際際滷

際際滷Share a Scribd company logo
Music Video
http://miketurnera2mediacoursework.blogspot.com/
Question 2:
 How effective is
the combination
  of your MAIN
  PRODUCT and
ANCILLARY texts?
The American Marketing
Association defines a brand as a                           We wanted to make a brand
name, term, design, symbol, or                             that related to our target
any other feature that identifies
one seller's good or service as                            audience. Ed Sheerans
distinct from those of other                               target audience is both
sellers.                                                  genders, aged between 15
A successful brand has to be                               and 25. This is convenient
widely recognised.                                         because it falls into his age
                                                           category (20).

                                       What is a           The demographic group for
                                        brand?             Ed Sheerans music tends to
                                                           cover the demographic
                                                           groups of B1 B2 C1 C2 D
                                                           and students.
             I wanted my brand to become recognisable
             by creating a star for my product. In order
             for my brand to reach out and associate
             with my target audience, I wanted to make
             my star find common ground with viewers,
             therefore I dressed him in the fashions of
             the target audience i.e. Gilet, Converse
             Shoes, Jeans and a super dry t-shit/hoody.
My music video product is
based on that of the
singer/songwriter Ed
Sheeran.

Ed Sheeran used to sleep on
sofas every night, moving
from city to city performing
at gigs  often for free. He
has a no thrills dress sense
and is a stereotypical late
teen with untidily kept
hair/untrimmed facial
stubble.




                                 Ed Sheeran as an iconic figure:

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Michael turner a2 media coursework

  • 3. Question 2: How effective is the combination of your MAIN PRODUCT and ANCILLARY texts?
  • 4. The American Marketing Association defines a brand as a We wanted to make a brand name, term, design, symbol, or that related to our target any other feature that identifies one seller's good or service as audience. Ed Sheerans distinct from those of other target audience is both sellers. genders, aged between 15 A successful brand has to be and 25. This is convenient widely recognised. because it falls into his age category (20). What is a The demographic group for brand? Ed Sheerans music tends to cover the demographic groups of B1 B2 C1 C2 D and students. I wanted my brand to become recognisable by creating a star for my product. In order for my brand to reach out and associate with my target audience, I wanted to make my star find common ground with viewers, therefore I dressed him in the fashions of the target audience i.e. Gilet, Converse Shoes, Jeans and a super dry t-shit/hoody.
  • 5. My music video product is based on that of the singer/songwriter Ed Sheeran. Ed Sheeran used to sleep on sofas every night, moving from city to city performing at gigs often for free. He has a no thrills dress sense and is a stereotypical late teen with untidily kept hair/untrimmed facial stubble. Ed Sheeran as an iconic figure: