![DAVID GAUNTLETT Web 2.0, Prosumerism
CHRIS ANDERSON Long Tail Theory
HENRY JENKINS Convergence + Participatory Culture
MARC PRENSKY Digital Natives
[old] MARSHALL MCLUHAN Global Village
DAN GILMOR Citizen Journalism
DAVID BUCKINGHAM Fragmented identities](https://image.slidesharecdn.com/mediaintheonlineage-videogames-170406155113/85/Media-in-the-online-age-Video-Games-3-320.jpg)
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Media in the online age: Video Games
- 1. Georgina Gilbey A2 Media Studies A revision presentation
- 2. CULTIVATION THEORY > The idea that media = reality USES & GRATIFICATIONS > Personal Identity, Information, Entertainment INOCULATION THEORY > Desensitization MEDIA EFFECTS MODEL/HYPODERMIC SYRINGE > Accepting whatever is depicted
- 3. DAVID GAUNTLETT Web 2.0, Prosumerism CHRIS ANDERSON Long Tail Theory HENRY JENKINS Convergence + Participatory Culture MARC PRENSKY Digital Natives [old] MARSHALL MCLUHAN Global Village DAN GILMOR Citizen Journalism DAVID BUCKINGHAM Fragmented identities
- 4. Game developers can hire volunteers from the internet to do voice acting, character design and coding. Even amateurs can make popular games thanks to the internet. Examples: Undertale, Yandere Simulator
- 5. Undertale was released on Steam in September 2015 but really took off in 2016. YouTuber play-throughs of the game are now very common and very popular, and the fan-base grew massively. Fans can engage in participation culture by making fan-art, spin-off games and battle simulators. Some even take the characters and make their own animations with intricate storylines. The creator, Toby Fox, gives permission for this. What makes it a prime example of the power of the internet especially is the fact that it was a Kickstarter project! It had a $5,000 goal and raised just over $50k!
- 6. There are innumerable popular online games (MMORPGs) and games that run from online servers to allow you to play against people all over the world. Web 2.0: we can be social through these games and working together to accomplish a goal Examples: Runescape, Hearthstone...
- 7. The over-sexualisation of characters There is an ongoing debate that video game characters are over- sexualised, especially in the fantasy genre. Going by the hypodermic needle theory, video games are much too violent and the younger generations are vulnerable to trying to copy the violence depicted. Similarly, it can be argued that people get desensitized (inoculation theory) after a long period of exposure to these images (e.g Grand Theft Auto). Piracy is a problem in almost all media industries. Games can be torrented and played for free, meaning less money goes to creators. > In the past, when computers were more integrated into society and most homes had one, there were many campaigns made to dissuade people from copying games and even predicted the end of the computer age (Dont Copy That Floppy).
- 9. With the convergence of technology and the internet, the world of gaming has grown immensely. You can have games on your phone, tablet, laptop, computer, etc, not just a console. The power is with the consumer. Old media and new media can be mixed together for example, a TV (old media) with a console (new media) or using a phone to listen to music rather than a more traditional MP3 player.
- 10. People can make parodies of their favourite games, stream themselves playing it on platforms such as Twitch and have live viewers talking to them at the same time, or upload videos of themselves playing it to YouTube. The possibilities are endless with the internet.