MIT + D Week 7
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This document provides an overview of the Snapbar app concept. Snapbar is an app that helps people find clubs and bars more conveniently by providing search tools and tips for healthier drinking. It aims to help users save money on drinks, stay fit while going out, and avoid getting lost or too intoxicated. The value proposition is described as an app giving convenient and insightful search for bars/clubs while promoting safer drinking experiences. Personas and storyboards demonstrate how the app would work for a target user. Revenue streams would include free downloads, paid upgrades removing ads, and advertisements. The first MVP features would allow updating a user's location and sending notifications during their drinking process. Initial acquisition experiments and results are summarized.
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- 1. MIT + D Mikayla Zhang, Irene Wang, Ted Huang, + Dayeon Kim 11/6/19
- 2. 2 MIT + D
- 3. 3 Mission Statement We are MIT + D who are designing and providing a service for people who go out and drink. Our value is to make sure people have fun while practicing safe and healthy drinking experiences.
- 5. 5 Persona Hu鍖 26 Years Old Grad Student Living with 2 roommates Works a part-time job in a mall Goals Wants to go out every weekend with his friends Trying to save money Trying to stay 鍖t while going out often Pain Point Spend too much money on drink Getting inebriated most of the time when he goes out, which causes him terrible hangover the next day Always get lost with his friends when hes intoxicated
- 6. 6 Value Proposition SNAPBAR An app that helps people 鍖nd clubs and bars more conveniently and gives people tips to drink healthier and smarter.
- 7. 7 Storyboard
- 8. 8 Storyboard
- 9. 9 Storyboard
- 11. 11 Business Canvas Model 11 Revenue streamsCost structure Key resources Channels -Software design -Marketing -Updating platform -Platform development & maintenance Software developing, Marketing Free download, Business premium upgrade(Removing competitors ads, page upgrades), Advertisement Primary Customer: (People who perform searches in Bay Area) -People over 21 -People goes out to drink -People are looking for a bar/club -People want to have a safe drinking experience Secondary Customer: (Adversertisers) -Local bars/clubs/party events -Local restaurant & hotel (Partnership) -New and fun ways of searching for bars and clubs -Promoting and providing a safer experience for drinking out -Explore new places -Convenient and insightful search tools -Friendly reminder /heads up -Make customers feel secure and safe -Application -Bus station/Gas stations -Advertisement -Local bar/clubs and their promoters -Interaction design -Brand Design -People Value propositionsKey partners Key activities Customer relationship Customer segments
- 12. 12 TAM SAM SOM
- 13. First MVP 3
- 14. 14 Location Updating users current location in the system. Noti鍖cation Sending noti鍖cation to users during their entire drinking process.
- 15. 15 T*** College student Sometimes I feel annoying, and I dont remember to send messages every time I change places. But it makes me feel safe.
- 16. 16 C** College student If the message is too much, it will be annoying. I don't necessarily follow all the tips.
- 18. 18 User Market
- 19. 19 User Market
- 20. 20
- 21. 21
- 22. 22
- 23. 23
- 24. Result 5
- 26. 26 Visitors Subscribed 73 12 Primary Customers
- 29. Next Step 5
- 30. 30 Keep tracking our landing page More MVP testing Waiting for more subscribers