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Information Technology Group
Opus Global Solutions
Marketing Services Coupon Success Stories

The Sales Accelerator Solutions Project

Opus Global Group is a global
strategy management
consultancy firm specializing in
"We entrusted Opus Global the delivery of service solutions
Group to manage our mission in the domains of IT Strategy,
critical IT PMO. With OGG’s IT Management Consulting,
specialist, we were able to Business Performance
enhance our IT service delivery Management and Advisory
model with higher utilization rates Services. Together with our
while significantly reducing our clients and partners, we design
total cost of ownership!" long-term strategies to achieve
Vice President, Fortune 1000 the most advantageous high
CPG Company impact enterprise performance.

"The OGG Business Advisors

created unique insights into our The Project Charter Our Challenge
technology valuation and
Learn how OGG helped a Fortune 100 and Our client has historically provided their
integration strategies for our clients with fixed marketing solutions,
US market leader in Marketing Services
M&A pre/post merger. Our target Coupons for dining rewards programs and over the years did not respond to
accelerate their sales revenue, when their the customization for their specific client
merger involved complex
continuous efforts failed to identify and and their end user customers’ business
strategic valuations of financial
build a new Daily Deal coupon product for needs for the Daily Deal model.
significance that could have the US marketplace. The client had a 15%
market share loss in18 months and rapid The senior management team
negatively impacted our capital
revenue loss of advertisement revenue attempted to create and deploy new
return on investment." while losing overall top-line sales and Daily Deal products with white label
Vice President, Premier Mid- customers in the lucrative premium coupon capabilities, however the client failed
rewards markets to their US competitors. holistically to integrate the sales and
Market Retailere marketing leads generation into their
global sales force leads intelligence
Our Role program management team. This
resulted in major sales closing
OGG consultants provided business inefficiencies and opportunity loss of the
process redesign and re-engineering for creative marketing group under the
sales commissions, leads, marketing, existing marketing services coupon
contract setup, market penetration, client program.
market response and acceleration of
coupon rates programs.

Accelerate Your Business Performance

f

Opus Global Group
Strategy and Management Consulting

Project Achievements

With our OGG business process redesign experts and laser financial driven results
we helped our Fortune 100 client and trading partners to master the complexities of
the Daily Deal, E-commerce, Brand Building and Sales Force Integration.

Here are the four major performance achievements experienced by our client as the
"It gives me great pleasure to tell Fortune 100 and US market leader:
you how much I have enjoyed

working with Opus Global Group  Sales Revenue & Strategic Growth: The Houston and Cleveland test
and the wonderful team. I am
markets are estimated to provide $600 - $800K of 2010 revenue.
Pending test results will to roll out to 10+ markets prior to end of year.
impressed with the effort you and With 22 Daily Deals per month, at an average of $12.50 per purchase, a
your team made to understand market is worth approximately $1,650,000 per year.
o Market estimate for 2011 Daily Deal revenue is $24,750,000
our IT problems and to design a
o Re-invest in opportunities to accelerate growth, including growing
solution. Your team helped me sales headcount, and developing and implementing the new Daily
understand the issues and the Special product in multiple metropolitan markets.
o Growth in restaurant count of 3.4% to 10,541, the highest number
proposed solution." of restaurants since 2004, and 6 year accelerator.
Devi Purra o Second quarter revenues grew 4.9% YTD and gross profit grew
10.4% YTD, reflecting accelerated revenue growth for
CEO, VIP Developers
shareholders.

 Cost Reductions: Total operating costs have been reduced by 25% due
to increased efficiencies, new operational processes that eliminate steps
"We have found OGG to be
or add value, while reducing manual intervention.
flexible, IT Strategic consulting o Cost reduction was estimated by calculating the person hours
superior and most importantly
saved per month or year average cost of employee (using $75/hr
as default).
strictly dedicated to our o An Internal Sales Representative (ISR) position was added to
company." exclusively focus on Daily Deals in the Midwest.
Galit Kornwald
 Customer Retention: The total operational and processes re-engineering
COO, Lux Productions improvements significantly improved customer service in the areas such
as response time, quality, and the availability of informational resources.
o Client brand elevation was increased to new market awareness to
reach new levels of total customer satisfaction.

 Operations: Operational improvements were constructed establish new
internal benchmarks and scorecards to better manage operational
efficiency and measure employee value added (EVA).
o New Matrix/Quad Framework: Sales, Marketing, Website, ISR
o Enterprise Risk Management Documentation
o Real-time Interactive Management Reports
o Financial and Operational Road Maps

OGG, LLP | 3600 N Lake Shore Suite 2608, Chicago, IL. | Tel: 773.935.3583 | Fax: 973.201.9379 |
| sales@opusglobal.net | blog.opusglobal.net | www.opusglobal.net |

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Opus Global Group -Sales Accelerator Solutions Project 2010 Success Story

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