Marketing Library Services at a Distance
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This document discusses marketing strategies for online library services. It suggests raising awareness through low-cost postcards sent to new students after classes start and virtual tours. Other ideas include embedding the library in online classrooms, offering chat reference, virtual "office hours", and passive tools like a toolbar. Additional strategies are brown bag webinars, research contests, podcasts, and gaming like online Jeopardy. The goal is to promote services, give students a sense of control over their research, and make the library fun while working within budget and space constraints.
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Dana Longley of SUNY Empire State College summarizes her experience developing and implementing live, online library instruction workshops for the college's 20,000+ mostly adult students who study fully online without a physical campus or library. She describes overcoming hurdles like technical support, faculty buy-in, and accessibility to launch interactive workshops using Elluminate Live! software. Workshops emphasize hands-on activities and exploration over content, balancing instruction levels while keeping the focus on practical "how-to" skills. Assessments show students want more workshops with double quotes, parentheses, and evaluation skills covered in a less content-heavy format allowing for small group exercises and student-led topics.Achieving social networking balance
Achieving social networking balanceDana Longley
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This document provides tips for achieving balance with social networking while maintaining a professional online identity and career. It outlines 5 rules for social networking that emphasize listening, contributing respectfully and having fun. It also discusses using social networks like Twitter and LinkedIn to build professional networks by following experts in your field, exploring careers and sharing thoughtful comments. The document advises aggregating and controlling your online footprint through lifestreaming applications and stresses the importance of reviewing privacy and security settings to manage what information is shared publicly.Discussion on Information Literacy for Faculty at Empire State College
Discussion on Information Literacy for Faculty at Empire State CollegeDana Longley
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The document discusses how libraries can help students improve their information literacy skills. It notes that 87% of students are information illiterate and 89% use search engines rather than library resources for research. Students tend not to interact with librarians and miss opportunities for deep learning. The author argues that developing strong information skills is important for students' success and a democratic society. The library aims to help through workshops, tutorials, and collaborating with faculty on integrating information literacy into assignments.Citing Your Sources workshop slides
Citing Your Sources workshop slidesDana Longley
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際際滷s from an online Citing Your Sources workshop I do using Elluminate. This material supplements the application sharing and hands-on activities build into the workshop.Fall 2009 Student Handout: Introduction to Searching
Fall 2009 Student Handout: Introduction to SearchingDana Longley
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Shows a sample, annotated Subject Guide and some search tips. Handout for Empire State College @Home: Introduction to Searching Online Workshop.Live Information Literacy Instruction for Distance Learners @Home
Live Information Literacy Instruction for Distance Learners @HomeDana Longley
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This is a draft of slides for a presentation at SUNYLA 2009 detailing our @Home Live, Hands-on Online Library Workshops program for distance learners.
Image credits:
homefires: http://www.flickr.com/photos/kebpix/2285072454/
thirst: http://www.flickr.com/photos/technowannabe/2353198367/
hurdles2: http://www.flickr.com/photos/nickuzma/2539398884/
Janet Looking Under the Hood 息 Bettmann/CORBIS
balancingact: http://www.flickr.com/photos/ecstaticist/460724234/
word of mouth: http://www.flickr.com/photos/paullyoung/363919822/
future: http://www.flickr.com/photos/bricolage108/2105763131/Access to Instruction Services for Distance Learners
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My brief presentation as part of a panel discussion on aspects of access in distance learning library services at the 2009 ENY/ACRL annual conference.Cool Tools to Enhance Collaboration, Communication and Organization
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Free, easy-to-use, online tools (no downloading req'd) that can help you and your team efficiently communicate, collaborate and stay organized. 際際滷s for presentation to ESC College Professional Conference, Feb 9-10, 2009. Associated presentation wiki: http://danascooltools.pbwiki.com/Creating a Distant Roar: Virtual, Hands-On, Information Literacy Workshops fo...
Creating a Distant Roar: Virtual, Hands-On, Information Literacy Workshops fo...Dana Longley
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Outlining a program of workshops delivered to remote computer labs. Designed to combat student anxiety when approaching research and marketed as a path to improved assignments and efficient use of time, they are infused with critical thinking activities that focus on the research process rather than specific information platforms.Recently uploaded (20)
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Marketing Library Services at a Distance
- 1. Marketing Library Services at a Distance Dana Longley Empire State College
- 2. Marketing? Not marketing Not promotion What Instead?
- 3. 1. Awareness ! 2. Sense of control 4. Fun and whimsy! Buy-in via: Cross-promotion UX @ Point of Need 3. Time is precious
- 4. Obstacles $$$ Staff Space Brand Existence?
- 5. How do we make our online library services stand out?
- 6. Fave Example: ASU Library Minute
- 7. New Paint on Old Classics
- 8. Awareness Postcards: cost: ~$0.20 / postcard 600-2000 sent / term (4 x a year) New students only 2-3 weeks AFTER term start bit.ly URL to track usage
- 9. Virtual Tour
- 10. In the (online) classroom
- 13. Low-Barrier, Passive Library Toolbar Sticky note feedback board Reference email signature
- 14. On Deck Brown Bag webinars for faculty & staff Research paper contest Audio podcasts
- 15. Wishlist Online Gaming! Online Jeopardy Tournament ARG (alternate reality gaming) Online Book Club Student-created podcasts Faculty collaboration on: assignment design Course embeds Student-run journal
- 16. Info Links: tinyurl.com/danasunyla10 Dana Longley Assistant Director, Library Services Empire State College, SUNY Email: dana.longley@esc.edu Twitter: disobedientlib Blog: farofflibrarian.blogspot.com
Editor's Notes
- #4: Images from NatalieDee.com Comics from: XKCD.com
- #7: I talked to Anali Perry, who is in these videos and she told me they have a team that works on these. The actual recording takes anywhere from 30-60 minutes, she improvises a good amount and they try hard to inject humor into it, so multiple takes. They use a student intern for some of the video editing.
- #8: Photo by Mr.KIO via Flickr Creative Commons: http://www.flickr.com/photos/igievil/4401962584/
- #10: Informal screencasts + YouTube = no or low cost in time and money. I use Captivate.
- #14: These are low barrier to our users and low barrier to us (no programming, little time needed to set up).