Media

Feb 24, 2014Download as PPSX, PDF0 likes822 views

Wojciech Medenski

Media ruchome i nieruchome

Standaryzowane stosowane w Polsce to:
billboardy/freeboardy 12 m² o formacie 5,04x2,38 metra (tzw. format europejski,
eurobillboard);
billboardy/freeboardy 12 m² o formacie 4x3 metry;
billboardy/freeboardy 18 m² o formacie 6x3 metry;
billboardy/freeboardy 36 m² o formacie 12x3 metry;
billboardy/freeboardy 48 m² o formacie 12x4 metry;
citylighty 1,2x1,8 na wiatach przystanków miejskich;
citylighty 1,2x1,8 – naścienne, wolnostojące, na latarniach;
billboardy 6 m² (aktualnie spotykane w metrze).
Głównie w dużych miastach występują również megaboardy mające najczęściej formaty
niestandardowe, o powierzchniach powyżej 50 m² i dochodzących do 300 m² (reklamy
na budynkach).
Powrót do MENU

Tablice o pow. pow.12 m.kw.

Powrót do MENU

Dwa sąsiadujące
W pionie

ze sobą
billboardy

Powrót do MENU

• Konstrukcja o wymiarach 60 x 80 cm, utrzymująca plakat
reklamowy w witrynach sklepowych

Powrót do MENU

• Tablica o wymiarach 1,2 x 1,8 m, umiszczona
na ścianach lub przystankach

Powrót do MENU

Środki nieruchome c.d.
• Wolno stojąca tablica 1,4 x 2,0 m, ustawiona
na betonowym cokole prostopadle do ulicy

Powrót do MENU

• Wielkoformatowe plansze rozciągnięte na
metalowej konstrukcji montowanej na
ścianach budynków

Powrót do MENU

• Dwustronna tablica 1,0 x 1,4 m umieszczona
na słupach oświetleniowych

Powrót do MENU

• Plansza reklamowa o wymiarach 250-300 x 45 cm,
malowana na dachach kiosków „Ruchu”

Powrót do MENU

• Dwustronna tablica reklamowa o wymiarach 2,2 x 1,6 m
montowana np. na kioskach z prasą

Powrót do MENU

Środki nieruchome inne

• Powrót do MENU

Bibliografia
• R.Nowacki „podręcznik REKLAMA” Difin
• http://www.flickr.com/
• http://www.djoles.pl/
Dziękuję za uwagę

• Opr. WM
Powrót do MENU

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Media

1. bibliografia

2. Standaryzowane stosowane w Polsce to: billboardy/freeboardy 12 m² o formacie 5,04x2,38 metra (tzw. format europejski, eurobillboard); billboardy/freeboardy 12 m² o formacie 4x3 metry; billboardy/freeboardy 18 m² o formacie 6x3 metry; billboardy/freeboardy 36 m² o formacie 12x3 metry; billboardy/freeboardy 48 m² o formacie 12x4 metry; citylighty 1,2x1,8 na wiatach przystanków miejskich; citylighty 1,2x1,8 – naścienne, wolnostojące, na latarniach; billboardy 6 m² (aktualnie spotykane w metrze). Głównie w dużych miastach występują również megaboardy mające najczęściej formaty niestandardowe, o powierzchniach powyżej 50 m² i dochodzących do 300 m² (reklamy na budynkach). Powrót do MENU

3. Tablice o pow. pow.12 m.kw. Powrót do MENU

4. Dwa sąsiadujące W pionie ze sobą billboardy Powrót do MENU

5. • Konstrukcja o wymiarach 60 x 80 cm, utrzymująca plakat reklamowy w witrynach sklepowych Powrót do MENU

6. • Tablica o wymiarach 1,2 x 1,8 m, umiszczona na ścianach lub przystankach Powrót do MENU

7. Środki nieruchome c.d. • Wolno stojąca tablica 1,4 x 2,0 m, ustawiona na betonowym cokole prostopadle do ulicy Powrót do MENU

8. • Wielkoformatowe plansze rozciągnięte na metalowej konstrukcji montowanej na ścianach budynków Powrót do MENU

9. • Dwustronna tablica 1,0 x 1,4 m umieszczona na słupach oświetleniowych Powrót do MENU

10. • Plansza reklamowa o wymiarach 250-300 x 45 cm, malowana na dachach kiosków „Ruchu” Powrót do MENU

11. • Dwustronna tablica reklamowa o wymiarach 2,2 x 1,6 m montowana np. na kioskach z prasą Powrót do MENU

12. Środki nieruchome inne • Powrót do MENU

13. Środki ruchome Powrót do MENU

14. Bibliografia • R.Nowacki „podręcznik REKLAMA” Difin • http://www.flickr.com/ • http://www.djoles.pl/ Dziękuję za uwagę • Opr. WM Powrót do MENU

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