Minds&More is a consulting firm that helps clients grow their business through building capabilities in marketing, sales, and transformation. They provide services such as consulting, project management, interim management, and training/coaching. Their team of over 30 seasoned professionals use proven methodologies to inspire, challenge, train, and coach clients to achieve tangible business growth results. Their capabilities include areas like marketing, sales, pricing/value management, branding, and organizational change. They aim to help clients address needs such as developing new skills, accessing short-term resources, creating go-to-market plans, improving sales/marketing alignment, and more.
Top right introduction for partners master 130507Angie Chesin
油
TopRight is a strategic marketing and consulting firm that was founded in 2006. It provides various marketing services including marketing strategy, analytics, marketing transformation, and enabling marketing technologies. The document discusses TopRight's services, approach, and case studies working with clients such as a communications company, education company, pharmaceutical company, and non-profit organization to improve their marketing, customer experiences, and business results.
TopRight is a strategic marketing and consulting firm that was founded in 2006. It provides various marketing services including marketing strategy, analytics, marketing transformation, and enabling marketing technologies. The document discusses TopRight's services, approach, case studies, and technology solutions for driving business performance and growth through marketing.
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.
The document discusses the need for companies to shift their marketing focus from products to customers. It argues that companies should establish marketing operations teams and use marketing operations platforms to better listen to customers, manage customer data and experiences, and automate marketing tasks. This will help companies align their marketing efforts around customers, reduce costs, increase returns, and facilitate customer engagement in an era of increased opportunities through globalization and technology.
blackdot - Accelerating Marketing & Sales Transformation - SydneyMarty Nicholas
油
Accelerating Marketing & Sales Transformation
Sydney - 16 March 2017
Practical strategies for advancing customer & business outcomes in the digital age.
www.theblackdot.com.au
This document provides an overview of Demand Metric Research Corp.'s Executive Marketing Advisory Membership. It outlines Demand Metric's core beliefs in giving marketers the tools and expertise needed to prove marketing value. Members receive access to Demand Metric's research, tools, training courses, online community, and advisory services from a team of research directors with expertise in areas like strategy, technology, demand generation and more. The membership is designed to help marketing teams complete projects faster, boost their influence within their organization, and justify resources needed.
IDC sales productivity framework overview july 2009Lee Levitt
油
The document provides an overview of IDC's Sales Productivity Framework. It defines sales productivity as the effectiveness and efficiency of moving opportunities through the sales cycle. The framework identifies five levers that impact sales productivity: sales management, sales enablement, customer intelligence, sales methodology, and talent management. It also outlines key metrics and tools used to measure and improve sales performance across each lever.
This document summarizes the services provided by HEED, a company that helps other companies implement science and data into their sales processes. HEED provides strategy and consulting, analytics, digital transformation, and sales training. For strategy, they help clients address sales challenges, restructure processes, and transform their approach. Their analytics services provide insights into sales performance, marketing ROI, and sales forecasting. For digital transformation, they implement CRM systems and sales automation tools. HEED also operates an academy that provides a 6-month sales training curriculum to standardize sales competencies. Case studies provide examples of projects optimizing sales models, building scalable sales organizations, and implementing performance dashboards and forecasting.
The document discusses best practices for managing corporate turnaround projects with a focus on identifying and managing revenue growth opportunities efficiently. It introduces CappcoPartners, a firm that specializes in improving sales/marketing performance and executing turnarounds where revenue growth is essential. Some of their services include operational assessments/due diligence, performance improvement plans, and exit preparation. Testimonials from past clients praise their growth assessment model and ability to identify key focus areas.
How marketers can earn respect at the revenue tableAnene Wealth
油
How would a 10% increase in your marketing budget affect the profitability of your company?
If you cant answer that question, budget meetings probably arent your favorite part of the job. When you walk into your CEOs office, maybe you bring activity reports, industry awards, examples of jobs well donebut does she care enough to increase
What should your marketing team look like?Pete Jakob
油
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
120228 Mi Sales Academy Synopses Sales ModulesEllisM_Mercuri
油
The MI Sales Academy provides flexible, modular training to support the long-term development of sales professionals. The modules can be taken individually to focus on specific topics, or as part of a comprehensive learning path. An online tool helps participants identify the most appropriate modules and development path based on a competence evaluation. The Academy uses proven Mercuri methodologies developed over 50 years working with thousands of clients.
