Promoting multidimensional teams has a positive impact on business outcomes. Female presence in company's executive bodies is essential to build business projects that are successful and long-term oriented.
During the meeting held by Woman's Week foundation and the Association of Directors of Communication in Spain (Dircom), Chief Communication Officer and companies, committed to equal opportunities and diversity, professionals discussed about CSR regarding gender diversity.
We are indeed living a shift of paradigm where companies are more sensitive to the economic importance of their role as social actors and the strategic and integrated management of key intangible assets such as reputation, brand, communication or public issues. We are immersed in the so-called "reputation economy".
The main advantages of promoting diversity within the corporation are the greater capacity of attracting and retaining talent, improvement of leadership and innovation strategies and a closer approach to key stakeholders for the company. In fact, the main idea of the concept of diversity is to optimize human resources presented by heterogeneous groups, this is to say, diverse regarding the gender, age, race or nationality of their members.
We are making progress in integrating diverse teams in the organization, but we are still below the goal of 40 % female board managers in companies set out by the European Parliament and the European Commission.
This insight addresses the current situation and future leadership, where diversity will play a major role for sure.
WebSpectator Ad Exchange Network is the worlds first and only real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element. This revolutionary technology inaugurates a new advertising era, providing a win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, added value and control for advertisers, with granted brand exposure and new efficiency metrics and insights, and most importantly, the best consumer experience, only made possible by WebSpectators real-time technology. For more information, please visit www.webspectator.com or follow @WebSpec on Twitter.
Insight Corporate Excellence
Can Spain benefit from the strong position of successful Spanish companies abroad by reinforcing and launching its own brand during the crisis? What tools can be used to achieve this, in what sectors and what would be the basis for the project titled Spain?
In order to reconstruct Spains brand abroad, apart from improving the reputation by changing the countrys internal reality, it is necessary to align prestige and recognition achieved by the brands of Spanish companies abroad with the country itself, creating synergies and sharing meanings and values between the two.
But in order to achieve this, it is also necessary to improve the brand of Spain. Only by doing this it will be possible to restore the reputation damaged in the last years due to the economic crisis. Besides, it is important to improve the hard aspects of the reputation, such as quality, innovation and productivity in all these elements Spain still lags behind.
The document provides a 10 step process for developing a successful social media strategy, including establishing a vision, getting approval, researching target audiences, setting goals and metrics, choosing appropriate platforms, developing a budget, creating and publishing content, and continuously promoting and optimizing posts to drive engagement and achieve business objectives. Each step includes additional details and considerations for effective implementation of a social media plan.
Article Corporate Excellence
In the 21st century, big corporations need a sustainability and differentiation model as products and services offered to customers by different companies are becoming more and more similar. In this context, companies understand that their strategy should be focused on intangibles, such as the brand, communication, public affairs, etc. Reputation is turning into the field of competition for companies, countries and institutions. In order to successfully navigate in this new reputation-focused economy, we need leaders capable to understand the new environment, who possess deep knowledge of the expectations of the stakeholders.
This new role, a Chief Reputation Officer, is discussed in the research titled The Chief Reputation Officer, a New Model of Corporate Reputation, carried out by the University of Malaga.
Several years ago brands expanded their role from the original area of marketing and sales to the corporate scale, leaving behind exclusive association with products and moving towards reflecting the company in its entirety. Today brands are making another step forward: they still reflect the commercial and corporate areas, but the intersection of the two areas yielded a new field: brand as a company.
This document was prepared by Corporate Excellence Centre for Reputation Leadership and contains references to the speech delivered by Terry Tyrrell, the President and Co-Founder of The Brand Union (2007), formerly Sampson Tyrrell (1976) and Enterprise IG (1996), and a member of the Advisory Board of Corporate Excellence Centre for Reputation Leadership, at the event titled Meeting the Board: The Company Brand, held in Madrid on January 31, 2013.
Mahou-San Miguel launched the Mixta brand in 2005 to compete in the shandy category against Shandy. Initially it gained little market share. In 2007, Mahou hired an ad agency to launch the first campaign outside of traditional promotions. The "Know the Mixta" campaign focused on connecting with young people through absurdist viral videos featuring animals. This helped grow Mixta's market share significantly against Shandy. However, some criticize that this campaign may have boosted awareness but not long term brand strength or economic performance due to the difficulty translating viral popularity into sales.
