media final pitch
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Ben Conway is pitching a new pop music magazine targeted at teens aged 14-19, with secondary targets of their pre-teen siblings and general music fans. The purpose is to make pop music trendy again and keep the target audience up to date, filling a gap in the market. It will be an online and printed glossy magazine featuring artist information, local venues, new music, and articles on venues, artists, reviews, competitions and tips. Marketing will include social media, billboards, bus and station ads. Ben's unique selling point is appealing to male audiences who are less interested in pop music than females.
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Ben Conway is pitching a new pop music magazine targeted towards teens aged 14-19, as well as their younger siblings aged 10-13 and general music fans. The purpose is to make pop music trendy again and keep the target audience up-to-date on new and upcoming music in North London. It will be distributed in North London newsagents, supermarkets, and delivered to subscribers' doors. Marketing will utilize social media, billboards, bus advertisements and a social media page. The unique selling point is appealing to teenage boys who typically dislike pop music with its unisex style and mix of pink and blue colors.pitch (Original)
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