Mcluhan’s medium

Mar 26, 2017Download as PPTX, PDF0 likes120 views

Description of medium. What is medium Mcluhan has given us some ideas. The medium is the message. The medium is the extension of man. In my opinion, Scientists are not responsible for technology. Kindle and a book are different.

Mcluhan’s medium
Naoki Watanabe
Saturday, March 25, 2017
Shimbashi, Tokyo
2017/3/25 Presentation event 1

Issues
? Is scientist responsible for science and technology?
? Are they different, a kindle and a book?
2017/3/25 Presentation event 2

Agenda
? Marshall McLuhan
? The medium is the message.
? The medium is the extension of man
? My opinion
2017/3/25 Presentation event 3

Marshall McLuhan
? 1911, Canada – 1980, Canada
2017/3/25 Presentation event 4

What if you read “Haruki Murakami” in
? Clay tablet
? Hard cover
? Soft cover
? Web browser
? Kindle
? Narrated by man
2017/3/25 Presentation event 5

The medium is the message
? The medium itself is important
? The medium controls a content.
? The medium is the environment not noticed.
2017/3/25 Presentation event 6

The medium is the extension of man
? A wheel is the extension of the foot.
? A book is the extension of the eye.
2017/3/25 Presentation event 7

The medium changes our world
? The medium changes the ratio of perceptions.
? The ratio of perceptions can change the world we perceive.
2017/3/25 Presentation event 10

My Opinion
2017/3/25 Presentation event 11

Scientist is not responsible for technology
? Technology is medium.
? Impossible to imagine an effect of new medium.
? New technology is invented by some people at the same time.
? Medium is just the extension of man
2017/3/25 Presentation event 12

A book and Kindle are different
? When you visit a website, you “surf”.
? When you read a book, you “read”.
? Kindle is not a book nor website.
2017/3/25 Presentation event 13

Bibliography
? マクルーハン(1987)『メディア論―人間の拡張の諸相』(栗原, 河本訳)み
すず書房
? マクルーハン(1986)『グーテンベルクの銀河系―活字人間の形成』(森訳)
みすず書房
? マクルーハン, フィオーレ(2015)『メディアはマッサージである: 影響の目
録』(門林, 加藤訳)河出書房新社
? マーシャルマクルーハン, エドマンド?カーペンター (2003), 『マクルー
ハン理論―電子メディアの可能性』(大前正臣, 後藤和彦訳)平凡社
? 宮澤淳一(2008)『マクルーハンの光景メディア論がみえる』みすず書房
? 外山健太郎(2016)『テクノロジーは貧困を救わない』(松本裕訳)みすず書
房
? ニコラス?G?カー(2010)『ネット?バカ―インターネットがわたしたち
の脳にしていること』(篠儀直子訳)青土社
2017/3/25 Presentation event 14

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