Mk0017 – e marketing
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Mk0017 – e marketing
- 1. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601 (Prefer mailing. Call in emergency ) ASSIGNMENT DRIVE SPRING 2017 PROGRAM Master of Business Administration - MBA SEMESTER IV SUBJECT CODE & NAME MK0017 – E-MARKETING BK ID 1810 CREDITS 4 MARKS 60 Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Question. 1. What are the possible factors that can widen the scope of E-Marketing in near future? What are the problems faced by the companies in E-Marketing? Answer: The use of electroniccommerce bybusinessindevelopedcountrieshasgrownconsiderably in the past fewyears.While the private sectorappears to be benefitingfromthislow-costmeansof reaching consumers worldwide, the question remains: can e-commerce be usedeffectivelyby other sectorsto generate revenue?Withthe sharpdecline of financial aidtodevelopingcountriesoverthe past five years, many Non Governmental Organizations (NGOs) are looking for alternative meansto fund their development activities. This paper examines Question. 2. What is an E-market? How it is different from Physical markets? What are the advantages and disadvantages of E-markets? Answer: E-Marketing is an issue that takes a lot of strength today, a time where social networking accounts have different types of users with different interest such as social, economic, cultural, political…etc. Physical business markets
- 2. Physical wholesale markets: sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services Markets for intermediate goods used in production of Question. 3. Define a) Social media marketing b) Search engine optimization c) Search engine marketing d) Pay per click advertising Answer: a) Social media marketing: Social mediamarketingisthe use of social mediaplatformsand websitestopromote aproductor service.Mostof these social mediaplatformshave theirownbuilt- indata analyticstools,whichenablecompaniestotrackthe progress,success,andengagementof ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementationof a marketingcampaign,governance,settingthe scope (e.g.more active or passive use) and the establishment of a firm's desired social Question. 4. Explain about 2P+2C+3S formula of E – Marketing. Answer:e-Marketingisstillquiteacontroversialsubjecttotalkabout,sincenoonesucceededtounify the various theories around it; however there is one thing upon which there is no doubt – that e- Marketingfirstappearedunderthe formof varioustechniquesdeployedbypioneercompaniesselling their products via the internet in the early 90's. The frenzyaroundthese newmarketingtechniquescreatedbye-tailersandsupportedbythe internet rapidly gave birth to a new dimension Question. 5. E-Marketing helps the business in creating competitive advantage. Explain. Answer: A small business builds a competitive advantage by providing a better overall value to customersthan competitorsare able to do. During the annual planning process,the businessowner and her management team develop marketing plans to maximize the revenues that result from this advantage. Long-term success in business requires building a sustainable competitive advantage -- one that endures despite new competitors entering the market or existing competitors improving their own products or services. Align Products with Customer Needs
- 3. A small business owner must have a keen understanding of his Question. 6. What are the legal and ethical issues involved in E-CRM ? Answer: Answer:Electroniccommerce (e - Commerce) isso new that legal,ethical,andotherpublic policy issue s that are necessary for e - commerce’s existence are still evolving. Yet, such issuesare extremelyimportanttothe successof e - commerce as theyencompassone of the major pillarsthat supporte - commerce applications.Asa matter of fact, most of the surveysthat attempt to findthe inhibitors of e - commerce consistentlyplace legal and related public policy issues at the top of the list. A number of studies have examined the ethical behavior of the businesses and opinions of students toward various ethical issues. Very little is known Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601 (Prefer mailing. Call in emergency )