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ݺߣShare a Scribd company logo
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
Where my journey into PR began
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
Names… Names… Names
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
The Right Message 
The Right Assets 
At The Right Time 
In the Right Place
Consumers take control
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
     Peter O’Sullivan (National Director of Content, Professional Public Relations)
“For an agency with such a long and enviable legacy, PPR appear to have 
redesigned the future of communications.” B&T Judges 
internship@ppr.com.au 
employment@ppr.com.au 
www.ppr.com.au 
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Peter O’Sullivan (National Director of Content, Professional Public Relations)

Editor's Notes

  • #6: Beckham Vodafone Nightmare shoot in Madrid Client expectations not set Rubbish talent etc
  • #10: What makes them tick How will PR prove its value What insights/trends/developments can you share that add value Do you know the marketplace? What are their competitors doing? How does that impact what you’re doing and what your client is/should be doing
  • #12: What makes them tick How will PR prove its value What insights/trends/developments can you share that add value Do you know the marketplace? What are their competitors doing? How does that impact what you’re doing and what your client is/should be doing
  • #13: What makes them tick How will PR prove its value What insights/trends/developments can you share that add value Do you know the marketplace? What are their competitors doing? How does that impact what you’re doing and what your client is/should be doing