Tweaking Your Marketing Toolbox
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Michael Biedenstein is a marketing specialist for Des Peres Parks and Recreation who presented on tweaking their marketing toolbox. He discussed the marketing tools he uses which have changed from push marketing to more targeted and pull approaches using social media, emails, flyers and posters. He provided examples of targeted marketing campaigns for local events like a punt, pass and kick competition, dive-in movie and dodgeball league where he utilized different combinations of tools like activity guides, emails, signs and social media posts tailored to each event's audience.
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This is session #3 of the 5-session online study series with Google Cloud, where we take you onto the journey learning generative AI. Youll explore the dynamic landscape of Generative AI, gaining both theoretical insights and practical know-how of Google Cloud GenAI tools such as Gemini, Vertex AI, AI agents and Imagen 3. Teaching Prompting and Prompt Sharing to End Users.pptx
Teaching Prompting and Prompt Sharing to End Users.pptxMichael Blumenthal (Microsoft MVP)
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How to teach M365 Copilot and M365 Copilot Chat prompting to your colleagues. Presented at the Advanced Learning Institute's "Internal Communications Strategies with M365" event on February 27, 2025. Intended audience: Internal Communicators, User Adoption Specialists, IT.Leadership u automatizaciji: RPA prie iz prakse!
Leadership u automatizaciji: RPA prie iz prakse!UiPathCommunity
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Dobrodo邸li na "AI Powered Automation Leadership Talks", online dogaaj koji okuplja senior lidere i menad転ere iz razliitih industrija kako bi podelili svoja iskustva, izazove i strategije u oblasti RPA (Robotic Process Automation). Ovaj dogaaj pru転a priliku da zavirite u nain razmi邸ljanja ljudi koji donose kljune odluke u automatizaciji i liderstvu.
Kroz panel diskusiju sa tri izuzetna strunjaka, istra転iemo:
Kako uspe邸no zapoeti i skalirati RPA projekte u organizacijama.
Koji su najvei izazovi u implementaciji RPA-a i kako ih prevazii.
Na koje naine automatizacija menja radne procese i poma転e timovima da ostvare vi邸e.
Bez obzira na va邸e iskustvo sa UiPath-om ili RPA uop邸te, ovaj dogaaj je osmi邸ljen kako bi bio koristan svima od menad転era do tehnikih lidera, i svima koji 転ele da unaprede svoje razumevanje automatizacije.
Pridru転ite nam se i iskoristite ovu jedinstvenu priliku da nauite od onih koji vode automatizaciju u svojim organizacijama. Pripremite svoja pitanja i inspiraciju za sledee korake u va邸oj RPA strategiji!
William Maclyn Murphy McRae - A Seasoned Professional Renowned
William Maclyn Murphy McRae - A Seasoned Professional RenownedWilliam Maclyn Murphy McRae
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William Maclyn Murphy McRae, a logistics expert with 9+ years of experience, is known for optimizing supply chain operations and consistently exceeding industry standards. His strategic approach, combined with hands-on execution, has streamlined distribution processes, reduced lead times, and consistently delivered exceptional results.GDG Cloud Southlake #40: Brandon Stokes: How to Build a Great Product
GDG Cloud Southlake #40: Brandon Stokes: How to Build a Great ProductJames Anderson
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How to Build a Great Product
Being a tech entrepreneur is about providing a remarkable product or service that serves the needs of its customers better, faster, and cheaper than anything else. The goal is to "make something people want" which we call, product market fit.
But how do we get there? We'll explore the process of taking an idea to product market fit (PMF), how you know you have true PMF, and how your product strategies differ pre-PMF from post-PMF.
Brandon is a 3x founder, 1x exit, ex-banker & corporate strategist, car dealership owner, and alumnus of Techstars & Y Combinator. He enjoys building products and services that impact people for the better.
Brandon has had 3 different careers (banking, corporate finance & strategy, technology) in 7 different industries; Investment Banking, CPG, Media & Entertainment, Telecommunications, Consumer application, Automotive, & Fintech/Insuretech.
He's an idea to revenue leader and entrepreneur that helps organizations build products and processes, hire talent, test & iterate quickly, collect feedback, and grow in unregulated and heavily regulated industries.
