MIT + D Week 9
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The document summarizes a mobile app called SNAPBAR that is being designed by MIT+D to help people find bars and clubs more conveniently. The app's value proposition is to minimize the effort of searching for bars and maximize the fun people have when going out. Key activities include software development, marketing, and platform maintenance. The primary customers are people over 21 looking for bars/clubs in the Bay Area. Revenue streams include free downloads and premium upgrades for advertisers. An MVP was tested that asked users to share their location to receive notifications about nearby bars based on their preferences like music, crowds, and themes.
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MIT + D Week 9
- 1. Mikayla Zhang, Irene Wang, Ted Huang, + Dayeon Kim 11/21/19
- 8. We are MIT + D who are designing and providing a service for people who go out to drink. Our value is to help people minimizing the e鍖orting of searching bars and maximizing the fun they will be having.
- 9. Value Proposition SNAPBAR An app that helps people 鍖nd clubs and bars more conveniently.
- 22. Business Canvas Model Revenue streamsCost structure Key resources Channels -Software design -Marketing -Updating platform -Platform development & maintenance Software developing, Marketing Free download, Business premium upgrade(Removing competitors ads, page upgrades), Advertising Primary Customer: (People who perform searches in Bay Area) -People over 21 -People goes out to drink -People are looking for a bar/club Secondary Customer: (Advertisers) -Local bars/clubs/party events -Local restaurant & hotel (Partnership) -New and convenient ways of searching for bars and clubs -Explore new places -Find the bars based on customers preference -Convenient and insightful search tools -Application -Bus station/Gas stations -Advertisement -Local bar/clubs and their promoters -Interaction design -Brand Design -People Value propositionsKey partners Key activities Customer relationship Customer segments
- 23. TAM SAM SOM - User Adoption
- 24. TAM SAM SOM - Advertising
- 25. Good branding Poor branding High usabilityLow usability Comparative landscape
- 27. People come to our landing page People see the poster and the link from social media People subscribed People recommend the app to others People use the app no more than once a week People use the app weekly 85 visitors 16 Subscribers 19%
- 28. Bar owners who subscribed Bar owners come to our landing page Bar owner recommend the app to customer Bar owners see the posters and links in social media Bar owners who pay no more than once a week Bar owners who pay weekly 10 visitors 4 Subscribers 40%
- 30. MVP testing in front of CCA.
- 31. Asking people question in instagram lgbt Music Scene environment Crowdedness Pricing
- 32. Crowdedness, popularity Music Cover, entrance fee Atmosphere, Themes - straight, LGBT Diversity
- 40. Visitors Subscribers 85 16 Primary Customers
- 44. Re鍖ne demo video Keep revising our landing page according to our MVP testings Hustling on customer acquisition - sending emails out to the bars/clubs since our landing page has changed
- 46. Change of Landing Page
- 47. Updating users current location in the system. Sending noti鍖cation to users during their entire drinking process. MVP Ideas We asked participants to share their location with us for the entire night According to their locations update. We Sent noti鍖cation to users during their entire drinking process.
- 48. MVP Ideas
- 49. Any questions?