Robert Downey Jr. and Jude Law star as Sherlock Holmes and Dr. Watson who engage in a battle of wits with the nemesis Lord Blackwood, played by Mark Strong, whose plot threatens England. The film is directed by Guy Ritchie, stars Rachel McAdams as Irene Adler, and has a running time of 128 minutes. It is rated PG-13 for intense sequences of violence and features impressive special effects and action scenes of Holmes using fists and swords to fight.
Reputation is probably the most important asset owned by a company, and not only because it attracts and retains the best resources, but also because it leverages the value of the companys unique character and identity by showing how well the company manages to align its external perception with the internal reality.
This document was prepared by Corporate Excellence and among other sources contains references to Corporate Reputation and Competitiveness by Gary Davies and Rosa Chun, Professors at the University of Manchester (the UK) and the IMD Business School (Switzerland), respectively, and published by Routledge in 2003.
The debate over excellence, reputation, CSR and their impact on performance rages in the academic and professional communities.
Professionals responsible for intangible assets and those in charge of finance are a good reflection of this dual reality that frequently makes Board members and Management Committees take difficult decisions that dont benefit both parts the same way.
In 2013, a research was held in Japan in order to shed light to explain the mechanisms that affect financial performance and, more specifically, identify which of these mechanisms are related to corporate reputation. It concluded that corporate value is constituted by four factors: organizational value, social value, business value and commercial value. Eventually, those companies that pay more attention to organizational and social value achieve greater commercial and business value.
This document analyzes the factors that constitute those values and the steps needed to improve reputation. It also explains relations between different factors of corporate reputation and financial performance in mathematical terms.
Innovation is the factor that truly relates corporate reputation to business success. The factors that improve both economic results and reputation are the ability to lure resources and expand internationally. Thats why companies need to bring best talent and state-of-the-art technologies on board.
In this document, it is explained the case of ING Direct in Australia to show the contribution of corporate reputation to financial results.
By using Net Promoter Score (NPS) (an index developed by U.S.-based Professor Reichheld which stands for a positive or negative correlation between the number of promoters and the number of detractors), ING Direct was able to measure the impact of its brand strategy on the Australian market. The company achieved a high recommendation level reflected in the exponential growth of deposits, funds and assets.
Good economic results impact reputation and sustain it over time. However, as in the example of ING Direct and many other companies, a good reputation is able to improve financial results as well as the competitive and economic position.
Organizational values should turn into real attitudes and behaviours grounded in everyday life and interaction with different stakeholder groups.
Clear and decided focus on stakeholders and creation of value for all stakeholder groups in line with their needs and expectations is a key element for building the reputation of many companies in the near future.
Values frequently expressed in different formats and through different communication media should first be experienced within the organization, be integrated into its brand history and company history. They cant simply be improvised to be used as a short-lived tool in the communication games.
In this sense, CaixaBank is a leading organization in the Spanish banking market for promoting the model of social entities committed to commercial innovation and social and cultural activity through creation of value which includes not only purely economic or mercantile dimensions. It can be read in this document the values that guide its behaviour in the market and the society.
It is more and more important to be coherent between what is said and done and consistent with the companys beliefs in order to develop a long lasting and successful project.
Four elements should be borne in mind in order to align culture and reputation, and make sure engagement translates into trust: vision and values, identification of stakeholders, monitoring and balanced scorecards and improved organizational processes.
The action plans implemented by Repsol show how important organizational culture is. It is, indeed, one of the aspects that best describes corporate reputation. Idea and personality are the most emotional part of the brand, while culture, vision, values and attributes reflect the rational aspect of what Repsol means for its stakeholders.
Engagement that leads to trust may be achieved by companies through demonstrating their commitment to the creation not only of economic value, but also social value. The social aspect represents both an opportunity and reputational risk, which should be measured, evaluated and considered.
In order to achieve a strong position in the market, a company first has to legitimize its intention to enter, operate and stay in this market. This task comes before building reputation and is accomplished through demonstrating the willingness to create not only economic, but also social value in the country.
