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From Narrative to Gameplay (And
Back) - Studying Transmedial
Storyworlds
Frans M辰yr辰, frans.mayra@uta.fi
TRIM / game research lab
Outline
 Background: cultural research into science fiction,
fantasy and digital games
 Stories and worlds: what are they?
 Narrative vs. game play
 Transmedial games and storyworlds
 Example: LEGO The Lord of the Rings
 Lessons: what is translation, anyways?
 Discussion
Background
 Studies into the polyphony of cultural texts (and textual
selves) since early 1990s
 Special interest on the conflicting, divided, hybrid and
transformative elements
 Studies on:
 Demons (daimon, the voice from within, e.g. daimon of Socrates;
the daimons/demons of classic tragedy)
 Werewolves, vampires (man+animal, human+corpse: the
ambiguous temptations and terrors of borderline otherness)
 Cyborgs and computers (man+machine, material+immaterial,
borderline otherness)
 Intertextuality and hybrid texts (texts, possessed by other texts;
texts and games as their borderline others)
Demonic Texts and Textual Demons

Free
download:
http://people.
uta.fi/~frans.m
ayra/Demon_
2005/

This book combines the concerns of
contemporary literary theory with information
derived from history, philosophy and cultural
psychology. It summarises the various functions
that demonic adversaries and possession
phenomena have held for the construction of
meaning and identity in various cultures, and
then points out some of the important roles that
demonology plays in Western literary tradition.
The demonic figures are an important way to
articulate (often subconscious) conflicts and
polyphony of the human condition. Proceeding
from Dantes immobile "Dis" to Miltons dynamic
Satan, and onwards to Goethes and Dostoevskys
contemplation of amorality and modern
individual, this study emphasises how
"otherness" has gradually become acknowledged
as an aspect of the self.
Stories and Worlds
 Particularly in fantasy and science fiction there appears
a strong link between the worldliness and the narrative
fiction
 Rather than reading for the plot (Peter Brooks), some
primarily are reading for the world
 My personal history: reading everything Tolkien in order
to spend more time in the Middle Earth
 Later: playing, reading Forgotten Realms (a franchise,
D&D campaign setting world, originally created by Ed
Greenwood)
 The destinies of (rpg game-)characters are tools for
exploring vast worlds, e.g. the continent of Faer短n
"From Narrative to Gameplay (And Back) - Studying Transmedial Storyworlds"
Narrative as Virtual Reality
 Marie-Laure Ryan (2001) book, Narrative as Virtual
Reality: Immersion and Interactivity in Literature and
Electronic Media
 Is there a significant difference in attitude between
immersion in a game and immersion in a movie or
novel? What are the new possibilities for representation
offered by the emerging technology of virtual reality?
 Our gameplay experience studies do suggest that such
significant differences do exist
 However, there are also significant continuities and
overlaps between the experiences of enjoying e.g. novel,
movie and a virtual-world computer game
SCI Model of Immersion



