Master Class Authentic Personal Branding
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This document summarizes Dr. Hubert Rampersad's master class on authentic personal branding. It discusses how branding involves influencing others' perceptions and feelings towards an identity, while marketing is presenting a product and sales is convincing others to buy it. Authentic personal branding requires self-knowledge, mindset change, personal integrity, learning, passion, sharing, and love. The document also lists editions of Dr. Rampersad's book on personal branding in various countries and languages.
![AUTHENTIC PERSONAL BRANDING Dr. Hubert Rampersad MASTER CLASS 油 [email_address] www.personalbranding-university.com www.Total-Performance-Scorecard.com](https://image.slidesharecdn.com/linkedinauthenticpersonalbranding-125951550596-phpapp01/85/Master-Class-Authentic-Personal-Branding-1-320.jpg)
![Indian edition Sara.Books New Delhi, India [email_address]](https://image.slidesharecdn.com/linkedinauthenticpersonalbranding-125951550596-phpapp01/85/Master-Class-Authentic-Personal-Branding-10-320.jpg)
![TPS International Inc. Personal Branding University P.O. Box 601564 North Miami Beach Florida 33160, USA Phone: +1-786-537-7580 Fax: +1-714-464-4498 [email_address] www.personalbranding-university.com www.Total-Performance-Scorecard.com 油 Aligning油Human Capital to Business油Success Energizing Your Authentic Personal Brand is Our Passion](https://image.slidesharecdn.com/linkedinauthenticpersonalbranding-125951550596-phpapp01/85/Master-Class-Authentic-Personal-Branding-20-320.jpg)
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Master Class Authentic Personal Branding
- 1. AUTHENTIC PERSONAL BRANDING Dr. Hubert Rampersad MASTER CLASS 油 [email_address] www.personalbranding-university.com www.Total-Performance-Scorecard.com
- 2. Branding is influencing; Creating a brand identity that associates certain perceptions and feelings with that identity. Difference between Marketing, Sales, and Branding Marketing is presenting; Creating a market by sending messages to the target audience, to let the customer know the product exists. Sales is convincing; Selling is skills to convince the audience that they cant do it without the product or service.
- 3. no dream + no self-knowledge + no mindset change + no personal integrity + no learning + no passion + no sharing + no love = no A uthentic P ersonal Branding We can only respect others when we respect ourselves. We can only give, when we give to ourselves. We can only love, when we love ourselves -- Abraham Maslow
- 7. South African edition http://www.kr.co.za/scripts/WebStorePub.dll/ProductInfo?hMerchantID=73&CatID=1024&ProductID=454879
- 9. Spanish edition http://www.soymayornoviejo.com/4/560/tu-marca-personal.html http://www.marcialpons.es/fichalibro.php?id=100850865
- 10. Indian edition Sara.Books New Delhi, India [email_address]
- 11. Indonesian edition http://www.bookoopedia.com/daftar-buku/pid-25676/authentic-personal-branding.html
- 13. New Book: "Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd http://globalvisionpub.com/Bookdesc.aspx?id=1327
- 14. Authentic Personal Branding : An Interview with Hubert Rampersad in BusinessWeek by Marshall Goldsmith BusinessWeek's bestselling author Marshall Goldsmith has an interesting interview with the world's leading authority on Authentic Personal Branding, Dr. Hubert Rampersad. The discussion covers his new blueprint for building and aligning a powerful leadership brand. http://www.businessweek.com/managing/content/sep2009/ca20090929_228578.htm
- 15. DMAIC Model Aligning油Human Capital to Business Success Executives/Leaders Middle management Employees A L I G N M E N T A L I G M E N T
- 16. DMAIC Model Aligning油Human Capital to Business Success Executives/Leaders Middle management Employees A L I G N M E N T A L I G M E N T Corporate Personal Total Performance Scorecard & Corporate Branding Authentic Personal Branding Personal Balanced Scorecard TPS-LEAN SIX SIGMA & PROJECT BSC Your organization
- 17. DMAIC Model Aligning油Human Capital to Business Success A L I G N M E N T A L I G M E N T Corporate Personal Your organization
- 18. Our Products Meaningful & measurable metrics and actions with Corporate Balanced Scorecard M E N T Employee engagement and commitment油 with Talent Management Tangible performance results and a high performance culture with Personal Brand Coaching & Personal BSC Coaching Aligning油Human Capital To Business Success N Neutralizing process waste and realizing higher customer satisfaction with TPS-Lean Six Sigma & Project BSC G I L A Accountability for achievement according to the Total Performance Scorecard & Corporate Branding Leadership Development according to the Personal Balanced Scorecard Integrity Development by aligning yourself according To Authentic Personal Branding Guidance for Middle Management according to Authentic Personal Branding Narrow gaps between talent and opportunity with Authentic Personal Branding 息 TPS International Inc .
- 19. Enhancing Personal and Organizational Performance We advise and mentor individuals and organizations on performance in a results oriented manner. Our goal is to lift individuals and organizations to a higher level of results. We accomplish this through our unique Total Performance Scorecard, Personal Balanced Scorecard, Authentic Personal Branding, and TPS-Lean Six Sigma system. We improve individual and organizational effectiveness, shared learning, and a team environment. Our consultants, coaches and trainers have applied our methodologies in small and large organizations, including banks, hospitals, manufacturing companies, and government.
- 20. TPS International Inc. Personal Branding University P.O. Box 601564 North Miami Beach Florida 33160, USA Phone: +1-786-537-7580 Fax: +1-714-464-4498 [email_address] www.personalbranding-university.com www.Total-Performance-Scorecard.com 油 Aligning油Human Capital to Business油Success Energizing Your Authentic Personal Brand is Our Passion