Chapter 1 sales management strategy sales and distribution managementIndrasen Shahi
油
This document discusses sales management strategies and the role of sales managers. It covers the definition of sales management, the importance of relationship-based selling, steps for designing and managing a sales force, duties and responsibilities of sales managers, and tips for sales manager success. Key aspects include planning, directing, motivating and evaluating personal selling teams; developing positive customer relationships; and organizing sales activities to meet company objectives and standards.
The document discusses marketing operations (MO) and its benefits. MO brings an operational focus and discipline to marketing to improve efficiency, consistency, and accountability. It applies best practices and processes to help marketing function as a value center, growth driver, and change agent. MO also fosters collaboration both within and outside of marketing to help achieve strategic business objectives.
The document outlines Greg Haskell's proposal to ShoreTel for a Sales Academy to train their partner sales teams. The Sales Academy would include:
1) A two-week bootcamp for nominated partner salespeople to learn about ShoreTel's products, market landscape, and sales strategies.
2) Ongoing one-week "flight school" training sessions focused on intermediate sales skills.
3) A "master class" for top-performing partner salespeople to share best practices and be recognized by ShoreTel executives.
4) The goals of the Sales Academy are to equip partners to increase sales and unlock more value for customers, leading to increased ROI for all stakeholders.
This document discusses the strategic alignment of a company's marketing department. It describes the 4 stages of strategic marketing planning: 1) defining the company mission, 2) analyzing the internal and external situation, 3) establishing marketing objectives, and 4) formulating the marketing strategy. Key aspects of each stage are outlined, including generating a shared mission, conducting market research, setting realistic goals, and determining positioning, markets, and marketing mix. The conclusion states the importance of strategic planning for marketing to allow a company to anticipate changes and take necessary commercial actions to benefit the entire organization.
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
油
This document discusses marketing operations and ROI. It begins with an introduction to the author, Gary Katz, who has over 20 years of experience in marketing operations. It then discusses why measuring marketing ROI is difficult, noting there are too many metrics to track. It outlines various types of metrics used to measure different parts of marketing like advertising, sales force, customer management, and organizational metrics. The document argues that achieving meaningful ROI requires marketing operations maturity across areas like metrics, processes, guidance, infrastructure, management, technology and alignment. It positions marketing operations as key to demonstrating marketing accountability and ROI.
Business Development framework is based on identifying the triggering events leading to the need to expand the organization business beyond its current boundaries. It also provides answer to the following questions and draws conclusions in the form of action items:
Where are we now?
Where do we want to go?
Why do we want to do that?
How can we do that?
How much will it cost us?
Is it worth doing?
How do we know we have reached there?
This document summarizes IDC's research on best practices in sales methodologies. It finds that most companies use multiple sales methodologies, and that integrating a sales methodology into a company's sales force automation system positively impacts sales performance. It recommends customizing sales methodologies to a company's unique business model and culture, and maintaining methodology training as an ongoing process rather than a one-time event.
An introduction to Clear Thought Consulting Ltd. We work with small businesses, to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. When you can't out-spend the competition, you have to out-think them.
This document provides a career summary and goals for a direct marketing and knowledge management executive with over 17 years of experience. They have a proven track record of leveraging knowledge to drive growth and customer relationships. Their expertise includes various areas of direct marketing, customer relationship management, and continuous improvement. They are seeking VP/Director level positions in direct marketing, business services, financial services, or insurance industries. They have a history of successfully planning and launching various direct marketing programs and knowledge management projects.
This document contains a list of sponsor and brand names related to motorcycle racing. It includes over 50 sponsor names split across two sections, including companies like 3M, AGV, Akrapovic, Alpinestars, Arai, Arlen Ness, Arrow, Berik, Beta, Brembo, Bridgestone, Camel, Dainese, Ducati, and more. The document appears to be providing an inventory of available sponsor graphics or sticker kits for motorcycle customization.
