Ben Conway is pitching a new pop music magazine targeted towards teens aged 14-19, as well as their younger siblings aged 10-13 and general music fans. The purpose is to make pop music trendy again and keep the target audience up-to-date on new and upcoming music in North London. It will be distributed in North London newsagents, supermarkets, and delivered to subscribers' doors. Marketing will utilize social media, billboards, bus advertisements and a social media page. The unique selling point is appealing to teenage boys who typically dislike pop music with its unisex style and mix of pink and blue colors.