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- 1. Martha De Luna 8703 W 123rd Street Palos Park, IL 60464 (773) 469-7826 delunamartha@yahoo.com Executive Summary • Top-performing and accomplished account executive with an impressive book of business. • Over 13 years of Marketing and Advertising experience, as well as meeting customer needs and market demand. • Possesses a high degree of professionalism and ethical standards of responsibility to the organization, the team, and our clients. • Provide excellent account services, customer focus, and accomplish all sales and organizational goals by achieving weekly, monthly and quarterly results. • Expert in Sales Planning, Decision Making, Managing Profitability, Fostering Teamwork, and Closing Skills. Professional Experience impreMedia Director of Preprints|Integrated Sales (1/2014 – Present) As the director of preprints I am responsible to increase and manage the companies entire Preprint (circulars|inserts) business in our 5 markets; CHI, NY, LA, SF and ORL. • Develop a deep understanding of customer needs and requirements. Educate clients about the communities we serve and products we offer. Develop a plan that will benefit their product and in return make their company more profitable. • Achieve monthly, quarterly and yearly Company sales margins and goals. • Present information and solutions in a professional manner. • Develop and maintain strong executive relationships with my customers through regular contact and professionalism. • Overcome all objections from the customers and make the sale. • Proactively reach out to new and existing customers to set up presentations/meetings. • Achieve monthly, quarterly and yearly company sales margins and goals • Develop proposals, negotiate terms and conditions, and implement contractual agreements with accountability for delivering strong financial results for the company. • Manage my time in order to get more sales time out of everyday and have a flexible schedule to accommodate my customer needs. impreMedia National Account Executive (5/2011-1/2014) Multiple and concurrent roles as an account manager in the development of all impreMedia properties: print, digital and magazine. Ensuring customer satisfaction and managing the quality of
- 2. products and service delivery. Maintain and expand relationships with new and existing customers within my assigned Northern Territory; Illinois, Iowa, Kansas, North Dakota, South Dakota, Nebraska, Missouri. Work closely with my team to achieve the company’s sales and personal goals within our vertical markets; Retail, education and finance. • Develop a deep understanding of customer needs and requirements. Educate clients about the communities we serve and products we offer. Develop a plan that will benefit their product and in return make their company more profitable. • Present information and solutions in a professional manner. • Develop and maintain strong executive relationships with my customers through regular contact and professionalism. • Overcome all objections from the customers and make the sale. • Proactively reach out to new and existing customers to set up presentations/meetings. • Achieve monthly, quarterly and yearly company sales margins and goals • Develop proposals, negotiate terms and conditions, and implement contractual agreements with accountability for delivering strong financial results for the company. • Manage my time in order to get more sales time out of everyday and have a flexible schedule to accommodate my customers needs. Clear Channel Outdoor Local & Regional Account Executive (10/2009- 5/2011) Provide detailed and accurate representation of Outdoor Advertising performance abilities by using the following products; Bulletins, Premiere Squares, Posters, Mobile Billboard, Premiere Panels, Wallscapes, Junior Posters, Digital, Metra (Commuter Rail), Malls and Airports. • Utilize standard accepted formulas for reach, frequency and GRP delivery statements. • Ability to custom tailor permanent and rotary bulletin programs, to reach the clients target consumer audience more effectively. • Provide custom marketing research, demographic and geographic market studies, pre-and post-buy analysis, promotion tie-in assistance, consumer, research, graphic art services, and computerized media planning. Continued Next Page … Martha De Luna Page Two • Responsible for achieving quarterly goals, updating sales projections on a weekly basis and while maintaining a quarterly budget. • Responsible for new business and revenue growth for existing clients. • Monitor competitor billboards. La Raza Newspaper|impreMedia Local & Regional Account Executive (2/2002 – 10/2009) Develop local and national sales strategies by identifying key verticals and agencies for achieving sales objectives; Print, FSI, Classified, Sponsorship, digital, Event Marketing, Polybags and Radio Spots on Buenos Dias, Chicago WSBC – 1240 am.
- 3. • Achieve overall revenue budget, maintain an updated database using ACT, submit total revenue on a quarterly basis, as well as a comprehensive annual projections in October for the following territories but not limited; Major Retail, Health and Education. • Conduct market research; evaluate branding opportunities; develop objectives; explore all marketing and lead gathering opportunities; negotiate marketing and sales rights; measuring and evaluating sales results. • Monitor newspaper rates. Be aware of client’s expectations and negotiate rates when they are out of line with client’s expectations. BIR Training Center Recruiter & Marketing Specialist (6/2001 – 2/2002) Create and executive recruiting strategy. Coordinate and attend all college recruiting events including; career fairs, interviews, and other on campus recruitment events. • Point of contact for all perspective and current students, building relationships with Career Services management. • Manage the full life-cycle recruiting process for all candidates. American Country Insurance Auditor, Rater & |Sales Clerk (6/1989 – 6/2001) Provide complete maintenance of customer’s commercial automobile insurance policies, including, but not limited to service relating to sales, underwriting, endorsements, premiums, renewals and providing information regarding status of insurance. Education Loyola University, Chicago, IL Bachelors, Marketing