MEIEA Dove Awards MTSU Cyber PR Case Study
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This document outlines the 2012 Dove Awards Cyber PR Marketing Plan created by an Advanced Cyber PR class. It discusses setting up social media accounts, a PR outreach plan, and content creation strategy to promote the Dove Awards. Key parts of the plan included running contests on social media, creating playlists and media widgets, pitching blogs and podcasts, and sending email newsletters. Analytics of the efforts showed growth in Facebook likes, nominations, and YouTube views over 60 days.
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Odoo supports multi-language functionality for invoices, allowing you to generate invoices in your customers preferred languages. Multi-language support for invoices is crucial for businesses operating in global markets or dealing with customers from different linguistic backgrounds. Battle of Bookworms 2025 - U25 Literature Quiz by Pragya
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EVOLUCIN DEL CONTENIDO DE LA EVALUACIN DE LOS RECURSOS Y DE LA FORMACIN DE LOS DOCENTESPaper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
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M.A. Sem - 2 | Presentation
Presentation Season - 2
Paper - 108: The American Literature
Submitted Date: April 2, 2025
Paper Name: The American Literature
Topic: Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
[Please copy the link and paste it into any web browser to access the content.]
Video Link: https://youtu.be/HXeq6utg7iQ
For a more in-depth discussion of this presentation, please visit the full blog post at the following link: https://rajdeepbavaliya2.blogspot.com/2025/04/thoreau-s-influence-on-gandhi-the-evolution-of-civil-disobedience.html
Please visit this blog to explore additional presentations from this season:
Hashtags:
#CivilDisobedience #ThoreauToGandhi #NonviolentResistance #Satyagraha #Transcendentalism #SocialJustice #HistoryUncovered #GandhiLegacy #ThoreauInfluence #PeacefulProtest
Keyword Tags:
civil disobedience, Thoreau, Gandhi, Satyagraha, nonviolent protest, transcendentalism, moral resistance, Gandhi Thoreau connection, social change, political philosophyPEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
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www.memoirnation.comPaper 109 | Archetypal Journeys in Interstellar: Exploring Universal Themes...
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M.A. Sem - 2 | Presentation
Presentation Season - 2
Paper - 109: Literary Theory & Criticism and Indian Aesthetics
Submitted Date: April 5, 2025
Paper Name: Literary Theory & Criticism and Indian Aesthetics
Topic: Archetypal Journeys in Interstellar: Exploring Universal Themes in Nolans Cosmic Odyssey
[Please copy the link and paste it into any web browser to access the content.]
Video Link: https://youtu.be/vHLaLZPHumk
For a more in-depth discussion of this presentation, please visit the full blog post at the following link: https://rajdeepbavaliya2.blogspot.com/2025/04/archetypal-journeys-in-interstellar-exploring-universal-themes-in-nolan-s-cosmic-odyssey.html
Please visit this blog to explore additional presentations from this season:
Hashtags:
#ChristopherNolan #Interstellar #NolanFilms #HeroJourney #CosmicOdyssey #FilmTheory #ArchetypalCriticism #SciFiCinema #TimeDilation #EnvironmentalCinema #MythicStorytelling
Keyword Tags:
Interstellar analysis, Christopher Nolan archetypes, heros journey explained, wormhole symbolism, tesseract meaning, myth in sci-fi, cinematic archetypes, environmental themes film, love across time, Nolan film breakdownROLE PLAY: FIRST AID -CPR & RECOVERY POSITION.pptx
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Role play : First Aid- CPR, Recovery position and Hand hygiene.
Scene 1: Three friends are shopping in a mall
Scene 2: One of the friend becomes victim to electric shock.
Scene 3: Arrival of a first aider
Steps:
Safety First
Evaluate the victims condition
Call for help
Perform CPR- Secure an open airway, Chest compression, Recuse breaths.
Put the victim in Recovery position if unconscious and breathing normally.
Unit- 4 Biostatistics & Research Methodology.pdf
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Blocking and confounding (when a third variable, or confounder, influences both the exposure and the outcome) system for Two-level factorials (a type of experimental design where each factor (independent variable) is investigated at only two levels, typically denoted as "high" and "low" or "+1" and "-1")
Regression modeling (statistical model that estimates the relationship between one dependent variable and one or more independent variables using a line): Hypothesis testing in Simple and Multiple regression models
Introduction to Practical components of Industrial and Clinical Trials Problems: Statistical Analysis Using Excel, SPSS, MINITAB速鏝, DESIGN OF EXPERIMENTS, R - Online Statistical Software to Industrial and Clinical trial approachExploring Ocean Floor Features for Middle School
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This 16 slide science reader is all about ocean floor features. It was made to use with middle school students.
You can download the PDF at thehomeschooldaily.com
Thanks! Marie BUSINESS QUIZ PRELIMS | QUIZ CLUB OF PSGCAS | 9 SEPTEMBER 2024
BUSINESS QUIZ PRELIMS | QUIZ CLUB OF PSGCAS | 9 SEPTEMBER 2024Quiz Club of PSG College of Arts & Science
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Ad
MEIEA Dove Awards MTSU Cyber PR Case Study
- 1. The 2012 Dove Awards Cyber PR Marketing Plan by the Advanced Cyber PR Class 速 速
- 4. A process where: Social Media (w/ engaged behavior), P.R. (outreach & some processes) Analytics Direct to Fan and Online Marketing intersect.
