El documento resume un curso de marketing online sobre estrategias de Community Manager tomado por Lorena Rioseco Palacios en la Universidad CEU Cardenal Herrera. El curso de 4 semanas pretende transmitir conocimientos básicos sobre las herramientas de marketing en internet y redes sociales, con el objetivo de profundizar en un curso más avanzado.
Sarah S. White Resume 3-3-16 PresentationsSally White
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Sarah S. White is a licensed clinical social worker based in Syracuse, New York. She has over 30 years of experience working as a psychotherapist, drug and alcohol counselor, social worker, and consultant. She has taught at several colleges and provided training to various organizations. White serves on several boards and has presented professionally on topics including substance abuse, diversity, sexual harassment, and addictions.
The University of Texas at San Antonio Alumni Association redeveloped their brochure to better represent their thriving alumni community and support network. Working with an outside design firm, they created a 16-page, heavy cardstock brochure featuring quotes, photos, and information on membership benefits, events, and ways for alumni to get involved. The redesigned brochure sparked a sense of community and pride in alumni. It has also expanded its reach by being made available online through a digital publishing platform and social media.
The document congratulates recent UTSA graduates and offers them a free first year of membership to the UTSA Alumni Association. It highlights some of the benefits of being involved with the Alumni Association such as food and fun events, networking opportunities, and connecting with alumni chapters around the country. The Alumni Association also has a strong social media presence on platforms like Facebook, Instagram, Twitter, and Snapchat to help alumni stay connected no matter where they are.
This document summarizes the results of a survey conducted by the UTSA Alumni Association between August 2015 and February 2016. Some key findings include:
- Event attendance and engagement on social media increased over the periods measured
- The top topics of interest to members were events, benefits, and newsletters
- Advocating for UTSA was the most popular activity for all member types
- Discounts were the top member benefit cited across all groups
- Most members felt their dues were reasonable and were open to giving back to UTSA
The document summarizes survey results from annual members, life members, and non-members of an alumni association regarding communications, events, benefits, membership, and demographics. Key findings include:
- Across all segments, e-mail was the preferred communication method. Events and benefits/discounts were most important.
- Website visitation was highest for annual and life members (around 75%) and 38% for non-members.
- Athletic events had the highest attendance and satisfaction for UTSA events across segments. Roadrunner Station was most attended and important for Alumni Association events.
- Segments preferred monthly/bi-monthly communications and events, whereas the Association averages over 15 emails/month and weekly events.
The Rice Philharmonics, an a cappella group at Rice University celebrating their 20th anniversary, would like to perform on the morning show Great Day Houston to promote the upcoming release of Pitch Perfect 2. As the oldest and most accomplished a cappella group at Rice, they have released several albums and toured nationally. Their performance would showcase collegiate a cappella and include popular songs arranged and performed without instruments. The group requests a six-minute segment on the show to include a song performance and discussion. Contact information is provided to discuss scheduling.
The document presents three levels of sponsorship packages for Trinity University football: Paw Print Level for $1,500, Victory Level for $2,000, and Championship Level for $3,000. The packages include advertising in the media guide and banners at games. The goals are to raise $10,000 from new sponsors and $5,300 from ad sales. Target markets are local businesses frequented by students and alumni. Personal selling will promote the affordable packages which start small to build interest in supporting the successful football program.
The Children's Chorus of San Antonio (CCSA) wrote a grant application to San Antonio's Department for Culture and Creative Development (DCCD) for fiscal year 2015 funding. The assistant wrote and edited parts of the application. As a result, CCSA received a 19% increase in city funding totaling $108,799. The document contains samples of the assistant's writing for the application.
The University of Texas at San Antonio Alumni Association redeveloped their brochure to better represent their thriving alumni community and support network. Working with an outside design firm, they created a 16-page, heavy cardstock brochure featuring quotes, photos, and information on membership benefits, events, and ways for alumni to get involved. The redesigned brochure sparked a sense of community and pride in alumni. It has also expanded its reach by being made available online through a digital publishing platform and social media.
The document congratulates recent UTSA graduates and offers them a free first year of membership to the UTSA Alumni Association. It highlights some of the benefits of being involved with the Alumni Association such as food and fun events, networking opportunities, and connecting with alumni chapters around the country. The Alumni Association also has a strong social media presence on platforms like Facebook, Instagram, Twitter, and Snapchat to help alumni stay connected no matter where they are.
This document summarizes the results of a survey conducted by the UTSA Alumni Association between August 2015 and February 2016. Some key findings include:
- Event attendance and engagement on social media increased over the periods measured
- The top topics of interest to members were events, benefits, and newsletters
- Advocating for UTSA was the most popular activity for all member types
- Discounts were the top member benefit cited across all groups
- Most members felt their dues were reasonable and were open to giving back to UTSA
The document summarizes survey results from annual members, life members, and non-members of an alumni association regarding communications, events, benefits, membership, and demographics. Key findings include:
- Across all segments, e-mail was the preferred communication method. Events and benefits/discounts were most important.
- Website visitation was highest for annual and life members (around 75%) and 38% for non-members.
- Athletic events had the highest attendance and satisfaction for UTSA events across segments. Roadrunner Station was most attended and important for Alumni Association events.
- Segments preferred monthly/bi-monthly communications and events, whereas the Association averages over 15 emails/month and weekly events.
The Rice Philharmonics, an a cappella group at Rice University celebrating their 20th anniversary, would like to perform on the morning show Great Day Houston to promote the upcoming release of Pitch Perfect 2. As the oldest and most accomplished a cappella group at Rice, they have released several albums and toured nationally. Their performance would showcase collegiate a cappella and include popular songs arranged and performed without instruments. The group requests a six-minute segment on the show to include a song performance and discussion. Contact information is provided to discuss scheduling.
The document presents three levels of sponsorship packages for Trinity University football: Paw Print Level for $1,500, Victory Level for $2,000, and Championship Level for $3,000. The packages include advertising in the media guide and banners at games. The goals are to raise $10,000 from new sponsors and $5,300 from ad sales. Target markets are local businesses frequented by students and alumni. Personal selling will promote the affordable packages which start small to build interest in supporting the successful football program.
The Children's Chorus of San Antonio (CCSA) wrote a grant application to San Antonio's Department for Culture and Creative Development (DCCD) for fiscal year 2015 funding. The assistant wrote and edited parts of the application. As a result, CCSA received a 19% increase in city funding totaling $108,799. The document contains samples of the assistant's writing for the application.