Doing good by being good is a saying that accurately captures the prevailing perspective and foreseeable future for corporate reputation. Social commitments that companies undertake and try to live up to is a reflection of this trend which implies that alongside economic results, the social impact is a factor that determines ultimate brand value.
Gas Natural Fenosa stands as an of this new panorama, where activities undertaken by a company should be beneficial both for the company and the society.
The document introduces a new time-based digital advertising metric called Guaranteed Time Slot (GTS) that has been accredited by the Media Rating Council. It discusses the challenges of existing digital advertising metrics like impressions and clicks. A case study is presented that analyzes key performance indicators for a media publisher, such as page views, impressions, and visit duration, before and after implementing the new GTS metric, finding benefits for both publishers and advertisers. The new metric allows advertisers to understand how long consumers actually view ads, while publishers can increase inventory value and revenues by monetizing the verified time spent with ads.
Austin, Dallas, Houston, and San Antonio are major cities in Texas known for their distinct attractions. Austin is home to the University of Texas and live music scene. Dallas has iconic sites like the Dallas skyline and Cowboys Stadium. Houston hosts the Houston Livestock Show and Rodeo and has cultural destinations like the Menil Collection. San Antonio's River Walk and the Alamo are top tourist spots.
This dissertation examines critical success factors for successful ERP implementation at small and medium enterprises (SMEs) in India. It develops four models to explore 30 critical success factors and 20 critical failure factors. The factors are ranked according to their importance for ERP implementation at Indian SMEs. A quantitative survey of 500 Indian ERP consultants is used to identify the key factors. The results show that while the factors are similar to those for large enterprises, their priorities differ for Indian SMEs. The dissertation argues that ERP implementation at Indian SMEs must consider these critical success and failure factors across multiple phases to achieve competitive advantages.
The document discusses the keys to creating value, which are identifying value opportunities and managing the process. It provides three real-world examples of companies that successfully created value: QVC in the media sector, a real estate website in services, and TracFone in technology. QVC was able to become the #1 home shopping network by leveraging its distribution channels as its value proposition, despite being the 34th entrant to the market. The real estate site created value by making listings free and generating revenue through upsells and partnerships. TracFone restored value to old cell phones through an innovative business model involving SMS, GPS, and a razor-and-blade revenue approach.
Shane, Levi, and Kevin each shared a single word to describe their perspective: Contagious Happiness, No Regrets, and Fun and Easssssyyy. Shane then provided definitions of fun including enjoyment, amusement, and pleasure. He suggested fun should have no exceptions and that they are the Guardians of Fun, signing off as Shane.
The document summarizes the key findings of a report on the state of corporate branding in Spain. It finds that while awareness of branding's importance is growing among Spanish business leaders, there is still work to be done in areas like dedicating teams to brand management and promoting corporate culture internally. However, progress is being made as well, like more directors viewing the brand as a strategic asset. The report is based on surveys of executives at large Spanish companies.
This document was developed by Corporate Excellence Centre for Reputation Leadership and among other sources contains references to the book Brand Psychology written by Jonathan Gabay, British lecturer and expert in Brand, Reputation and Communication and published by Kogan Page in 2015.
It explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people.
Brand Psychology studies the new relation models and analyzes the different techniques to be developed by brands to reach their stakeholders.
Thus, the text dives into what happens in the left hemisphere, which controls rational elements, and in the right one, which controls emotional aspects and relates this explanation with brand managament, value creation and shared beliefs.
Gabay also provides a list of values that a brand can give to all its stakeholders and which can be summarized as: functional, social, emotional, epistemic and conditional.
Individual subconscious and general unconscious mind are also important in the right side of the brain, specially, when it comes to assess things.
Jonathan Gabay uses the theories by pshycologist Karl Gustav Jung to explain how we link both sides of the brain when taking decisions and how our subconscious mind is the result of the connection between general inconscious mind and personality.
The book also talks about expectations and explains that dealing with them is essential to be able to manage reputation. Expectations mean opportunities but also risks and demand constant innovation. Despite all the information that companies can have now, it is even more important to know the expectation of their stakeholders and how to gain their trust.
Today, brand reputation and the fact that people believe and trust in a brand depend on the decisions where emotional and rational memories crash.
