際際滷

際際滷Share a Scribd company logo
1
Online Marketing Strategy
Home Appliances Company
We sell toasters, automated vacuums,
dishwashers, refrigerators, microwaves, hot
plates, etc.
2
Personas  B2C
Name Jack Ashley
Personal
- Age
- Gender
- Education
31
Male
High School Grad
25
Female
Post-Secondary
Family
- Spouse
- Children
- Relatives
Unmarried
No children
Two cats
Lives with two roommates
Family is in BC
Engaged
Wants to have two children in the next
few years
Very close with parents and two older
sisters
Work
- Job
- Income
- Why
Retail store manager
$35,000 a year
feels comfortable in his position
Receptionist
$40,000 a year
Likes having a relaxing job with good
benefits
Fianc辿 has higher income
Spoiled
Live
- Where
- How long
- Why there
Calgary
8 years
Moved here from BC in 2004 after
hearing that the city was
booming and got stuck in a rut.
Airdrie
6 months
Fiances parents bought them a house.
Grew up in Calgary and did not want to
be too far away from her parents
3
Company Name: Video Games Store Canadian Energy Corp.
Industry retail oil
Annual Revenues less more
Location mall Downtown
Person's Name: Jack Ashley
Position in company? Store manager Receptionist
How long in position? 5+ years less than a year
Buyer or Influencer? buyer buyer
What are you selling them?
Product? vaccuum dishwasher
Service? none delivery and installation
One time or ongoing? one time one time with ongoing support
Why are they buying from you? likes gadgets, convenience getting married
Quicker delivery yes yes
Better quality no yes
Cheaper yes no
They don`t have skill or expertise no no
$ Benefit:
Annual Value $ $100.00 $600
Your cost to provide $ $75.00 $450
Margin $ $25.00 $150
Personas  B2B
4
Hub & Spoke Model
Home
Appliances
Company
Website
Opt-in
email
advertising
Google Ads
Online
reviews
YouTube
videos
Physical
business
cards with
social
media links
Facebook
page
Twitter
Page
Facebook
Ads
5
Marketing Calendar
Marketing Idea Daily Weekly Monthly Quarterly Semi Annual Annual
Post to blog x
Send out tweets x
Engage with other on Twitter x
Facebook updates x
LinkedIn updates x
LinkedIn group discussions x
LinkedIn Answers x
Video on YouTube x
Pin to Pinterest x
Photos on Flickr x
際際滷s on 際際滷share x
Comment on blogs x
Publish eNewletter x
Market an event x
Market a community event x
Add SEO keywords x
Manage AdWords Campaign x
Attend networking functions x
Write reviews on Google Places x
Write reviews on other sites x
Review Google Analytics x
Review KPIs x
Publish a press release x
Host a workshop x
Host a conference x
Sponsor an event x
Update online citations x
Give away Xmas gifts x
Ad

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Ad

Metrics

  • 1. 1 Online Marketing Strategy Home Appliances Company We sell toasters, automated vacuums, dishwashers, refrigerators, microwaves, hot plates, etc.
  • 2. 2 Personas B2C Name Jack Ashley Personal - Age - Gender - Education 31 Male High School Grad 25 Female Post-Secondary Family - Spouse - Children - Relatives Unmarried No children Two cats Lives with two roommates Family is in BC Engaged Wants to have two children in the next few years Very close with parents and two older sisters Work - Job - Income - Why Retail store manager $35,000 a year feels comfortable in his position Receptionist $40,000 a year Likes having a relaxing job with good benefits Fianc辿 has higher income Spoiled Live - Where - How long - Why there Calgary 8 years Moved here from BC in 2004 after hearing that the city was booming and got stuck in a rut. Airdrie 6 months Fiances parents bought them a house. Grew up in Calgary and did not want to be too far away from her parents
  • 3. 3 Company Name: Video Games Store Canadian Energy Corp. Industry retail oil Annual Revenues less more Location mall Downtown Person's Name: Jack Ashley Position in company? Store manager Receptionist How long in position? 5+ years less than a year Buyer or Influencer? buyer buyer What are you selling them? Product? vaccuum dishwasher Service? none delivery and installation One time or ongoing? one time one time with ongoing support Why are they buying from you? likes gadgets, convenience getting married Quicker delivery yes yes Better quality no yes Cheaper yes no They don`t have skill or expertise no no $ Benefit: Annual Value $ $100.00 $600 Your cost to provide $ $75.00 $450 Margin $ $25.00 $150 Personas B2B
  • 4. 4 Hub & Spoke Model Home Appliances Company Website Opt-in email advertising Google Ads Online reviews YouTube videos Physical business cards with social media links Facebook page Twitter Page Facebook Ads
  • 5. 5 Marketing Calendar Marketing Idea Daily Weekly Monthly Quarterly Semi Annual Annual Post to blog x Send out tweets x Engage with other on Twitter x Facebook updates x LinkedIn updates x LinkedIn group discussions x LinkedIn Answers x Video on YouTube x Pin to Pinterest x Photos on Flickr x 際際滷s on 際際滷share x Comment on blogs x Publish eNewletter x Market an event x Market a community event x Add SEO keywords x Manage AdWords Campaign x Attend networking functions x Write reviews on Google Places x Write reviews on other sites x Review Google Analytics x Review KPIs x Publish a press release x Host a workshop x Host a conference x Sponsor an event x Update online citations x Give away Xmas gifts x