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Concept After reading the information provided through the questionnaire, the goal was to create a concept that communicates the class, confidence, elegance, trendy and chic. Shape From a small app icon, business cards or a huge billboard on the street, your logo will be applied on different branding and marketing materials, it should be recognized easily regardless its proportion, that is why is really important to avoid complex effects and textures which will difficult an easy recognition in the consumer mind. Since the brand name has a long name Miss Africa World, it’s not a good idea to apply it in a single line, that is why I have created a solid block and combine it with a double set online top and bottom to keep it together, I have designed a queen silhouette holding the globe and showing the African continent which is representing the name in a graphic way Typography I’ve selected a bold sans serif typography, the idea is to maintein the balance with the queen silohuettte, the words size where lightelly modified to maintein the same width and achive a perfect balance Color The color was selected based in the suggestion made in the questionnaire, which I think is the perfect option, it make the logo stronger and it will stand up regardlesss the size Read less