El documento describe las interacciones entre varias especies de animales y plantas en un ecosistema, incluyendo las relaciones entre leonas y 単us, buitres y cebras, avestruces y gacelas, 単and炭s y colibr鱈es, y rayas y r辿moras, as鱈 como la microflora en el est坦mago de los 単us y los 叩rboles y termitas en la selva misionera.
The document discusses the process of organizational integration and growth. It outlines key steps including anticipating the future, defining a vision, diagnosing gaps, defining tasks and processes, action planning, implementation, and building readiness. It emphasizes establishing clarity, developing the right climate and competence, assessing readiness, monitoring and evaluating progress, and communicating effectively. The process aims to define a vision, analyze gaps, develop plans for people, culture, capacity and competency, and implement changes while building commitment and readiness for integration.
Realise Business Consulting is a team of experienced business consultants that specialize in change management solutions to support large-scale business transformations, IT projects, and other reengineering efforts. They provide strategy development, business readiness, and change management services. Their goal is to ensure clients get the expected return on investment from changes by building strategies aligned with business needs, preparing organizations for change, and managing stakeholders. They take a holistic approach to change management across the business, IT department, suppliers, and leaders.
This document summarizes the services provided by HEED, a company that helps other companies implement science and data into their sales processes. HEED provides strategy and consulting, analytics, digital transformation, and sales training. For strategy, they help clients address sales challenges, restructure processes, and transform their approach. Their analytics services provide insights into sales performance, marketing ROI, and sales forecasting. For digital transformation, they implement CRM systems and sales automation tools. HEED also operates an academy that provides a 6-month sales training curriculum to standardize sales competencies. Case studies provide examples of projects optimizing sales models, building scalable sales organizations, and implementing performance dashboards and forecasting.
The document discusses best practices for managing corporate turnaround projects with a focus on identifying and managing revenue growth opportunities efficiently. It introduces CappcoPartners, a firm that specializes in improving sales/marketing performance and executing turnarounds where revenue growth is essential. Some of their services include operational assessments/due diligence, performance improvement plans, and exit preparation. Testimonials from past clients praise their growth assessment model and ability to identify key focus areas.
How marketers can earn respect at the revenue tableAnene Wealth
油
How would a 10% increase in your marketing budget affect the profitability of your company?
If you cant answer that question, budget meetings probably arent your favorite part of the job. When you walk into your CEOs office, maybe you bring activity reports, industry awards, examples of jobs well donebut does she care enough to increase
What should your marketing team look like?Pete Jakob
油
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
120228 Mi Sales Academy Synopses Sales ModulesEllisM_Mercuri
油
The MI Sales Academy provides flexible, modular training to support the long-term development of sales professionals. The modules can be taken individually to focus on specific topics, or as part of a comprehensive learning path. An online tool helps participants identify the most appropriate modules and development path based on a competence evaluation. The Academy uses proven Mercuri methodologies developed over 50 years working with thousands of clients.
Chapter 1 sales management strategy sales and distribution managementIndrasen Shahi
油
This document discusses sales management strategies and the role of sales managers. It covers the definition of sales management, the importance of relationship-based selling, steps for designing and managing a sales force, duties and responsibilities of sales managers, and tips for sales manager success. Key aspects include planning, directing, motivating and evaluating personal selling teams; developing positive customer relationships; and organizing sales activities to meet company objectives and standards.
The document discusses marketing operations (MO) and its benefits. MO brings an operational focus and discipline to marketing to improve efficiency, consistency, and accountability. It applies best practices and processes to help marketing function as a value center, growth driver, and change agent. MO also fosters collaboration both within and outside of marketing to help achieve strategic business objectives.
The document outlines Greg Haskell's proposal to ShoreTel for a Sales Academy to train their partner sales teams. The Sales Academy would include:
1) A two-week bootcamp for nominated partner salespeople to learn about ShoreTel's products, market landscape, and sales strategies.
2) Ongoing one-week "flight school" training sessions focused on intermediate sales skills.
3) A "master class" for top-performing partner salespeople to share best practices and be recognized by ShoreTel executives.
4) The goals of the Sales Academy are to equip partners to increase sales and unlock more value for customers, leading to increased ROI for all stakeholders.
