Marketing:packaging
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There are three levels of packaging - primary, secondary, and shipping. Packaging provides protection, convenience, economy, and promotion. A good package stands out, clearly displays the brand name and product, reflects the desired product image, is the right size, can withstand handling, is tamper-evident, includes easy-to-follow instructions, contributes to product positioning, and is user friendly.
Marketing:packaging
- 1. Packaging Three levels of material(Kotler): ? Primary package ? Secondary package ? Shipping package
- 2. Packaging provides : ? Protection & Safety ? Convenience ? Economy ? Promotion Pointers for a good package: 1. It stands out from the competition and generates favorable consumer attention. 2. Brand name is clear. 3. Package quickly projects what your product is. 4. Total package appearance reflect the desired image of the product.
- 3. 5. Right package size. 6. Package can withstand the handling involved in transport, merchandising, and consumer usage. 7. Tamper-evident. 8. Instructions for use are correct, clear and easy to follow. 9. Total package contributes to the positioning of the product in the market place. 10. Package is user friendly.