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Poster Online Media Kit
- 1. 01 P O S T E R 2 0 1 2 - 2 0 1 3 O N L I N E M E D I A K I T BREATHE LIFE INTO YOUR BRAND WITH POSTER ONLINE www.postermagazine.com.au new thinking in publishing
- 2. Immerse your brand into the world of Luxury and Inspiration with Poster online through an eclectic blend of bespoke digital ideas that will engage a discerning audience of affluent industry and consumers alike.
- 3. 04 INTRODUCTION A NEW WAY OF THINKING POSTER ONLINE OFFERS A PREMIUM MEDIA ENVIRONMENT AMONG WORLD LEADERS IN LUXURY AND INSPIRATIONPLUS LAVISH PRODUCTION VALUES AND AN AUDIENCE OF SAVVY FOLLOWERS Poster s i n s p i r ati on al o n l i n e p l a t f o r m i s a c o l l a b o r a t i o n o f vision ar y / i n sp i r ati on al p e o p l e t h a t a r e s h a p i n g o u r f u t u r e . T he i r work ex em p l i fi es wh at r e a d e r s a s p i r e t o a n d a r e i n s p i r e d by. They a r e th e p os ter chi l d r e n f o r l u xu r y d e s i g n , a r c h i t e c t ure , travel, fas h i on , b eau ty , w a t c h e s & j e w e l l e r y, b u s i n e s s , t r a n s po rt , entertai n m en t an d cu l tu r e . Launched in June 2011, postermagazine.com.au is a bespoke multi media platform for an already established luxury publication. Poster readers can now access their most adored luxury publication and latest industry updates with an online digital platform at the touch of a button. Including- An introduction and review of the latest luxury toys A dedication for lavish accessories and cutting edge design. An up to date analysis of contemporary technology and new age gadgets. Reviews from the hottest travel and cultural hotspots all over the world. Captivating fashion photography from some of the worlds leading and most artistic photographers. Coverage of the latest luxury industry events.
- 4. 06 INNOVATIVE. INSPIRATIONAL. ENGAGING. P O ST ER O F F E R S A P R EM I U M M E D I A EN V I R O N M E N T A M O N G W O R L D LE A D E R S IN L U XU R Y D E S I G N , AR C H I T E CT U R E , T R A V E L , FA SH I O N , B E A U T Y , W AT C H E S & J E W E LLE RY, B U SI N ES S , T R A N S PO R T, EN T ER T A I N M E N T A N D CULTURE
- 5. 09 KEY STATISTICS SINCE THE INITIAL LAUNCH PHASE POSTERMAGAZINE.COM.AU HAS ENCOUNTERED A RAPID TRAFFIC SURGE The following key statistics are rising- Monthly unique browsers is currently at 20,000 per week. Based on current growth the amount of browsers are then estimated to reach 32,000 per week from February 2012 and 50,000 per week by June. We plan to achieve this by Our Cross platform approaches Our e-newsletter is sent to all of our 15,000+ e-database members informing new updates and brand information in a dynamic offering. Its estimated this will rise to 45,000 genuine poster children by June 2012. Search engine optimisation directory websites, SERP, keywords and tag words drive our online audience visitation to wide and broad levels. Leveraging our social networking strategy including Facebook, twitter and Flickr to engage and send more qualified, genuine audiences to postermagazine.com.au. Event and brand partnerships further broaden our following of consumers and industry alike. Traditional trafficking options include word of mouth promotion and latest release of POSTER Magazine, which are heavily focused on promoting the online platform.
- 6. 10 THE POSTER ADVANTAGE POSTER ENJOYS WORKING CREATIVELY WITH OUR CLIENTS We offer our brand network the opportunity to reach out to an elite group of luxury consumers that crave our media platforms. We offer our integrated marketing solutions in the form of customised brand experiences. Allow us to create infectious enthusiasm for your brand. With Poster online you can expect to- Reach a highly responsive audience of discerning and affluent industry and consumers alike. Achieve their objectives through a cross platformed approach which utilizes all capabilities at the forefront of digital media including video and social media. Engage with the highest and most loyal social media following of any Australian luxury magazine, including responsive Facebook fans. Have your products showcased by our team of editors, photographers, stylists and models. Access our credible and trusted channels, allowing the opportunity to build a relationship with our audience.