This document discusses the strategic alignment of a company's marketing department. It describes the 4 stages of strategic marketing planning: 1) defining the company mission, 2) analyzing the internal and external situation, 3) establishing marketing objectives, and 4) formulating the marketing strategy. Key aspects of each stage are outlined, including generating a shared mission, conducting market research, setting realistic goals, and determining positioning, markets, and marketing mix. The conclusion states the importance of strategic planning for marketing to allow a company to anticipate changes and take necessary commercial actions to benefit the entire organization.
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
油
This document discusses marketing operations and ROI. It begins with an introduction to the author, Gary Katz, who has over 20 years of experience in marketing operations. It then discusses why measuring marketing ROI is difficult, noting there are too many metrics to track. It outlines various types of metrics used to measure different parts of marketing like advertising, sales force, customer management, and organizational metrics. The document argues that achieving meaningful ROI requires marketing operations maturity across areas like metrics, processes, guidance, infrastructure, management, technology and alignment. It positions marketing operations as key to demonstrating marketing accountability and ROI.
Business Development framework is based on identifying the triggering events leading to the need to expand the organization business beyond its current boundaries. It also provides answer to the following questions and draws conclusions in the form of action items:
Where are we now?
Where do we want to go?
Why do we want to do that?
How can we do that?
How much will it cost us?
Is it worth doing?
How do we know we have reached there?
This document summarizes IDC's research on best practices in sales methodologies. It finds that most companies use multiple sales methodologies, and that integrating a sales methodology into a company's sales force automation system positively impacts sales performance. It recommends customizing sales methodologies to a company's unique business model and culture, and maintaining methodology training as an ongoing process rather than a one-time event.
An introduction to Clear Thought Consulting Ltd. We work with small businesses, to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. When you can't out-spend the competition, you have to out-think them.
This document provides a career summary and goals for a direct marketing and knowledge management executive with over 17 years of experience. They have a proven track record of leveraging knowledge to drive growth and customer relationships. Their expertise includes various areas of direct marketing, customer relationship management, and continuous improvement. They are seeking VP/Director level positions in direct marketing, business services, financial services, or insurance industries. They have a history of successfully planning and launching various direct marketing programs and knowledge management projects.
This document contains a list of sponsor and brand names related to motorcycle racing. It includes over 50 sponsor names split across two sections, including companies like 3M, AGV, Akrapovic, Alpinestars, Arai, Arlen Ness, Arrow, Berik, Beta, Brembo, Bridgestone, Camel, Dainese, Ducati, and more. The document appears to be providing an inventory of available sponsor graphics or sticker kits for motorcycle customization.
El documento describe las interacciones entre varias especies de animales y plantas en un ecosistema, incluyendo las relaciones entre leonas y 単us, buitres y cebras, avestruces y gacelas, 単and炭s y colibr鱈es, y rayas y r辿moras, as鱈 como la microflora en el est坦mago de los 単us y los 叩rboles y termitas en la selva misionera.
The document discusses the process of organizational integration and growth. It outlines key steps including anticipating the future, defining a vision, diagnosing gaps, defining tasks and processes, action planning, implementation, and building readiness. It emphasizes establishing clarity, developing the right climate and competence, assessing readiness, monitoring and evaluating progress, and communicating effectively. The process aims to define a vision, analyze gaps, develop plans for people, culture, capacity and competency, and implement changes while building commitment and readiness for integration.
Realise Business Consulting is a team of experienced business consultants that specialize in change management solutions to support large-scale business transformations, IT projects, and other reengineering efforts. They provide strategy development, business readiness, and change management services. Their goal is to ensure clients get the expected return on investment from changes by building strategies aligned with business needs, preparing organizations for change, and managing stakeholders. They take a holistic approach to change management across the business, IT department, suppliers, and leaders.
JournalLive is a software that increases productivity, improves compliance, automates timesheets, and enables teleworking and better reviews. It provides accurate reporting by capturing all activity on a PC. Customers found their staff were 3 hours more productive per week and discovered unconscious time-wasting habits. It allows employees to work from home without fear of abuse and installation takes minutes. JournalLive starts paying for itself from day one with potential annual savings of 2,250 per employee.
