More Related Content
What's hot (20)
Viewers also liked (6)
Similar to Mbi prjct (20)
Recently uploaded (11)
Mbi prjct
- 2. LOCATION Girgaum chow patty in Mumbai The location is ideal for a cafe lounge as it is located in the prime area with a good frontage and area of 10,000 sq. Ft along with parking area available for 10 cars Timings : 9:00 AM 4:00 PM 5:00 PM 3:00 AM Address: H2O Water Complex, Chowpatty GirGaum, Mumbai.
- 3. MANAGEMENT Jenisha GENERAL MANAGER EKTA MANAGER Priyank HEAD CHEF Hiral CASHIER &ACCOUNTS MANAGER Anusha SUPERVISER Anam SENIOR MANAGER
- 4. Qualifications Head manager Jenisha Tated has acquired an MBA Senior manager- Anam Mukadam has studied diploma in management. Manager-Ekta Singh has done diploma in management Head chef-Priyank shah has done hotel management Supervisor Anusha shetty has done MBA in hotel management Cash and Accounts manager Hiral oza has done certificate in cash management
- 5. Staffing Approximately the staff consist of 7-8 servers on weekdays and 10-12 servers on weekend. There will be two chefs, 4 bartender 6 cocktail servers, one hostess and, 3 dish washer , one kitchen helper, 4 bouncers,3 busy boy and one floor manager Target market The target in this market is upper middle class from ages ranging between the ages of 18- 50 in a sharp atmosphere with a great friendly service.
- 6. Chocolate Theme And Outside View.
- 10. Disc Area
- 11. Entrance Of The Lounge
- 12. Why Choose Us Food Bar Offers Music Other facilities Valet parking WIFI Separate smoking zone Accept all major cards
- 13. What We Offer!!
- 15. SIZZLERS Momos 150 Mexican red hot nachos 250 Red hot chicken 300 Milanese pasta bowl 250 Honey chilly crispy 150 french fries Italian delight pizza 250 Oriental rice bowl 435 Crispy chicken 400 Crispy veg steak 200 BEVARAGES Black coffee 70 Mimosa 200 Beer starting from 170 Juices 120 Cappuccino 75 Soft drinks 30 Hot chocolate with whipped cream 200 Premium coffee 90
- 16. SMOTHIES Strawberry banana smoothie 250 Strawberry smoothie 210 Chocolate smoothie 250 Protein berry smoothie 275 SALADS Greek salad 135 Asian chicken salads 200 Mexican salad 145 BAKERY ITEMS Mimis classic muffins 100 Blueberry apple nut 125 Chocolate chip cookies 150 Cup cakes 65 Chocolate crunch 120 Brownie 105 Chocolate croissants 65 Chocolate chip cakes 100
- 17. DAILY OFFERS
- 18. We dont say no for what you need, but if you get sick, oh man!!! 1000 bucks extra fine you pay for every puke indeed!!!!
- 20. Marketing Plan:
- 21. Product: Offers a wide variety of products such as hot and cold beverages in the morning and starters and drinks at night. Has an exquisite selection of hot and cold chocolate drinks, which also includes a wide section for alcoholic drinks. With our lounge transforming from day to night, what remains is our good service and our exclusive quality.
- 22. Price: Crystal lounge seeks to attract customers who can afford to pay for our high quality. Our target customers are mainly middle to high class people. We can afford to increase prices , thus increase revenues on one hand. On the second hand, target those highly classed people Cover charges Rs.2000, Free for couples.
- 23. Place: It is full of students,office goers and many tourists who wander on its streets. We intend to open our lounge in Girgaum Chowpatty. Our strategic location will allow us to be comfortable exposing our products to our target customers
- 24. Promotion : Distribution of pamphlets outside malls, nearby colleges & offices. Magazines & Newspaper Have our own website. Ads on online Sites such as Facebook & Google Tie up with SnapDeal(for inaugural offers) Issue VIP cards.
- 25. SWOT Analysis Understand Your Business Better Through
- 26. A new idea! Attract Customers High quality Products Best suited for Students. STRENGTHS
- 27. People may not grasp it easily. Many Competitiors Possibility of failure Targets a single social class Extra cost Weaknesses
- 28. Opportunities
- 29. The bad economical situation in the country Increasing taxes will increase our start up costs Competitors copying on the idea The high influence of word of mouth
- 31. Because the market is saturated with likes of our caf辿 we find ourselves facing many competitors that also bring a special concept into the market. Our competitors are all caf辿s, pubs and lounges in the are surrounding our store. Coffee Houses: Costa Coffee, samrat cafe, moshes caf辿,Tease caf辿, Barista. Pubs: the traven, vodoo pub, geofferys pub
- 32. We Offer High Quality Products at Reasonable Price Constant Innovation Coordination Improving Performance Promotion At Extreme Level Generate Goodwill
- 33. Total Quality Management Our aim is to make sure that we are taking corrective action and achieving our objectives and goals. That is why a process of evaluation is needed from time to time. Customer-focused. Process-centered. Continual improvement. Fact-based decision making. Communications.
- 34. What should be controlled By which activity How often Customer approval and Satisfaction Suggestions and surveys Monthly Sales analysis Financial data Sales data Monthly Marketing & advertisings response Observation and response from the customers 2 months Competitors Investigation and Observation 3 months Employees Training 3 months Performance and Market research 3 months Service Recovery
- 35. Conclusion Crystal provides a perfect & sombre ambeiance for all. Spend your entire day here with the sea. A Place to relax. We know Our Customers very well!
- 36. Anyone looking for a Perfect Place to Chill & Party. All We can say is that This Is the Place to Be!!!