That's why emotions control our decisions and look for a logical reason in the left hemisphere (a logos or argumentation) that is coherent with the emotional reason that they have found already in the left side (a pathos or emotion), everything supported by an ethos or moral conviction. These three elements are necessary to obtain a good reputation as a brand in the current context.
This blog is aimed at university students in their 5th and 6th semesters studying multi-level English. It aims to reinforce and practice consonant sounds and symbols representing them through exercises complementing classroom lessons. Resources on the blog will identify consonant sounds phonetically and symbolically through PowerPoint presentations, videos, and games to practice the content.
Kim passed away and is being remembered with love and fond memories by those whose lives she touched. Friends and family will miss Kim's presence in their lives and the role she played. This memorial expresses grief over Kim's passing while celebrating her life and the impact she had on others.
The document discusses a holistic management model for building successful brands based on 6 key elements: Reason, Results, Reactivators, Reputation, Relationships, and Resilience (the 6Rs). It explains that the best organizations are able to adapt to change and overcome challenges through these abilities. Specifically, having a clear sense of purpose that aligns strategy, encourages people, builds relationships, and earns a good reputation allows companies to achieve strong results, even in difficult times. Managing these 6Rs jointly and ensuring they reinforce each other is the optimal approach for leading sustainable brands.
Zipcar is a car sharing company that was founded in 1999 and has grown significantly since then. It offers vehicles by the hour or day that are parked in urban areas near homes and workplaces. Zipcar sees opportunities for growth as trends like rising gas prices, urbanization, and environmental sustainability increase demand for alternatives to personal car ownership. Its vision is for car sharing members to outnumber car owners in major cities globally. Zipcar aims to achieve this through continued expansion, focusing on member experience, and leveraging data and technology.
GTS:
Guaranteed Time Slot
GTS is the win-win
solution for publishers
and advertisers.
Publishers monetise properties
by effective time-spent, increasing
inventory and revenue.
Advertisers now pay for the effective brand
exposure time with their audience, increasing
budget efficiency and ROI.
Robert Downey Jr. and Jude Law star as Sherlock Holmes and Dr. Watson who engage in a battle of wits with the nemesis Lord Blackwood, played by Mark Strong, whose plot threatens England. The film is directed by Guy Ritchie, stars Rachel McAdams as Irene Adler, and has a running time of 128 minutes. It is rated PG-13 for intense sequences of violence and features impressive special effects and action scenes of Holmes using fists and swords to fight.
Reputation is probably the most important asset owned by a company, and not only because it attracts and retains the best resources, but also because it leverages the value of the companys unique character and identity by showing how well the company manages to align its external perception with the internal reality.
This document was prepared by Corporate Excellence and among other sources contains references to Corporate Reputation and Competitiveness by Gary Davies and Rosa Chun, Professors at the University of Manchester (the UK) and the IMD Business School (Switzerland), respectively, and published by Routledge in 2003.
The debate over excellence, reputation, CSR and their impact on performance rages in the academic and professional communities.
Professionals responsible for intangible assets and those in charge of finance are a good reflection of this dual reality that frequently makes Board members and Management Committees take difficult decisions that dont benefit both parts the same way.
In 2013, a research was held in Japan in order to shed light to explain the mechanisms that affect financial performance and, more specifically, identify which of these mechanisms are related to corporate reputation. It concluded that corporate value is constituted by four factors: organizational value, social value, business value and commercial value. Eventually, those companies that pay more attention to organizational and social value achieve greater commercial and business value.
This document analyzes the factors that constitute those values and the steps needed to improve reputation. It also explains relations between different factors of corporate reputation and financial performance in mathematical terms.
Innovation is the factor that truly relates corporate reputation to business success. The factors that improve both economic results and reputation are the ability to lure resources and expand internationally. Thats why companies need to bring best talent and state-of-the-art technologies on board.
In this document, it is explained the case of ING Direct in Australia to show the contribution of corporate reputation to financial results.
By using Net Promoter Score (NPS) (an index developed by U.S.-based Professor Reichheld which stands for a positive or negative correlation between the number of promoters and the number of detractors), ING Direct was able to measure the impact of its brand strategy on the Australian market. The company achieved a high recommendation level reflected in the exponential growth of deposits, funds and assets.
