Marketing Plan of an android app - VAGITUS by Harsh Kumar
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The above presentation has been created by Harsh Kumar during a Marketing Management internship under Professor Sameer Mathur of IIM,Lucknow
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Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
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- 2. VAGITUS All that you need for your child and yourself
- 3. Are you willing to compromise with your childs needs and comforts? Definitely not!
- 4. Are you looking to spend some more quality time with your child during their formative years? Oh,yes!
- 5. Congratulations! VAGITUS is the app that youd been looking for. Because we value the relationship of a mother and her child.
- 6. Who are we?
- 7. Life doesnt come with a manual, but it comes with a mother. We are a team who understands that shopping for your child, is no child's play and thus help you explore, choose and buy from an exhaustive & finest collection of childrens products. Along with all the attention and affection that the little bundle of joy savors, we also care for the mother who overcomes umpteen challenges and hardships during the maternity period.
- 8. Target customers: Children and women in their maternity stage.
- 9. What products do we offer?
- 10. Anything and everything! From baby clothes to toys to health & safety products to books on parenting to products for new mothers during maternity period; we have it all.
- 11. Who are our major competitors?
- 13. Swot Analysis
- 14. Strengths 1. Variety of products and product lines 2. First of its kind app 3. User-friendly 4. Attractive GUI Weakness 1. New entrant in the market Opportunities 1. The field has untapped potential which hasnt been optimally utilized Threats 1. New entrants in the market 2. Updates from established brands
- 15. What are we aiming for?
- 16. We plan to achieve the following in a span of 1 year from the launch: 1. 1 million installs or 1 million happy faces. 2. To generate revenue ~20 million. 3. To get at least 20% of the free version users, registered on the premium version of the app. 4. To achieve a target conversion rate of ~3-5%. 5. To establish a superior brand equity.
- 17. How do we plan to achieve them?
- 18. By creating a unique brand position
- 19. By keeping the customers satisfied
- 20. By adopting good promotional strategies
- 21. By providing the customers and collaborators with incentives
- 22. By maintain an efficient communication and distribution channel
- 23. By providing the customers with excellent services
- 24. How do we plan to implement them?
- 26. How do we plan to distribute it?
- 27. Distribution Online stores Pre-loads in electronic devices Links on official website
- 28. This presentation has been created by Harsh Kumar during the Marketing Management internship under Professor Sameer Mathur of IIM,Lucknow.