
Ìý
Kaun TALHA quiz Prelims - El Dorado 2025
Kaun TALHA quiz Prelims - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
Ìý
MAPexpo 2013 - Stuart Gregor (Founder and Director, Liquid Ideas)
- 2. MARKETING LIFESTYLE BRANDS Presented by Stuart Gregor
- 13. • The all blacks
- 14. • The all blacks
- 15. • The all blacks
- 16. • The all blacks
- 17. • The all blacks
- 18. • The all blacks
- 39. Nielsen: Global Consumers' Trust in 'Earned' Advertising Grows in Importance
- 42. .
- 47. – – – –