Good economic results impact reputation and sustain it over time. However, as in the example of ING Direct and many other companies, a good reputation is able to improve financial results as well as the competitive and economic position.
Organizational values should turn into real attitudes and behaviours grounded in everyday life and interaction with different stakeholder groups.
Clear and decided focus on stakeholders and creation of value for all stakeholder groups in line with their needs and expectations is a key element for building the reputation of many companies in the near future.
Values frequently expressed in different formats and through different communication media should first be experienced within the organization, be integrated into its brand history and company history. They cant simply be improvised to be used as a short-lived tool in the communication games.
In this sense, CaixaBank is a leading organization in the Spanish banking market for promoting the model of social entities committed to commercial innovation and social and cultural activity through creation of value which includes not only purely economic or mercantile dimensions. It can be read in this document the values that guide its behaviour in the market and the society.
It is more and more important to be coherent between what is said and done and consistent with the companys beliefs in order to develop a long lasting and successful project.
Four elements should be borne in mind in order to align culture and reputation, and make sure engagement translates into trust: vision and values, identification of stakeholders, monitoring and balanced scorecards and improved organizational processes.
The action plans implemented by Repsol show how important organizational culture is. It is, indeed, one of the aspects that best describes corporate reputation. Idea and personality are the most emotional part of the brand, while culture, vision, values and attributes reflect the rational aspect of what Repsol means for its stakeholders.
Engagement that leads to trust may be achieved by companies through demonstrating their commitment to the creation not only of economic value, but also social value. The social aspect represents both an opportunity and reputational risk, which should be measured, evaluated and considered.
In order to achieve a strong position in the market, a company first has to legitimize its intention to enter, operate and stay in this market. This task comes before building reputation and is accomplished through demonstrating the willingness to create not only economic, but also social value in the country.
Doing good by being good is a saying that accurately captures the prevailing perspective and foreseeable future for corporate reputation. Social commitments that companies undertake and try to live up to is a reflection of this trend which implies that alongside economic results, the social impact is a factor that determines ultimate brand value.
Gas Natural Fenosa stands as an of this new panorama, where activities undertaken by a company should be beneficial both for the company and the society.
The document introduces a new time-based digital advertising metric called Guaranteed Time Slot (GTS) that has been accredited by the Media Rating Council. It discusses the challenges of existing digital advertising metrics like impressions and clicks. A case study is presented that analyzes key performance indicators for a media publisher, such as page views, impressions, and visit duration, before and after implementing the new GTS metric, finding benefits for both publishers and advertisers. The new metric allows advertisers to understand how long consumers actually view ads, while publishers can increase inventory value and revenues by monetizing the verified time spent with ads.
Austin, Dallas, Houston, and San Antonio are major cities in Texas known for their distinct attractions. Austin is home to the University of Texas and live music scene. Dallas has iconic sites like the Dallas skyline and Cowboys Stadium. Houston hosts the Houston Livestock Show and Rodeo and has cultural destinations like the Menil Collection. San Antonio's River Walk and the Alamo are top tourist spots.
This dissertation examines critical success factors for successful ERP implementation at small and medium enterprises (SMEs) in India. It develops four models to explore 30 critical success factors and 20 critical failure factors. The factors are ranked according to their importance for ERP implementation at Indian SMEs. A quantitative survey of 500 Indian ERP consultants is used to identify the key factors. The results show that while the factors are similar to those for large enterprises, their priorities differ for Indian SMEs. The dissertation argues that ERP implementation at Indian SMEs must consider these critical success and failure factors across multiple phases to achieve competitive advantages.
The document discusses the keys to creating value, which are identifying value opportunities and managing the process. It provides three real-world examples of companies that successfully created value: QVC in the media sector, a real estate website in services, and TracFone in technology. QVC was able to become the #1 home shopping network by leveraging its distribution channels as its value proposition, despite being the 34th entrant to the market. The real estate site created value by making listings free and generating revenue through upsells and partnerships. TracFone restored value to old cell phones through an innovative business model involving SMS, GPS, and a razor-and-blade revenue approach.