- 7. 13 AUDIENCE PROFILE THE POSTER AUDIENCE SEEK INFORMATION AND INSPIRATION ON ALL THINGS LUXURY. THEY AER INSPIRED BY NEW CULTURES AND CUTTING EDGE DESIGN. THEY HAVE AN EYE FOR BUSINESS AND NEW AGE INVENTIONS. TRAVEL IS A PRIORITY AND POSTER MAGAZINE IS THEIR GUIDE TO THE MOST LUXURIOUS HOTSOPTS The poster reader is- Male or female Aged between 25-45 Educated professional with a hunger for success and independence. Income of $75K+ Fashion forward individuals with luxury brand loyalty and a taste for designer eccentricity. They are Desire-led as opposed to being practical Busy social life, dinner out a few times a week and strong social obligations. An interest in recent global affairs and business. A keen interest in popular culture and music. Inspired and not scared by something new that they see. The Poster reader can combine the naturalism of everyday wear with the latest catwalk creations. POSTER effectively reaches the architecture, interior design, fashion, business and travel market in addition to the luxury- savvy consumer.
- 8. 14 1 ADVERTISER OPTIONS 5 3 4 2 1. HERO BANNERS 2. HERO VIDEO 3. BRAND PLACEMENTS 4. BRAND EDITORIAL 5. PAGE SPONSORSHIPS PA G E S P O N S O R S H I P S Poster Vision Design Culture Accessories Fashion Travel Business Photography 1 Events
- 9. 16 17 HERO BANNERS HERO VIDEO Hero banners Video Advertising Our hero banners are a premium ad space as they are situated at the top of the Our hero video is another premium ad spaces that stays visible no matter where website measuring 728px 90px. This ad space remains visible throughout the you are on the website. The videos are created with a video link/ file allowing your whole website not just the index page. brand to come to life with our new digital platform.
- 10. 18 19 BRAND EDITORIAL BRAND PLACEMENT Brand Editorial Brand Placement Our brand editorials allow the client to specifiy strategic commuincation aimed Our Brand placement is for clients wanting to fast track awareness of a product towards creating awareness, engaging qaulified consumers or a call to action for an to our audience and potentially engage interest using analytical evidence. in-store or online promotion.
- 11. 20 Canturi POSTER 2 1 E-NEWSLETTER 1. HERO BANNERS 2. HERO VIDEO 3 3. BRAND PLACEMENTS 4. BRAND EDITORIAL Please see page 9 - Key Statistics for more information. 4
- 12. 22 23 ONLINE RATE CARD TECHNICAL SPECIFICATIONS Intergrated Placements Investment Added Value Intergrated Options Elements Specifications Options Hero Banner - Website Dimensions 728px (width) /90px (height) Hero Banner- Website Top of each page 5500 Branded Editorial / per calender month Brand Placement - File types jpeg image 70 dpi+ Website - Newsletter Hero Banner- Website Bottorm of each page 4000 Branded Editorial / Hero Video - Website Dimensions N/A per calender month Brand Placement - Website - Newsletter File types Link or video file Hero Video- Website Intergrated video 2500 Branded Editorial / Branded Editorial - Website Dimensions N/A content per calender month Brand Placement - Website - Newsletter File types jpeg image 70 dpi+ Branded Editorial - Intergrated cross 1100 p Give-away opportunity Website platform content er calender month / call to action Brand Placement - Website Dimensions N/A Branded Placement- Intergrated cross 110 Give-away opportunity File types jpeg image 70 dpi+ Website platform content per calender month / call to action Hero Banner- Top and Bottom 3500 Branded Editorial / Hero Banner - Newsletter Dimensions 728px (width) /90px (height) Newsletter per calender month Brand Placement - Website - Newsletter File types jpeg image 70 dpi+ Hero Video- Intergrated video 2000 Branded Editorial / Hero video - Newsletter Dimensions N/A Newsletter content per calender month Brand Placement - Website - Newsletter File types Link or video file Branded Editorial- Intergrated cross 1100 Give-away opportunity Newsletter platform content per calender month / call to action Branded Editorial - Newsletter Dimensions N/A Branded Placement- Intergrated cross 1100 Give-away opportunity Newsletter platform content per calender month / call to action File types jpeg image 70 dpi+ Agency booking incur 10% loading *** All rates will include 10% gst on top of media Brand placement - Newsletter Dimensions N/A File types jpeg image 70 dpi+ Advertiser to provide click through URL and any third party tracking tags
- 13. 25 OUR TEAM Creative Director Nicholas Meimaris nick@mgroupinc.com.au Editorial editorial@postermagazine.com.au Advertising advertising@postermagazine.com.au Design design@postermagazine.com.au Production production@postermagazine.com.au Accounts accounts@mgroupinc.com.au