Media plan me
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This is part of a project I completed for my PR Writing class at UCF. We were assigned to present a media kit consisting of a cover letter, media plan, backgrounder, fact sheet, biography, news release and blog post. Every document is written according to AP style.
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YouTube : https://www.youtube.com/channel/UCZgioa2rpculDY7bHlljD6g
Blog: https://jimssouthdelhi.com/blog/
Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/Heidi REC Letter
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- 1. Melinda Gonzalez PUR 3100 December 8, 2015 Media plan: Melody Ehsani News release: I chose to do the news release on a pre-opening event for the grand opening of Melody Ehsanis boutique in Wynwood, Miami. I chose this topic because the event has many of the standard news values including timeliness, proximity, celebrity, and impact. Timeliness: The event is taking place this Friday, December 11. Proximity: The event takes place in the Wynwood Art District of Miami. It is close to South Beach and Downtown Miami. Impact: A portion of each M.E. item purchased during the event will go towards the education and advancement of women around the world. Celebrity: Downtowns sweetheart Vashtie Kola is the Dj for the event. She has been creative director for Puma and Jordan brand sneakers. In the music world, she has worked with Justin Bieber, Joey Bada$$ and Kid Cudi. Fact sheet: The fact sheet I provided promotes the M.E. brand. It gives details on celebrities that have worn the designs, exclusive brand collaborations, publication features and recent accomplishments. These are all fun facts about the brand created for the audience. Backgrounder: The content written in backgrounder gives the audience some background information on Vashtie Kola Va$htie. Since she is New York based, some Miami natives may not be familiar with her brand. This document helps them get a better idea of who she is and why she was chosen to be there. Two-sided herald: I decided to choose a two-sided herald instead of a brochure because at an event, or prior, I would imagine being handed a flyer. The target audience likes quick reads. Since Im not selling a product, I thought some quick information on what the event consists of would encourage the public to attend. Professor Blemker approved this option through email. Blog entry: I wanted my blog post to be relevant to the target public. Since rebellious, edgy and independent women inspire the brand, I wanted to create a post about one. Vivenne Westwoods story is one to tell to creative women who just need a little motivation. The information is truthful and sharable through tags. Social media plan: For my social media campaign, I chose social media outlets that are most used by the target audience Tumblr, Twitter, Pinterest and Instagram. Doing this ensures that they will be reached, since these are the applications of their choice.
- 2. Resume: My resume provides background information on my knowledge in public relations, writing, and editing, current trends and social media. This is important to any PR or advertising employer.