The document lists various motorcycle sponsors and brands that can be used to create custom vinyl sticker kits and personalizations. It includes over 100 sponsor and brand names like Ducati, Honda, Yamaha, Bridgestone, Alpinestars, and more. Pricing information is provided for vinyl stickers of different widths, from 1 euro for 10cm stickers up to 5 euros for 35cm stickers. Customers can contact the email address for personalized kits or suggestions.
The document presents seven simple truths or principles written by Karl Bimshas. Each truth is presented in its own section with repetitive paragraphs. The truths discussed include: 1) It is better to be good than pious, 2) Cause and effect works in every event, 3) We all need to give more of our time, energy, talents and selves, 4) Anything is possible with patience and perseverance, 5) The body and mind must be exercised as they rely on each other, 6) It is better to be happy than sad and smile like a child, 7) Knowing what you want sends you ahead of the indecisive.
This document contains templates for various types of exhibits, figures, and frameworks that could be used in reports, including templates for tables, matrices, flows, cycles, and more. The templates include placeholders for titles, labels, measures, and explanatory text. Footnotes and sources would be added to complete the templates for a specific report.
Minds&More is a certified partner and distributor for sales performance methodologies. They help clients build sales capabilities in areas like conceptual selling, strategic selling, executive impact, and large account management. Minds&More also assists with marketing, transformation services, and flexible consulting, project management, interim management, and training/coaching solutions. Their focus is enabling positive business growth through boosting commercial effectiveness, creating valuable offerings, and building organizational focus and capabilities for change.
Minds&More is a consulting firm that supports clients' business growth through capabilities in marketing, sales, and transformation. They offer proven methodologies and flexible solutions including consulting, program/project management, and interim management. Their team of over 30 seasoned professionals helps clients through excellence in execution to achieve tangible results. Minds&More focuses on enabling positive growth through marketing, sales, and transformation services. They build long-term relationships with clients through active listening, structuring problems collaboratively, defining solution paths and metrics, and implementing and tracking solutions.
Mi6 provides business development, sales, marketing, management, and training services through sales force and marketing outsourcing/co-sourcing. They apply over 100 years of combined sales expertise to help clients enhance, energize, and supplement their existing sales teams. Mi6's methodologies and processes systematically enable consistent revenue growth. They also provide global resources to help companies augment sales and growth throughout different business phases. The services include reducing costs of sales, developing go-to-market strategies, managing and training sales teams, entering new markets, setting up distribution channels, and analyzing return on investment.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Together with Sage partner, Collier Pickard, Sage presented on the subject of Merging Funnels - how paradigm shifts in on-line research and social collaboration are moving strategic CRM thinking from push marketing to managing the pull demands of future buyers.
Minds&More helps businesses grow by aligning their marketing and sales efforts through demand generation tactics. Companies that best align these areas achieve 5.4% more unit growth and a 38% improvement in deal closure rates compared to poorly aligned organizations. Minds&More's Funnel Camp approach helps sales and marketing teams create a common plan over 3 days to progress customers through the sales funnel, enhancing revenues.
Pepper is a leading global integrated marketing agency with 150 professionals across offices in Munich, Chicago, Singapore, and Vienna. They provide strategic marketing services including market analysis, branding, campaign execution, and performance measurement. Founded in 1998 and now part of the Computershare Group, Pepper works with major clients across industries like Adobe, Allianz, and Siemens to deliver targeted campaigns through a combination of strategy, analytics, and creativity.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
油
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
油
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Marketing MO
油
This document discusses the importance of developing a strong brand strategy to support your company's competitive positioning. It defines branding as the entire experience customers have when interacting with your company or product. A successful brand clearly communicates what you stand for and the value you provide through all touchpoints, such as marketing messages, employee interactions, and comparisons to competitors. Developing brand equity makes your company more recognizable and valuable by creating an emotional connection with customers. The document stresses that companies should proactively define their brand through strategy rather than allowing customers to perceive them randomly.
Frontier Marketing was founded by David Frawley, a marketing veteran with over 20 years of experience. Frontier offers on-demand marketing expertise through project-based work or interim executive roles. This allows clients to access skilled support in a flexible manner. Frawley provides strategic planning, creative services, production experience, and analytics to help businesses respond to changing market demands.