Shane, Levi, and Kevin each shared a single word to describe their perspective: Contagious Happiness, No Regrets, and Fun and Easssssyyy. Shane then provided definitions of fun including enjoyment, amusement, and pleasure. He suggested fun should have no exceptions and that they are the Guardians of Fun, signing off as Shane.
The document summarizes the key findings of a report on the state of corporate branding in Spain. It finds that while awareness of branding's importance is growing among Spanish business leaders, there is still work to be done in areas like dedicating teams to brand management and promoting corporate culture internally. However, progress is being made as well, like more directors viewing the brand as a strategic asset. The report is based on surveys of executives at large Spanish companies.
This document was developed by Corporate Excellence Centre for Reputation Leadership and among other sources contains references to the book Brand Psychology written by Jonathan Gabay, British lecturer and expert in Brand, Reputation and Communication and published by Kogan Page in 2015.
It explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people.
Brand Psychology studies the new relation models and analyzes the different techniques to be developed by brands to reach their stakeholders.
Thus, the text dives into what happens in the left hemisphere, which controls rational elements, and in the right one, which controls emotional aspects and relates this explanation with brand managament, value creation and shared beliefs.
Gabay also provides a list of values that a brand can give to all its stakeholders and which can be summarized as: functional, social, emotional, epistemic and conditional.
Individual subconscious and general unconscious mind are also important in the right side of the brain, specially, when it comes to assess things.
Jonathan Gabay uses the theories by pshycologist Karl Gustav Jung to explain how we link both sides of the brain when taking decisions and how our subconscious mind is the result of the connection between general inconscious mind and personality.
The book also talks about expectations and explains that dealing with them is essential to be able to manage reputation. Expectations mean opportunities but also risks and demand constant innovation. Despite all the information that companies can have now, it is even more important to know the expectation of their stakeholders and how to gain their trust.
Today, brand reputation and the fact that people believe and trust in a brand depend on the decisions where emotional and rational memories crash.
That's why emotions control our decisions and look for a logical reason in the left hemisphere (a logos or argumentation) that is coherent with the emotional reason that they have found already in the left side (a pathos or emotion), everything supported by an ethos or moral conviction. These three elements are necessary to obtain a good reputation as a brand in the current context.
This blog is aimed at university students in their 5th and 6th semesters studying multi-level English. It aims to reinforce and practice consonant sounds and symbols representing them through exercises complementing classroom lessons. Resources on the blog will identify consonant sounds phonetically and symbolically through PowerPoint presentations, videos, and games to practice the content.
Kim passed away and is being remembered with love and fond memories by those whose lives she touched. Friends and family will miss Kim's presence in their lives and the role she played. This memorial expresses grief over Kim's passing while celebrating her life and the impact she had on others.
The document discusses a holistic management model for building successful brands based on 6 key elements: Reason, Results, Reactivators, Reputation, Relationships, and Resilience (the 6Rs). It explains that the best organizations are able to adapt to change and overcome challenges through these abilities. Specifically, having a clear sense of purpose that aligns strategy, encourages people, builds relationships, and earns a good reputation allows companies to achieve strong results, even in difficult times. Managing these 6Rs jointly and ensuring they reinforce each other is the optimal approach for leading sustainable brands.
Zipcar is a car sharing company that was founded in 1999 and has grown significantly since then. It offers vehicles by the hour or day that are parked in urban areas near homes and workplaces. Zipcar sees opportunities for growth as trends like rising gas prices, urbanization, and environmental sustainability increase demand for alternatives to personal car ownership. Its vision is for car sharing members to outnumber car owners in major cities globally. Zipcar aims to achieve this through continued expansion, focusing on member experience, and leveraging data and technology.
GTS:
Guaranteed Time Slot
GTS is the win-win
solution for publishers
and advertisers.
Publishers monetise properties
by effective time-spent, increasing
inventory and revenue.
Advertisers now pay for the effective brand
exposure time with their audience, increasing
budget efficiency and ROI.
Installaties zijn een essentieel onderdeel van een gebouw. Naast de focus op een optimaal binnenklimaat en het energieverbruik heeft de ontwerper van de installaties ook substanti谷le invloed op de milieuprestatie van het gebouw. Hier komen gelijk een paar vragen naar boven:
Is het beter om meerdere kleinere luchtbehandelingskasten toe te passen of is centraal beter?