Combining Lexical and Semantic Search with Milvus 2.5
Combining Lexical and Semantic Search with Milvus 2.5Zilliz
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In short, lexical search is a way to search your documents based on the keywords they contain, in contrast to semantic search, which compares the similarity of embeddings. Well be covering:
Why, when, and how should you use lexical search
What is the BM25 distance metric
How exactly does Milvus 2.5 implement lexical search
How to build an improved hybrid lexical + semantic search with Milvus 2.5Quantum Computing Quick Research Guide by Arthur Morgan
Quantum Computing Quick Research Guide by Arthur MorganArthur Morgan
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This is a Quick Research Guide (QRG).
QRGs include the following:
- A brief, high-level overview of the QRG topic.
- A milestone timeline for the QRG topic.
- Links to various free online resource materials to provide a deeper dive into the QRG topic.
- Conclusion and a recommendation for at least two books available in the SJPL system on the QRG topic.
QRGs planned for the series:
- Artificial Intelligence QRG
- Quantum Computing QRG
- Big Data Analytics QRG (coming 2025)
- Spacecraft Guidance, Navigation & Control QRG (coming 2026)
- UK Home Computing & The Birth of ARM QRG (coming 2027)
Any questions or comments?
- Please contact Arthur Morgan at art_morgan@att.net.
100% human made.Transcript: AI in publishing: Your questions answered - Tech Forum 2025
Transcript: AI in publishing: Your questions answered - Tech Forum 2025BookNet Canada
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George Walkley, a publishing veteran and leading authority on AI applications, joins us for a follow-up to his presentation "Applying AI to publishing: A balanced and ethical approach". George gives a brief overview of developments since that presentation and answers attendees' pressing questions about AIs impact and potential applications in the book industry.
Link to recording and presentation slides: https://bnctechforum.ca/sessions/ai-in-publishing-your-questions-answered/
Presented by BookNet Canada on February 20, 2025 with support from the Department of Canadian Heritage.
DealBook of Ukraine: 2025 edition | AVentures Capital
DealBook of Ukraine: 2025 edition | AVentures CapitalYevgen Sysoyev
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The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2024 and the first deals of 2025. 
2025-02-24 - AWS meetup - Zilliz presentation.pdf
2025-02-24 - AWS meetup - Zilliz presentation.pdfIvan Tang
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Zilliz's presentation in AWS x Apache Doris meetup on 24th Feb 2025 in Singapore.
In this presentation, I shared a live demo on how you can outsource thinking and reasoning to Amazon Nova for generating a research report on any topic.
Code repo for live demo can be found here: https://github.com/zilliztech/deep-searcher
I've also shared about the hard tradeoffs you need to make when choosing vector indexes and lastly my top 5 favourite features of Zilliz Cloud.Not a Kubernetes fan? The state of PaaS in 2025
Not a Kubernetes fan? The state of PaaS in 2025Anthony Dahanne
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Kubernetes won the containers orchestration war. But has it made deploying your apps easier?
Let's explore some of Kubernetes extensive app developer tooling, but mainly what the PaaS space looks like in 2025; 18 years after Heroku made it popular.
Is Heroku still around? What about Cloud Foundry?
And what are those new comers (fly.io, railway, porter.sh, etc.) worth?
Did the Cloud giants replace them all?Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...
Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...Earley Information Science
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Revolutionizing Field Service with LLM-Powered Knowledge Management
Field service technicians need instant access to accurate repair information, but outdated knowledge systems often create frustrating delays. Large Language Models (LLMs) are changing the gameenhancing knowledge retrieval, streamlining troubleshooting, and reducing technician dependency on senior staff.
In this webinar, Seth Earley and industry experts Sanjay Mehta, and Heather Eisenbraun explore how LLMs and Retrieval-Augmented Generation (RAG) are transforming field service operations. Discover how AI-powered knowledge management is improving efficiency, reducing downtime, and elevating service quality.
LLMs for Instant Knowledge Retrieval How AI-driven search dramatically cuts troubleshooting time.
Structured Data & AI Why high-quality, organized knowledge is essential for LLM success.
