Marketing & Value Chain
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The document outlines a marketing strategy for a professional services firm. It discusses the marketing team roles including the Managing Partner and Director of Marketing and Business Development. It then provides an overview of the complete marketing strategy, starting with objectives and targets for customers and competitors, followed by the core strategy. The strategy also includes implementation through the marketing mix of price, communications, promotion, distribution channels, and customer relationship management.
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The document presents an overview of the big data value chain, highlighting statistics and implications of big data in various sectors such as healthcare, retail, and government. It discusses the sheer volume of data generated and stored globally, alongside the challenges and potential applications of big data. The presentation concludes with suggestions for organizations to begin their journey in adopting big data practices.Ppt planet
Ppt planetmaryjus
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The document provides an overview of our solar system, explaining that it consists of the sun and nine planets orbiting it, along with satellites, asteroids, comets, and interplanetary medium. It describes the arrangement of planets in elliptical orbits around the sun, with the sun located at one focus of each elliptical orbit. The document also discusses scientific notation, units of measurement like light years, and various properties of planets like mass, density, composition, and how these differ between planets.Ad
Marketing & Value Chain
- 1. MARKETING professional services
- 2. How it works Managing Partner Director M&BD Senior Lawyer M&BD Coordinators
- 3. Pulling rabbits out of 鞄温岳壊
- 5. Value Chain Traditional customer New Perspective Customer
- 6. Complete Marketing Strategy Objectives Customer Targets Competitor Targets Core Strategy Implementation: Marketing Mix Price | Communications & Promotion| Policy| Channels | CRM
Editor's Notes
- #2: Hello, Ive been asked to talk to you about marketing. Who as part of the law degree, whether it was SAB or Uni based or even a graduate program had a semester on marketing?Did you get any information at all?Was it a shock to you when you hit private practice and realised the expectations on you to market? Ive qualified this by adding the word professional services marketing professional services is different from product.Many people think that marketing is about selling you stuff you dont want, a degree of trickery involved, persuasion you cant resist.Of course there are all types of unethical marketing practices out there, reduced temperatures in super markets supposed to make you hungry, subliminal advertising on audio in department stores, but theres no research to support any of this stuff works.Marketing is really about satisfying needs and wants. Consider Maslow and his Pyramid of 5 needs basics at the bottom, shelter safety etc and self actualization at the top in between is where people might be open to satisfying needs wants.Im not going to bore you with definitions suffice to say it is wherever individuals have a choice to make.Thus we are all involved, as we can all positively or negatively influence these choices.Yes sure the marketing department is where the brochures, ads, plans and campaigns spring from, but it is not limited to just this it is the impression you make on your clients and key contact via the work you do, the calls you handle the extra effort you go to help someone who is not even a client of the firm all marketing!
- #5: All this means is CUSTOER FOCUS organising the Firms resources to meet the needs and wants of clients and focus on offering products and services that meet these needs and wants.Our purpose in business is to create a customer and serve them better than competitors do.Customers buy products for the BENEFITS.Banks sell mortgages, people buy homesLaw Firms sell legal services; people buy solutions to their problems