Here are some potential opportunities and intentions to avoid common pitfalls:
- Focus on creating unique value for customers rather than trying to be the best
- Target underserved customer needs rather than competing on price alone
- Consider all stakeholders' interests, not just power/profit battles between parties
- Leverage core competencies to their fullest rather than spreading resources too thin
- Build on existing strengths and adapt to changes, rather than disruptive transformations
- Pursue opportunities aligned with your mission that you can realistically achieve
The key is to identify opportunities where you can create differentiated value for customers in a sustainable way, given your strengths and environment, rather than unrealistic aspirations to be the best or disrupt at all costs.
Ashworth & Company is a consulting and management services firm that helps clients navigate challenges and opportunities in today's business landscape. They develop strategies to improve both immediate and long-term business performance. Their services include strategic planning, change management, marketing strategies, and tactical implementation to drive organizational change and business growth.
Kolota Creative Marketing provides innovative marketing and communications solutions through a full range of services. They can help solve marketing problems at any level in an organization through three service modules tailored for senior leadership, functional managers, and product/program managers. With over 25 years of experience, Kolota has developed marketing solutions for 35 companies across multiple business sectors. Their approach involves immersing themselves to understand a client's "Brand DNA" and position them for maximum marketing returns.
The document summarizes a sales benchmarking initiative offered by The Alexander Group to compare a client's sales metrics and practices to industry peers. The initiative provides a gap analysis across areas like sales coverage, costs, productivity, and compensation. It delivers an in-person readout session to present findings and recommendations to improve sales execution and results based on industry best practices. Participation also includes a complimentary pass to The Alexander Group's Chief Sales Executive Forum event.
Opus Global Group -Sales Accelerator Solutions Project 2010 Success Storytsilvestri
油
Opus Global Group helped a Fortune 100 marketing services company accelerate sales revenue by managing a project to develop a new daily deals coupon product. The client had lost 15% market share and revenue to competitors. OGG consultants redesigned business processes for sales, marketing, and operations. This improved customer retention and reduced costs by 25% while increasing revenue. The new product exceeded revenue targets and helped the client regain market leadership.
This document provides an overview of Demand Metric Research Corp., a global marketing research and advisory firm. It outlines the challenges their members commonly face, how Demand Metric can help through advisory calls, research, tools/templates, and training. It describes their flexible engagement model and solution of empowering marketing teams with the resources of Demand Metric University, a team of expert Research Directors, and 500+ guides/templates. The goal is to help members improve marketing practices and maturity.
This document summarizes a marketing analytics and optimization conference taking place from March 9-10, 2011. The conference will focus on emerging techniques in marketing analytics, digital marketing, social media, and customer management. Speakers will discuss topics like using analytics to improve ROI, managing an organization's online reputation, and connecting data analysis to effective marketing actions. Attendees will include marketing directors, customer insight managers, and data analysts looking to optimize their strategies with new analytics approaches.
Accreda Ltd is a business management consultancy established in 2006 that specializes in integrated business solutions. It provides strategic business consulting, enterprise resource planning, enterprise information management, and enterprise technology management. Through comprehensive consulting services and technical assistance, Accreda helps clients achieve higher performance and optimize costs. Accreda's diverse project teams act as consultants, facilitators, brokers, service providers, and partners to promote innovative solutions.
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
油
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
2. MISION 3
OBJECTIVES 4
SERVICES 6 Index
VALUE PROPOSITION 10
WHO WE ARE 11
CONTACT US 12
THANK YOU 13
3. The challenges to obtain results and the continuous optimization of
operative efficiency have never been as big as in today's market.
As the global economy picks up steam, companies able to optimize their
sales channels and marketing efforts at a flexible cost will sprint past the
competition. The key to meeting sales potential: eliminating the gulf
between big-picture business strategy and the day-to-day of field
Mission
implementation. We help our customers to link go-to-market initiatives with
strategic priorities and enable the organization to contribute effectively to
profitable growth.
Markouts mission is to be the ideal partner for our
customers to increase productivity, optimize
resources and reduce costs using strategies based
on best practices.
4. Our main objective is to guide our customers through the
challenges that condition today's markets:
Objective
Market: Competitiveness.
Costs: Result orientated.
Human Resources: Retain talent.
