Mass marketing

Feb 12, 2013Download as PPTX, PDF1 like3,759 views

The document provides guidance on moving a concept or product from theory to reality using social media platforms. It recommends creating a social media plan with goals and choosing relevant platforms. Additionally, it advises listening to customers, empowering fans, and maintaining a consistent social media presence with a human voice. The overall message is that social media requires a thoughtful, long-term commitment to communication and engagement.

 With the concept?

 During R&D?

 With the completed product?

 With the first sale?

 Facebook  YouTube

 Twitter  Instagram

 LinkedIn  Google +

 Foursquare  Pinterest

 Phonebook  Billboards

 Magazine  Storefront Signs

 Television  Yard Signs

 Newspaper  Sign Spinners

 Survey your current customers
◦ Which platforms do they use?
◦ How do you currently communicate with them?
◦ Brick & mortar or virtual?
◦ B2B or B2C?

 Create your listening posts
◦ Google Alerts
◦ tweetbeep
 Your name
 Company name
 Competitor’s names

 Talk Listen to your
Customers!

 They will change, but
something will always be
there.

 Pages – “Likes”
◦ Company / Organization
◦ Professional
◦ Stimulate Interest / Provide Value
◦ Access to Analytics

 Would you trust Facebook with your
company?
◦ Facebook will not replace websites.

 Based on SMS
◦ 140 Character Messages
◦ Messages Can Include Links, Pics, Videos
 Broadcast to Anyone Listening / Watching
 Use #Hashtags to Mark & Search Topics
 search.twitter.com/advanced
◦ By Date, Geographic Area, Topic, Sentiment
 Great Listening Tool

 Youtube, Foursquare, Yelp, Instagram, Pinter
est

 It isnt always about where you are

 Don’t jump on all of them at once
◦ (but reserve your name now!)

 Empower / Activate your fans to use them

 Social media community is about sharing
◦ Ask questions, people will help you along the way
◦ Learn the lingo
◦ Make it personal
◦ Find your voice
 Put your plan into action
 Commit time to maintain
 Use common sense
◦ Spam: not good in a can, inbox, or social media
feed

 Just because you know how to use
Facebook, Twitter, etc. doesn’t mean you
know how to do it for your business!

 Blog Regularly

 Create Opportunities to backlink
◦ HARO
◦ Guest blogging

 Determine your keywords

 #Hashtags

1. Create a plan, set goals, & pick platforms
2. Start small, grow with your comfort
3. Listen First
4. Tools, tools, tools
5. It’s a community: Share Your Expertise

6. Engage: Find your voice
7. Empower/Activate your Fans
8. Go Offline
9. It’s social but not child’s play
10. SEOcial

 www.mashable.com
 www.techcrunch.com
 www.openforum.com
 www.smallbiztrends.com
 http://business.twitter.com/twitter101
 www.knowem.com

joshua@joshuacjohnson.com
www.twitter.com/joshuacjohnson
www.fb.com/mar3765
Learn Everywhere
joshua@learneverywhere.com
www.twitter.com/lrneverywhere
www.fb.com/learneverywhere.com

Pinterest is a social media site where users share images and videos they find interesting on customizable boards by topic. It has over 58 million users, most of whom are women aged 25-44 interested in home decor, crafts, fashion and food. Users can follow boards and other users, comment on pins, and collaborate on projects. Brands use Pinterest to showcase their personality and engage customers through competitions and new product approvals. [/SUMMARY]

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Mass marketing

1. From Theory to Reality

2.  With the concept?  During R&D?  With the completed product?  With the first sale?

3.  Facebook  YouTube  Twitter  Instagram  LinkedIn  Google +  Foursquare  Pinterest

4.  Phonebook  Billboards  Magazine  Storefront Signs  Television  Yard Signs  Newspaper  Sign Spinners

6.  Survey your current customers ◦ Which platforms do they use? ◦ How do you currently communicate with them? ◦ Brick & mortar or virtual? ◦ B2B or B2C?

7.  Create your listening posts ◦ Google Alerts ◦ tweetbeep  Your name  Company name  Competitor’s names  Talk Listen to your Customers!

8.  They will change, but something will always be there.

9.  Pages – “Likes” ◦ Company / Organization ◦ Professional ◦ Stimulate Interest / Provide Value ◦ Access to Analytics  Would you trust Facebook with your company? ◦ Facebook will not replace websites.

10.  Based on SMS ◦ 140 Character Messages ◦ Messages Can Include Links, Pics, Videos  Broadcast to Anyone Listening / Watching  Use #Hashtags to Mark & Search Topics  search.twitter.com/advanced ◦ By Date, Geographic Area, Topic, Sentiment  Great Listening Tool

11.  Youtube, Foursquare, Yelp, Instagram, Pinter est  It isnt always about where you are  Don’t jump on all of them at once ◦ (but reserve your name now!)  Empower / Activate your fans to use them

12.  Social media community is about sharing ◦ Ask questions, people will help you along the way ◦ Learn the lingo ◦ Make it personal ◦ Find your voice  Put your plan into action  Commit time to maintain  Use common sense ◦ Spam: not good in a can, inbox, or social media feed

13.  Just because you know how to use Facebook, Twitter, etc. doesn’t mean you know how to do it for your business!

14.  Blog Regularly  Create Opportunities to backlink ◦ HARO ◦ Guest blogging  Determine your keywords  #Hashtags

15. 1. Create a plan, set goals, & pick platforms 2. Start small, grow with your comfort 3. Listen First 4. Tools, tools, tools 5. It’s a community: Share Your Expertise

16. 6. Engage: Find your voice 7. Empower/Activate your Fans 8. Go Offline 9. It’s social but not child’s play 10. SEOcial

17.  www.mashable.com  www.techcrunch.com  www.openforum.com  www.smallbiztrends.com  http://business.twitter.com/twitter101  www.knowem.com

18. joshua@joshuacjohnson.com www.twitter.com/joshuacjohnson www.fb.com/mar3765 Learn Everywhere joshua@learneverywhere.com www.twitter.com/lrneverywhere www.fb.com/learneverywhere.com

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Mass marketing

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