- 5. First RIM 4130 - Cyber PR in the Entertainment Industry class offered in Fall 2011 Spring 2012 - 2 RIM 4130s and one Advanced section, RIM 4230, offered #CyberPRMTSU
- 6. First 5 weeks - Boot Camp & group projects (Facebook, Twitter, Pitch, Demos) Next 4 weeks - Cyber PR analysis, analytics, marketing theories & case studies. Guest speakers (Ariel Hyatt, Ian Rogers, Jay Frank, Cassie Petrey, Bobby Owsinski) Final 6 weeks - group project promoting artist. G A P
- 8. Why The Dove Awards? Emphasize skills that are transferrable to different industries Offers multiple talking points The Dove Awards provide the students the opportunity to work on / with: brand management brand development not for profit / charity music live event TV Show
- 9. Our Partners / Sponsors & Mentors
- 10. Tools Used:
- 11. The Cyber PR Krewe Alicia Adams (CPRC) Rachel Cunningham (CPRC) Andrew Ferguson (CPRC) Jared French (CPRC) Spencer Green Julia Grimoldi Cynthia Parkhurst
- 12. Our First Class
- 13. The ultimate goals: initiate / stimulate dialogue and create content. Links to video of meeting with Jackie Patillo: Part 1 - bit.ly/K8mAQw Part 2 - bit.ly/K8mSqB
- 14. Alicia Adams Rachel Cunningham Andrew Ferguson Jared French Spencer Green Julia Grimoldi Cynthia Parkhurst Dylan Phillips Cory Smith Ashton Streifert Garret Thomson Angela Walton Social Media (SM) PR (PR) Content Creation (CC)
- 15. Social Media Team Social Media / Direct to Fan (SM) Creation, promotion & Maintenance of Facebook, Twitter & YouTube pages Create & maintain Email for Media campaign (Topspin) Identify other possible social media outlets & create campaigns for them Create engagement contests Identify & engage with appropriate groups, festivals, etc (coordinate with PR) Live blogging at events Analytics of campaigns using Next Big Sound, Topspin, etc.
- 16. PR / Website Team Creation, editing & submitting for approval of Press Releases Identification of appropriate blogs, podcasts & videocasts Identify & engage with appropriate groups, festivals, etc (coordinate with SM) Create contests & incentives for the above Creating & promoting channels / playlists at Spotify, Rdio, MOG Create streaming media widgets for website, social media pages, etc (via Topspin) Identify changes needed to DA & GMA website - suggest & oversee their implementation Wikipedia pages, RSS, Tumblr Analytics of campaigns using Next Big Sound, Topspin, etc.
- 17. Content Creation Team Curate & identify content for promotional use from GMA, artists, labels,etc Identify & aggregate appropriate published content for YouTube channel, etc (coordinate with SM group) Create new content for YouTube channel, etc. Streaming events Coordinate, create and send email newsletters (via Topspin) Analytics of campaigns using Next Big Sound, Topspin, etc. Create and coordinate content creation contests. Flickr, Instagram, etc.
- 18. Analytics Colin Willis from Next Big Sound Part 1 - bit.ly/wlVuyn Part 2 - bit.ly/yKFRRb Part 3 - bit.ly/wQUhhZ
- 19. Social Media Team To increase and engage the online Christian music community through promotion of the 2012 GMA Dove Awards & future Dove Awards. To centralize and build the Dove Awards brand on social media by increasing and engaging the Christian music community. To establish an online community and engage those interested in Christian music in order to promote current and future Dove Awards. >>
- 20. Content RTs, @ replies, #MM & #FF Daily Themes (above), Bible verses & inspirational quotes on photos #ToTheDoves & other #hashtags & keywords ...And Appropriate format for FB, YT, etc
- 21. PR Team Website: Email For Media widget for newsletters through Topspin, link to all Dove Awards media and social media outlets, suggest some user-friendly changes for websites. Wikipedia: Update official Dove Awards page with a comprehensive list of awards and winners and remove negative sections that could harm their reputation. Streaming Media: Topspin streaming player of 2 free tracks. Generate a working Spotify playlist with all nominees represented, in addition to replicating the playlist on streaming sites like MOG and Rdio. Blogs/PR: Pitch to blogs and podcasts , i.e. Christian, gospel, praise and Atlanta-based media. Create contests for fans & blogs.
- 22. Email for Media Widget Placed the sharable widget on website and social media properties Tracks donated by Brian Free & Assurance Never Walk Alone & Shonlock Hello
- 24. Content Creation Documentation & Live Blogging: Film & take pictures of Dove events. Interview artists, presenters, etc. Create Content: Cull video, photos & other media from Dove Awards archives for use by SM & PR teams. Edit content using Final Cut X & Apples Compressor for YouTube use. Content Aggregation: Gather video and photos from various sources (YouTube, Flickr, Vimeo, etc) to YouTube channel, etc. Newsletters / Email list: design, send & measure numerous consumer emails Analytics Gurus
- 26. Initial Numbers: - 0 (new page) - 1960 - 0 -0 -0 -0 Ending Numbers:
- 28. Engagement 12% of our tweets caused an @reply 54% of our tweets were RTed Each RT was RTed avg. of 5x
- 29. ai l (+ Bla 12 st 0) / Co nt e ) m st 55 (+ E ds ar 1s t w A 0) tions (+4 Nomina PAGE LIKES
- 30. YouTube Activity = More Followers & Engagement
- 32. Facebook Ads Our first Facebook Ads just stated the information about the Dove Awards. We found success associating The Dove Awards to liking something else or using a photo of a Christian artist at the Dove Awards.
- 33. From 0 to 465 in 60 Days
- 34. Emails 90% open rate 25% click thru / email sent rate CTR primarily to Social Media properties CTAs >1% unsubscribe rate
- 35. You Havent Lived as a Teacher Until...
- 36. Youve Seen You Students Dressed Like This!
- 37. bit.ly/DoveAwardsCaseStudy201 2 Any Questions, Comments, Clarifications or Ambiguities? @indielabelnews cdahan@mtsu.ed u