Student Startup Camp - Moldova 2014
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The document outlines a comprehensive social media strategy for startups, focusing on building brand awareness and engaging with audiences. Key components include understanding target customers, creating effective posts, and utilizing various social media platforms. It also emphasizes the importance of consistency, community interaction, and strategic planning for content and advertisements.
Student Startup Camp - Moldova 2014
- 1. STUDENT STARTUP CAMP MOLDOVA 2014
- 2. jkruusma or @7blazesocial Age 26 7Blaze ESU Garage48 Telephone +3725150884 Facebook www.facebook.com/jaankruusma LinkedIn https://www.linkedin.com/profile/view?id=85502158 Instagram www.instagram.com/jkruusma Twitter https://twitter.com/7BlazeSocial Gmail jkruusma@gmail.com Google+ https://plus.google.com/+JaanKruusma vKontakte http://vk.com/jkruusma Dropbox Evernote Tinder Skype: jaankruusma 際際滷share http://www.slideshare.net/jaankruusma Soundcloud https://soundcloud.com/jaan-kruusma Whatsapp Youtube Vimeo Snapchat jkruusma Foursquare
- 3. Agenda What is Social? How to build your strategy First steps to building your empire! Apps and Ads
- 7. Social Media Strategy Who are you and who is your customer? What are you marketing? Product or service? How do you relate with your fans? What platform to use? WHY am I relevante? What is the problem Im solving for the user/client?
- 10. Social Media Avatar How will you look like to your fan? Logo + team Name, gender, age, profession Where does he/she live? Family status? Favourite food, drink, movie, book etc? Does it have a driving license? What are the most important social topics? Why should anyone be a fan? Avoid politics, money, war and other hard topics
- 11. If you dont know then ASK!
- 12. Goals To evolve and expand brand awareness Provide an engaging / fun / educational experience for your fans Drive traffic to website COLLECT EMAILS Promote and organise events the brand is related to Foster customer loyalty and offer fast customer service Find employees
- 14. Fanpage setup First fans are your friends URL www.facebook.com/username Cover Call to action, Slogan, Theme About Affects SEO, must contain the most important link Tabs Facebook tab for Instagram/twitter/youtube/pinterest Free tab builder http://www.thunderpenny.com/ Plan your posts Pin your most important news Settings Other people can tag photos posted on my Page. TAGTAGTAG
- 16. What to post? Our news About Others Everyones News About the company and business Targetgroup interests #startup #garage48 Lifestyle news Products and services Praise! Praise! Praise! Industry news The team and events, Behind the scenes #selfie Partners and guides Facts and quotes, top10 Other social media channels Reposting fan content Cats & Dogs, Babies, WOW news http://www.postplanner.com/blog/ http://blog.hubspot.com/marketing/content-brainstorming-ht
- 17. What makes a good post? Fresh It happened 5 minutes ago Geographically related In Moldova, in Europe Emotional sex, blood and cats (and babies) Topical news related content Raises a confict Mac vs PC Affects us all weather, holidays Stars and prominents local celebs, Rihanna
- 23. Structure You are always storytelling! Short Personal introduction - explanation Always finish with a CALL TO ACTION Like, comment, share, link click, (read), email us Content use pictures Dont forget to tag Use #hashtags if appropriate
- 26. When to post?
- 27. Time your posts
- 28. Make your first giveaway! Planning Target audience The main message and theme Easy actions and clear rules Great prizes Advertising budget Measure
- 32. APPS Tab Builders www.woobox.com www.thunderpenny.com http://www.pagemodo.com/ http://www.shortstack.com/ Social Tabs https://apps.facebook.com/instagram_feed https://apps.facebook.com/youtube-app/ https://topdeejays.com/apps/
- 33. Facebook Ads Getting Started https://www.facebook.com/advertising www.facebook.com/ads/manage Tools http://www.qwaya.com/ http://adespresso.com/ Blogs www.jonloomer.com http://www.postplanner.com/blog/ http://www.socialmediaexaminer.com/
- 34. 7 Tips 1. Post often - 4h intervals or at least once a day! 2. Always use pictures! 3. Use call to actions like, comment, share if... 4. Use Graph search to find Groups 5. Plan and time your posts 6. Make your first give away 7. Look at you insights
- 35. Be Social!