Marketing research
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This document discusses the importance of conducting marketing research for businesses. It outlines the key reasons to do marketing research such as identifying customers, understanding existing customers, examining and solving business problems, and developing effective strategies. The document then describes the basic process for conducting marketing research which includes defining problems and opportunities, setting objectives and timelines, selecting research methods, designing instruments, collecting and analyzing data, and presenting findings. It also provides some tips for quick scanning a business through internal sources like talking to customers and employees or external sources like competitors if a business does not have time or budget for extensive formal research.
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Discover why B2B research is so important in building successful campaigns and how you can overcome common challenges to implement and to use both primary and secondary research in simple and effective ways. Also discover how AI can help with research and rocket fuel to implementing research successfully. 
Lesson 4-7.pptx
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This document discusses jobs that can provide entrepreneurial skills and opportunities to gain experience relevant to starting a business. It describes how jobs in areas like advertising, marketing, design, management, real estate, and sales can equip someone with skills in business development, customer outreach, product creation, and leadership. The document emphasizes that the work experience gained for an employer can enhance someone's skillset and provide transferable abilities to help start and grow their own business in the future.BUSINESS MANAGEMENT STEPUP 2017
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Lasik Surgery 
Lasik Surgery Indus University
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LASIK, or laser eye surgery, is a refractive surgery procedure that uses a laser or microkeratome to reshape the cornea and improve vision. It is commonly used to treat nearsightedness, farsightedness, and astigmatism. The procedure was originally developed in the 1950s in Colombia and has since become a popular permanent alternative to eyeglasses or contact lenses, with over 95% patient satisfaction reported. However, there are some risks like dry eyes, double vision, or night vision problems in a small percentage of patients.Case study b.ethics 
Case study b.ethics Indus University
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Traidos Bank had previously included Roche stocks in its investment portfolio after determining Roche met its ethical standards. However, Traidos Bank later removed Roche from its portfolio after discovering Roche was testing its drug CellCept on transplant patients in China, where a large number of organs come from executed prisoners without consent. While utilitarianism could defend Roche's trials as benefiting patients, rights-based ethics would condemn the trials for violating prisoner rights. Traidos Bank's decision aligned with protecting human rights over maximizing benefits.product Innovation 
product Innovation Indus University
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This document summarizes an information technology and product innovation presentation given by Zaib Mirza to Sir Rashid Ali's class. It discusses information technology concepts like computers and telecommunications. It also discusses product innovation, defined as creating or improving goods and services. The presentation then provides 10 examples of potential product innovations, such as a toothbrush that dispenses toothpaste or a frying pan designed for specific portion sizes. It concludes by describing PIA's new mobile ticketing service called Fori Ticket.Product innovation
Product innovationIndus University
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This document appears to be a student project report submitted to Indus University. It discusses the impact of information technology on daily life and proposes some product innovations. The report includes sections on acknowledgments, abstract, table of contents, information technology in daily life, and proposed product innovations like a toothbrush that dispenses paste and a frying pan with portion markings. It concludes with 10 references related to information technology and product innovation.Attitude and job satisfactio (Report)
Attitude and job satisfactio (Report)Indus University
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Attitude and Job Satisfaction Indus University
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Ban on GutkaIndus University
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The document discusses the harms of gutka use, which includes cancer risks and negative health, social, and economic impacts. It notes that gutka contains carcinogens like tobacco and is readily available and affordable. While a lucrative industry, gutka use often begins at a young age and is difficult to quit. The document calls for banning gutka to protect public health and the environment.Marketing research
- 1. Market(ing) Research Presented by: Asma & Zaib, BBA
- 2. Discuss what ,why ,when ,how Highlight some important elements. Discuss creative ways to do quick scans. Offer some tips. Some final thoughts. Q A.
- 4. What can entrepreneurs learn from this ?
- 5. Dont do things just for doing, but ask first where you want to take your business ,and subsequently choose the right path to reach that destination.
- 6. Articulates the direction a business will pursue and the step it will take to achieve its goal .
- 7. You can not develop a strategy without proper knowledge on key aspects of your business or industry And here is where Market(ing)Research comes in.
- 12. Conducting marketing research is about gathering facts and opinions in an orderly ,objective way to find out what people want to buy, not just what you want to sell them..
- 13. Marketing Research a few more things you should know about it..
- 14. Marketing Research :when? >Startups >Established
- 15. Presentation by Edward Erasmus Small enterprises Big corporations
- 16. Presentation by Edward Erasmus In times of In times of economic growth economic decline
- 17. Problem Identification Problem Solving
- 18. Why do marketers research? Presentation by Edward Erasmus Identify potential customers Understanding your existing customers. Examine and solve business problems Prepare for business startup or expansion Identify business opportunities Develop effective strategies
- 19. How to conduct market research?
- 20. The Process Step One - Define Marketing Problems and Opportunities Step Two - Set Objectives, Budget and Timetables Step Three - Select Research Types and Methods Step Four - Design Research Instruments Step Five - Collect Data Step Six - Organize and Analyze Data Step Seven - Present and Use Marketing Research Findings
- 21. Quick scanning your business
- 22. Presentation by Edward Erasmus CREATIVE WAYS TO GATHER INFORMATION No time or budget to do extensive research? There are some quick and creative ways to gather information for decision making.
- 23. Presentation by Edward Erasmus INTERNAL Talk to customers Talk to employees Observe activities in your store Look at sales records Product return data Customer complaints
- 24. Presentation by Edward Erasmus EXTERNAL Visit your competitor(s)what/how are they doing? Look for secondary research (data already available) Read the newspapers Read global news (online)
- 25. Presentation by Edward Erasmus BUT BE AWARE.. Its a quick scan It provides limited and unstructured information Its no replacement for formal research
- 26. Final thoughts Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~David Ogilvy, advertising pioneer and founder of Ogilvy Group