Source: Ermi, Laura & M辰yr辰, Frans (2007) Fundamental Components of the Gameplay
Experience: Analysing Immersion (with Laura Ermi; in Worlds in Play, Suzanne de Castell
and Jennifer Jenson, eds. New York: Peter Lang Publishers, 2007)
Narrative vs. Gameplay
 The early stages of Game Studies involved tensions
between ludology and narratology
 Mostly just meant that different researchers were
interested in different kinds of games and dimensions of
game design
 E.g. Gonzalo Frasca (1999) wrote that even while video
games may share e.g. characters and settings with
narratives, it is important to study them as games (i.e.
as ludic activities based on e.g. rules and simulation)
 Janet Murrays Hamlet on the Holodeck (1997) often
used as cautionary example: (mis)understanding games
as interactive drama, or narrative?
Transmedia and Storyworlds
 Transmedial storyworld is an assemblage of characters,
storylines and milieu that extends beyond the boundaries
of a single medium
 Marsha Kinder (1993): dual form spectatorship, e.g.
child audience for Teenage Mutant Ninja Turtles,
positioned both in active and passive modes
 Can also be dubbed as consumerist interactivity
 Henry Jenkins (2006) heralds fragmentary and dispersed
character of transmedia storytelling as intellectually
stimulating and social
 Stimulant for collective intelligence, or an efficient
franchising & marketing strategy? Both?
Example: LEGO The Lord of the Rings
 LEGO bricks are the classic, open-ended construction toys
 During 1990s LEGO started producing narrativized LEGO
products, that were cross-branded with e.g. Star Wars,
Disney, or Harry Potter characters, storylines and settings
 Playing with traditional LEGO bricks, children take also
inspiration from media, popular culture and surrounding
society (e.g. building guns, playing cops & robbers)
 Narrativized LEGO bricks have the media narrative built-in
to the toy itself
 LEGO The Lord of the Rings (2012) is based on the
translation of Tolkiens novel into a movie, then into the LEGO
toys, which are coupled with a video game translation of both
the play behaviours of LEGO bricks, and the movie visuals &
narrative
"From Narrative to Gameplay (And Back) - Studying Transmedial Storyworlds"
Gameplay Video Example

 http://www.youtube.com/watch?v=OznCAJL0-ZM#t=14
What Is Translation, Here?
 Translation of The Lord of the Rings into a character and
action focused movie narrative involves substantial alterations
and adaptations
 Translation of the same material into a video game involves
even more substantial changes
 Focus moves away from narrative continuity and emotional
drama, to overcoming a series of individual gameplay
challenges
 Overcoming the cave troll or Balrog in the game version might
involve repeated attempts, careful preplanning, learning from
mistakes and skill development
 The game player of LoTR is more like an athlete, than a
member of a narrative audience: participating in a training
ground, receiving narrative cutscenes as rewards
Discussion Time!
 (Parts of this talk were based on a forthcoming Dark
Play book chapter)
 More information:
 Frans M辰yr辰, home page (research projects,
publications): www.uta.fi/~frans.mayra
 Frans Goes Blog: www.fransmayra.fi
 UTA Game Research Lab: http://gamelab.uta.fi

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"From Narrative to Gameplay (And Back) - Studying Transmedial Storyworlds"