Is warmteterugwinning daadwerkelijk een duurzame keuze?
Welke impact heeft onderhoud van de installatie?
Passen de installaties in een concept van circulair bouwen?
Tijdens de sessie krijgt u inzicht in het speelveld van milieuprestatie van gebouwen, verplicht onderdeel vanuit bouwbesluit en zeer belangrijk binnen duurzaamheid labels als BREEAM, de bijdrage van installaties en de effecten van verschillende keuzes. Door de VLA is, als koploper binnen de sector, de afgelopen jaren veel ge誰nvesteerd om alle milieudata van luchttechnische installaties geverifieerd in de nationale milieudatabase te krijgen.
U krijgt tijdens deze sessie inzicht in deze data en bent daarna in staat om ook op milieuprestatie het onderscheid te kunnen maken in uw installatieontwerp.
De VDAB streeft naar goede en aantoonbare milieuprestaties door beheersing van de milieueffecten en door integratie van de bescherming van het leefmilieu in haar activiteiten en diensten.
In onderstaand overzicht worden de milieuprestaties van enkele belangrijke milieu-impacten van de VDAB-activiteiten voorgesteld.'
ALBA CONCEPTS Workshop BCI Excellencedag.pdfTanjaNolten
油
De Building Circularity Index (BCI) is het meetinstrument waarmee je de circulaire potentie van je gebouw kunt bepalen. De BCI index tool is door Alba Concepts ontwikkeld en is nu beschikbaar.
Vraag een student demo-account aan bij Tanja Nolten.
Doelen
Het meetbaar maken van circulariteit om bewustwording bij directbetrokkenen en de maatschappij te cre谷ren
Deze uniforme, effectieve meetmethode is gekoppeld aan de Milieu Database
Waar andere meetinstrumenten zich vooral richten op het grondstof- en materiaalgebruik, maakt de BCI ook de losmaakbaarheid van een gebouw inzichtelijk.
BCI index
De BCI-score is uitgedrukt in een percentage tussen de 0% en 100%, waarbij 0% volledig lineair en 100% volledig circulair is. Hierdoor is het een stuk makkelijker om vastgoed te vergelijken en te sturen op circulariteit tijdens de ontwikkeling.
De BCI bestaat uit twee Kritieke Prestatie Indicatoren (KPIs).
Deze KPIs zijn Materiaalgebruik en Losmaakbaarheid.
2. Parallelsessie I.3: Milieu-prestatie
2
STELLING:
Door het eenduidig bepalen van de materiaalgebonden
milieuprestaties kunnen wij de duurzaamheid van onze
woningen en kantoren beter met elkaar vergelijken
3. Parallelsessie I.3: Milieu-prestatie
AFDELING 5.2 MILIEU, NIEUWBOUW
Artikel 5.8 Aansturingsartikel
Een te bouwen bouwwerk is zodanig dat de belasting van het milieu door
de in het bouwwerk toe te passen materialen wordt beperkt.
Artikel 5.9 Duurzaam bouwen
Voor de samenstelling van constructieonderdelen van woonfuncties en
gebouwen met kantoorfuncties met een GO > 100 m2 is de uitstoot van
broeikasgassen en de uitputting van grondstoffen gekwantificeerd volgens de
Bepalingsmethode Milieuprestatie Gebouwen en GWW werken
4. Parallelsessie I.3: Milieu-prestatie
4
Bouwbesluit 2012 vraagt om een berekening
van de materiaalgebonden milieueffecten van
het gebouw
Bepalingsmethode Nationale
Milieuprestatie Milieudatabase
eenduidige rekenregels eenduidige en controleerbare
kwantificeren invoergegevens
materiaalgebonden voor het bepalen van de
milieu impact materiaalgebonden milieuprestatie
Implementatie in bestaande instrumenten als
Resultaat = borgen dat verschillende instrumenten op
gebied van materiaalgebonden milieuprestaties dezelfde
taal spreken!
15. Parallelsessie I.3: Milieu-prestatie
15
Voor vragen kunt u contact opnemen met:
ir. M. (Menno) Gijrath
T +31 33 451 15 60
E menno.gijrath@grontmij.nl