Innovation: Market trends and technological advances.
6. OUTSOURCING Marketing & Sales
In today's economical climate, with market conditions never seen
before and the need to react quickly to changes in the
environment have caused that companies need to find solutions
that allow them to Reduce Costs, Increase Activity and Optimize
ADVANTAGES ROI.
Reduce Costs.
Turn Fixed Costs into Flexible Costs.
Improve the use of the available Resources, Increase Productivity
and Efficiency.
Increased Focus on Core Business.
Permanent access to Senior Specialists.
Access to the Market Best Practices.
No Resistance to Company Changes.
Eliminates the risk of Rotation and Reduces Operative Risks.
7. CONSULTING Marketing
Development / Optimize Facilitate
Integration
Campaign Negotiations Design
Investigation
Strategic Planning
Services Publicity
Media Buying Production
Relational Marketing and Data
Mining Campaign Follow up Data Mining
Sales Promotion
Sales Points Benchmarking Data Warehouse
Events and Experience
Marketing Competition Study and Follow Fulfillment
Internal and External up
Communication and PR Printing
ROI Study
Mobile Marketing
Digital Marketing Trade Marketing Adaptations
Web, Social Networks, SEO
Media Planning and ROI Control Product Launches Call Center and Telemarketing
for Publicity
8. CONSULTING Sales
Sales Planning Sales Channels Sales
Sales Plan Analysis Sales Channel Analysis Sales Structure Analysis
Services Sales Plan Development
Sales Channel Optimization Optimization Sales Structure
Sales Plan Execution
International Sales Channel
Sales Execution Support
Market Analysis Development
Partnership Strategies
Networking Strategies
Potential Markets Studies
Partner Management
Key Customer relation Social Networking
Management
Optimization Partner
Internationalization Relationship
9. INTERIM MANAGEMENT Marketing & Sales
We provide Interim Management services for the
Marketing, Sales and Business Development processes to
national and international customers. We help our
Services customers to:
Establish their business in Spain and Portugal
Overcome periods of rapid growth
Manage Organizational changes
Substitute rotating executives
Develop new positions in their companies
Execute temporary projects
10. We Boost your Business, dealing with our senior executive team
that contributes experience and knowledge at a reduced and
flexible cost.
We Develop and Integrate your key processes with a neutral
vision of process changes, always aiming at the growth and the
Value competitiveness of your company.
Proposition
We Optimize your resources by making your costs structure
flexible and reduce expenses like office space, technology,
salaries, training, etc.
Compromise, we understand that our relationship with our
customers like a relationship based on a partnership. We want to
be your service partners, not just a service providers. This way
together we can turn your strategy into a reality.
11. Executive Team
Angel Barbera, President.
Bachelor in EGB, Master in Marketing y Sales Management, MBA
Professional Background:
CEO Mediaedgecia
Merchandising Director Real Madrid
Ecommerce Director Telefonica Media
Founder and General Sales Manager Toys R Us Iberia
Who we are Peter Schuchmann, Executive Consultant.
Bachelor in Marketing and Master Marketing and Sales
Professional Background:
Business Development Director and founder Enhanxit
Business Development Director Grupo Arelance
Business Development Manager Miracle Nuevas Tecnolog鱈as
Project Manager Accenture
ITIL Consultant IBM
Teresa Garate, Executive Consultant.
Bachelor in Chemistry
Professional Background:
Different Executive Positions at:
Indra
Cap Gemini
Ibermatica
Azertia
12. Main Office:
Tr辿bol, 40
28230 LAS ROZAS
Madrid
Malaga Office:
Edificio HEVIMAR II
Graham Bell 6, 2捉 Planta, 8
Contact us
Parque Tecnol坦gico de Andaluc鱈a
29590 M叩laga
Angel Barbera
Angel.barbera@m-bds.com
Peter Schuchmann
Peter.schuchmann@m-bds.com
Teresa Garate
Teresa.garate@m-bds.com
Telephone: +34 635 458 442
13. Peter Schuchmann
EXECUTIVE CONSULTANT
THANK YOU
E-mail: Peter.schuchmann@m-bds.com
Skype: peter.schuchmann
Telephone: +34 635 458 442