Real-World Implementation Lessons from deploying LLM-powered knowledge tools in field service.
Business Impact How AI reduces service delays, optimizes workflows, and enhances technician productivity.
Empower your field service teams with AI-driven knowledge access. Watch the webinar to see how LLMs are revolutionizing service efficiency.Caching for Performance Masterclass: Caching Strategies
Caching for Performance Masterclass: Caching StrategiesScyllaDB
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Exploring the tradeoffs of common caching strategies and a look at the architectural differences.
- Which strategies exist
- When to apply different strategies
- ScyllaDB cache designKickstart Your QA: An Introduction to Automated Regression Testing Tools
Kickstart Your QA: An Introduction to Automated Regression Testing ToolsShubham Joshi
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For teams eager to elevate their quality assurance practices, this guide offers an introductory look at automated regression testing tools. In the realm of software development, regression tests are vital to ensuring that recent code changes dont inadvertently break existing functionality. This article demystifies how automated regression testing tools function and why theyre indispensable for maintaining software quality. It covers the basics of setting up automated tests, integrating these tests into your CI/CD pipelines, and choosing the right tool to match your projects needs. With clear explanations and actionable insights, youll discover how these tools help reduce manual testing burdens and catch bugs early. The guide also highlights common challenges beginners face and offers practical solutions to overcome them. Whether youre a QA professional or a developer stepping into the world of test automation, this resource will help you kickstart your journey toward more reliable, efficient, and scalable testing practices.
2025-02-27 Tech & Play_ Fun, UX, and Community.pdf
2025-02-27 Tech & Play_ Fun, UX, and Community.pdfkatalinjordans1
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2025-02-27 Tech & Play_ Fun, UX, and Community.pdfRevolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...
Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...Earley Information Science
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Tweaking Your Marketing Toolbox
- 1. Tweaking Your Marketing ToolboxMichael BiedensteinMarketing SpecialistDes Peres Parks and Recreation
- 3. Tools I use for marketing
- 4. How marketing has changed
- 6. QuestionsSocial Media is not a substitute for value. Its a means of demonstrating value, but value must be there first. (@hrbartender)
- 7. Michael BiedensteinKirkwood High School - Class of 2004
- 8. Southeast Missouri State University - B.S. Recreation
- 9. Des Peres Parks and Recreation
- 10. Intern - Summer 2008
- 11. Marketing Specialist - December 2008
- 13. Statistician - 2002 Season
- 14. Social Media Director - May 2010Marketing Tools - Des Peres
- 15. Marketing Tools - Des Peres
- 16. Marketing Tools - Des Peres
- 17. Marketing Tools - Des Peres
- 18. Marketing Tools - Kirkwood Football
- 19. Marketing Tools - Kirkwood Football
- 20. Marketing Tool - Managing Social Media
- 21. How has Marketing changed?Time Delay vs. Instantaneous
- 22. Push Marketing vs. Pull Marketing
- 23. Mass Marketing vs. Targeted MarketingLocal Punt, Pass & Kick CompetitionTarget Audience: Boys and Girls (6-15) in or very near Des PeresActivity Guide
- 24. Lodge Link email blast
- 25. Flyers at The Lodge
- 26. Large Poster at The Lodge
- 27. City and NFL webpages
- 28. Facebook and Twitter postsSummer Dive-In MovieTarget Audience: All Ages, especially children and familiesChalk ads on the sidewalk
- 29. Lodge Link email blast
- 30. Flyers at The Lodge
- 31. Large signs on Lodge perimeter
- 32. City webpage
- 33. Bulletin boards at The Lodge
- 34. Submitted to free web calendarsDodgeball LeagueTarget Audience: Men and Women (16+) <10 miles from The LodgeLodge Link email blast
- 35. Flyers at The Lodge
- 36. Large Poster at The Lodge
- 37. Activity Guide and City webpage
- 38. Facebook and Twitter postsKirkwood Football on FacebookTarget Audience: Facebook Users who are interested in Kirkwood Football
- 39. Any Questions?Michael BiedensteinMarketing SpecialistDes Peres Parks and Recreation314-835-6153mbiedenstein@desperesmo.org