Survey PPT FINAL
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This document summarizes the results of a survey conducted by the UTSA Alumni Association between August 2015 and February 2016. Some key findings include: - Event attendance and engagement on social media increased over the periods measured - The top topics of interest to members were events, benefits, and newsletters - Advocating for UTSA was the most popular activity for all member types - Discounts were the top member benefit cited across all groups - Most members felt their dues were reasonable and were open to giving back to UTSA
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- 1. Conducted in Summer 2015 Presented by Molly Mohr February 5, 2016
- 2. Annual Members Sent to 2,277 email addresses 16% completion rate Sent to 1,505 email addresses 19% completion rate Sent to 35,733 email addresses 1.5% completion rate Life Members Non-Members
- 5. p. 3
- 6. p. 4
- 7. August 1, 2015 February 1, 2016 Increased net likes by 700 14% growth February 1, 2015 August 1, 2015 Increased net likes by 272 6% growth
- 8. November 2015 January 2016 9.7 emails/month September 2014 October 2015 15.8 emails/month
- 9. Importance 1) Events 2) Benefits 3) Newsletters 4) Legislative 5) Research 6) Travel Our E-mail Topics 78% Events 11% Membership 5% Benefits 3% Travel 2% Volunteering 1% Scholarship p. 7
- 10. Volunteer opportunities fell in bottom 2 for all segments Hosting Alumni Events is least important to non-members Top 2 activities for all segments Advocating for UTSA Scholarships to students p. 10
- 11. #1 activity =Advocating for UTSA November 1, 2015 February 1, 2016 Top 10 most engaging posts = Non-ask touchpoints promoting UTSA
- 13. ANNUAL MEMBERS 1 event/month LIFE MEMBERS AND NON-MEMBERS 1 event every other month OUR 2015 AVERAGE 52 events/year ~4.08 events/month p. 12
- 14. In the past 12 months, whos attended an Association event? 55% of annual members 58% of life members 14% of non-members Comparison to UTSA Events 13% more people attended UTSA events p. 13
- 15. Most Attended UTSA Events Most Attended Association Event p. 14, 16
- 16. New Grad Mixer (Life & Non-Members) Ring Ceremony (Annual Members) p. 16
- 17. ccc Alumni Gala (Annual Members) Diploma Dash (Life Members) Ring Ceremony (Non-Members) p. 17
- 18. c New Grad Mixer (Annual & Life Members) p. 17 c Birds Up Breakfast (Non-Members)
- 19. ccRoadrunner Station Diploma Dash p. 18
- 20. Golf Tournament p. 18 New Grad Mixer Birds Up Breakfast
- 23. Top word used in all segments responses p. 23 DISCOUNTS!
- 24. An average of 88% of members believe dues are Just Right. p. 24
- 26. Do you keep in contact with other UTSA alumni? Top 3 Relationships Work (predominant result) Friends/social Family p. 31
- 27. #1 Other Response TIME Frequent Other Responses FINANCIAL, DUES, COST
- 28. Are you open to giving back to your alma mater? p. 33
- 30. Compared to non-members, a larger percentage of members p. 26-27 ARE MARRIED HAVE CHILDREN HAVE FAMILY CONNECTIONS TO UTSA
Editor's Notes
- #2: Bottom right corner is the corresponding page # from survey packet if you want to follow along or have specific questions
- #7: And now that we know their preference, we asked how they really receive communication. Other: Mail, RowdyTalk.com, and they dont receive any Found that what we do matches with what they want For the most part, the same order (nonmembers hear more from friends than website) More communication from e-mail from Association
- #9: All prefer 1x/mo followed by 2-3x/mo. Continuouslly dropping
- #10: **Nonmembers placed research ahead of legislative
- #11: We asked them to rank the activities we provide in order of importance
- #20: ALL segments said these. RS first.
- #21: In bottom 3 of all sections
- #24: Free response
- #29: Volunteering = #1 way Volunteering = 2nd in least important activity we provide
- #31: Top 3 familial connections is child & spouse in all segments.