Meghan Crowley Trend Portfolio

Jan 16, 2014Download as PPTX, PDF1 like409 views

This document provides a summary and contact information for Meghan Crowley, a soon-to-be graduate of Bryant University studying international marketing. It then outlines Meghan's background working on product development as an intern at Stride Rite, where she created trend reports and inspiration boards for a new girls' shoe brand targeting pre-teen girls. The portfolio included a fall/holiday 2013 trend guide, color stories, trending styles like sparkles and rich colors, inspiration boards for boots and uniform shoes, and profiles of different tween style personalities.

Meghan Crowley
Product/Trend Portfolio
mcrowle1@bryant.edu
412-680-1222

A Bit „Bout Me
Meghan is a soon to be graduate of Bryant University where she studied
international marketing. During her time there, she refined her talents
through a variety of challenging projects, gaining leadership, analytical, and
organizational skills along the way. She continued to learn outside the
classroom in two fantastic internships with the Rockport Company and
Wolverine World Wide, where she worked as the global marketing and
public relations intern and product intern. It was through these positions that
she discovered her passion for the footwear industry. When she‟s not being
studious, you can find her running, building her dream closet on pinterest,
and instagraming pictures of her adorable pug pup. She plans to further
pursue her dream of building a career in the footwear industry as she sets
out into the “real world” upon graduation.

Specialties: creativity, critical thinking, working with people, writing, research,
leadership, organization, and thinking outside the box
Skills: Microsoft Office, Blogging, Social Media, French Language

Fall/Holiday 2013
Trend Guide
•
•
•
•
•
•
•
•
•
•
•

Sparkle and Sequins
Cozy Knits
Embellishment
Classic Prep
Fur
Boots (flat and low)
Flats
Oxfords
Neutral Colors
Bright Colors
Plaids

ColorStory
• Color continues into fall
• Rich tones like red, emerald,
orange, and cobalt
• Subtle pops of color
• Emphasis that shoes are a fun way
to add punch to any back to school
outfit

Trending: Rich Colors
Purples/Berries/Reds

Tween Trends… Our Girl
Overview
• Age 5-9
• Interested in dance and music
• Love glitter, sparkles, dolls, clothing, and
all things girly
• Girl’s fashion identity is beginning to
emerge
• Style stereotypes: tomboy, girly, does not care
• Fashion sense is influenced by characters like
princesses and Disney stars, peers, and the girl’s
mom

• Many different style personalities (see
following slides)

Uniform Shoe Inspiration
•

•

Attention to detail
– Unique closures,
uppers, and straps
– Studs, bows, buttons
Pop of color

Boot Inspiration
•

Attention to detail
– Texture, embellishment, hard wear

• Color
• Low height is trending

This document provides biographical information about a 22-year-old marketing undergraduate from Miami, Florida. She was born on Key Biscayne and currently lives in Coconut Grove. She attended Immaculate La Salle High School and Florida International University, where she studied abroad in Madrid, Spain. She has work experience in marketing, data analysis, and project coordination. Her goal is to work for a Fortune 500 company as a marketing analyst and eventually start her own marketing firm.

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Meghan Crowley Trend Portfolio

1. Meghan Crowley Product/Trend Portfolio mcrowle1@bryant.edu 412-680-1222

2. A Bit „Bout Me Meghan is a soon to be graduate of Bryant University where she studied international marketing. During her time there, she refined her talents through a variety of challenging projects, gaining leadership, analytical, and organizational skills along the way. She continued to learn outside the classroom in two fantastic internships with the Rockport Company and Wolverine World Wide, where she worked as the global marketing and public relations intern and product intern. It was through these positions that she discovered her passion for the footwear industry. When she‟s not being studious, you can find her running, building her dream closet on pinterest, and instagraming pictures of her adorable pug pup. She plans to further pursue her dream of building a career in the footwear industry as she sets out into the “real world” upon graduation. Specialties: creativity, critical thinking, working with people, writing, research, leadership, organization, and thinking outside the box Skills: Microsoft Office, Blogging, Social Media, French Language

3. Background During my time as the product intern at Stride Rite, I worked on the development of a new girls brand. The brand was geared towards pre-tween girls who are not afraid to express their unique style through their shoes. I researched this age group in addition to footwear industry trends, creating boards to help inspire the design team. This portfolio consists of a trend guide for 2013 into 2014, style profiles of the target consumer, and an inspiration board for both boots and uniform shoes. Enjoy!

4. Fall/Holiday 2013 Trend Guide • • • • • • • • • • • Sparkle and Sequins Cozy Knits Embellishment Classic Prep Fur Boots (flat and low) Flats Oxfords Neutral Colors Bright Colors Plaids

5. ColorStory • Color continues into fall • Rich tones like red, emerald, orange, and cobalt • Subtle pops of color • Emphasis that shoes are a fun way to add punch to any back to school outfit

6. Trending: Sparkle & Shine

8. Trending: Metallic & Neutrals

9. Tween Trends… Our Girl Overview • Age 5-9 • Interested in dance and music • Love glitter, sparkles, dolls, clothing, and all things girly • Girl’s fashion identity is beginning to emerge • Style stereotypes: tomboy, girly, does not care • Fashion sense is influenced by characters like princesses and Disney stars, peers, and the girl’s mom • Many different style personalities (see following slides)

10. Bright and Bold Girl

11. Rock Chick

12. CountryCutie

13. Classic Girl

14. Uniform Shoe Inspiration • • Attention to detail – Unique closures, uppers, and straps – Studs, bows, buttons Pop of color

15. Boot Inspiration • Attention to detail – Texture, embellishment, hard wear • Color • Low height is trending

Editor's Notes

#7: http://kiddytrend.com/key-fall-winter-2013-kids-fashion-trends-
#9: http://kiddytrend.com/key-fall-winter-2013-kids-fashion-trends-

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