Martin Oetting: The Ripple Effect for WOM UK 181109
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This document discusses word-of-mouth marketing campaigns for websites trnd.com, trnd.es, trnd.nl, and bopki.com since 2005. It notes that the sites have had over 100 members and 250,000 screenshots. The rest of the document lists concepts related to contagious products, advertising, relationships, empowerment, competence, meaning, impact, and choice.
![Martin Oetting [email_address] twitter.com/oetting Thank you.](https://image.slidesharecdn.com/trndrippleoetting091118-091120115602-phpapp02/85/Martin-Oetting-The-Ripple-Effect-for-WOM-UK-181109-52-320.jpg)
Martin Oetting: The Ripple Effect for WOM UK 181109
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- 4. trnd.com, trnd.es, trnd.nl & bopki.com. Word-of-Mouth campaigns. Since 2005. >100
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- 6. trnd.com, trnd.es, trnd.nl & bopki.com. Members. 09/2009. >250,000
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- 11. P lace P roduct P romotion P rice
- 12. P friendship Product Promotion
- 13. Contagious products or services Contagious advertising Contagious relationships
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- 16. Foto Dunbar?
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- 31. ?
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- 33. Empowerment.
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- 35. Competence.
- 37. Meaning.
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- 39. Impact.
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- 43. Choice.
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- 46. Contagious products or services Contagious advertising Contagious relationships Choice Meaning Competence Impact
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- 49. We should drink this water. I think I found some berries. No, lets hunt those animals!
- 50. We should drink this water. I think I found some berries. No, lets hunt those animals! I want some Ben & Jerrys ice cream. Not now. I need to go to H&M! Lets have coffee at Starbucks.
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- 52. Martin Oetting [email_address] twitter.com/oetting Thank you.