  • 1. From Narrative to Gameplay (And Back) - Studying Transmedial Storyworlds Frans M辰yr辰, frans.mayra@uta.fi TRIM / game research lab
  • 2. Outline Background: cultural research into science fiction, fantasy and digital games Stories and worlds: what are they? Narrative vs. game play Transmedial games and storyworlds Example: LEGO The Lord of the Rings Lessons: what is translation, anyways? Discussion
  • 3. Background Studies into the polyphony of cultural texts (and textual selves) since early 1990s Special interest on the conflicting, divided, hybrid and transformative elements Studies on: Demons (daimon, the voice from within, e.g. daimon of Socrates; the daimons/demons of classic tragedy) Werewolves, vampires (man+animal, human+corpse: the ambiguous temptations and terrors of borderline otherness) Cyborgs and computers (man+machine, material+immaterial, borderline otherness) Intertextuality and hybrid texts (texts, possessed by other texts; texts and games as their borderline others)
  • 4. Demonic Texts and Textual Demons Free download: http://people. uta.fi/~frans.m ayra/Demon_ 2005/ This book combines the concerns of contemporary literary theory with information derived from history, philosophy and cultural psychology. It summarises the various functions that demonic adversaries and possession phenomena have held for the construction of meaning and identity in various cultures, and then points out some of the important roles that demonology plays in Western literary tradition. The demonic figures are an important way to articulate (often subconscious) conflicts and polyphony of the human condition. Proceeding from Dantes immobile "Dis" to Miltons dynamic Satan, and onwards to Goethes and Dostoevskys contemplation of amorality and modern individual, this study emphasises how "otherness" has gradually become acknowledged as an aspect of the self.
  • 5. Stories and Worlds Particularly in fantasy and science fiction there appears a strong link between the worldliness and the narrative fiction Rather than reading for the plot (Peter Brooks), some primarily are reading for the world My personal history: reading everything Tolkien in order to spend more time in the Middle Earth Later: playing, reading Forgotten Realms (a franchise, D&D campaign setting world, originally created by Ed Greenwood) The destinies of (rpg game-)characters are tools for exploring vast worlds, e.g. the continent of Faer短n
  • 7. Narrative as Virtual Reality Marie-Laure Ryan (2001) book, Narrative as Virtual Reality: Immersion and Interactivity in Literature and Electronic Media Is there a significant difference in attitude between immersion in a game and immersion in a movie or novel? What are the new possibilities for representation offered by the emerging technology of virtual reality? Our gameplay experience studies do suggest that such significant differences do exist However, there are also significant continuities and overlaps between the experiences of enjoying e.g. novel, movie and a virtual-world computer game
  • 8. SCI Model of Immersion Source: Ermi, Laura & M辰yr辰, Frans (2007) Fundamental Components of the Gameplay Experience: Analysing Immersion (with Laura Ermi; in Worlds in Play, Suzanne de Castell and Jennifer Jenson, eds. New York: Peter Lang Publishers, 2007)
  • 9. Narrative vs. Gameplay The early stages of Game Studies involved tensions between ludology and narratology Mostly just meant that different researchers were interested in different kinds of games and dimensions of game design E.g. Gonzalo Frasca (1999) wrote that even while video games may share e.g. characters and settings with narratives, it is important to study them as games (i.e. as ludic activities based on e.g. rules and simulation) Janet Murrays Hamlet on the Holodeck (1997) often used as cautionary example: (mis)understanding games as interactive drama, or narrative?
  • 10. Transmedia and Storyworlds Transmedial storyworld is an assemblage of characters, storylines and milieu that extends beyond the boundaries of a single medium Marsha Kinder (1993): dual form spectatorship, e.g. child audience for Teenage Mutant Ninja Turtles, positioned both in active and passive modes Can also be dubbed as consumerist interactivity Henry Jenkins (2006) heralds fragmentary and dispersed character of transmedia storytelling as intellectually stimulating and social Stimulant for collective intelligence, or an efficient franchising & marketing strategy? Both?
  • 11. Example: LEGO The Lord of the Rings LEGO bricks are the classic, open-ended construction toys During 1990s LEGO started producing narrativized LEGO products, that were cross-branded with e.g. Star Wars, Disney, or Harry Potter characters, storylines and settings Playing with traditional LEGO bricks, children take also inspiration from media, popular culture and surrounding society (e.g. building guns, playing cops & robbers) Narrativized LEGO bricks have the media narrative built-in to the toy itself LEGO The Lord of the Rings (2012) is based on the translation of Tolkiens novel into a movie, then into the LEGO toys, which are coupled with a video game translation of both the play behaviours of LEGO bricks, and the movie visuals & narrative
  • 13. Gameplay Video Example http://www.youtube.com/watch?v=OznCAJL0-ZM#t=14
  • 14. What Is Translation, Here? Translation of The Lord of the Rings into a character and action focused movie narrative involves substantial alterations and adaptations Translation of the same material into a video game involves even more substantial changes Focus moves away from narrative continuity and emotional drama, to overcoming a series of individual gameplay challenges Overcoming the cave troll or Balrog in the game version might involve repeated attempts, careful preplanning, learning from mistakes and skill development The game player of LoTR is more like an athlete, than a member of a narrative audience: participating in a training ground, receiving narrative cutscenes as rewards
  • 15. Discussion Time! (Parts of this talk were based on a forthcoming Dark Play book chapter) More information: Frans M辰yr辰, home page (research projects, publications): www.uta.fi/~frans.mayra Frans Goes Blog: www.fransmayra.fi UTA Game Research Lab: http://gamelab.uta.fi