This document outlines an online marketing strategy and calendar for a home appliances company. It includes personas for B2C and B2B customers, a hub and spoke model for the company's online presence, and a detailed marketing calendar that lists activities on a daily, weekly, monthly, quarterly, semi-annual, and annual basis. The goal is to engage customers through various online and offline channels to drive awareness, sales, and ongoing support for products like vacuums, dishwashers, and refrigerators.