Mn319 e marketing presentation glenroyal hotel
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This document discusses an e-marketing project done for the Glenroyal Hotel in Maynooth, Ireland. It introduces the hotel and describes how the group optimized search engine results, maintained social media pages, ran a competition to promote the hotel's gym, and recommended the hotel continue engaging customers online and with the local university community.
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- 1. MN319 E-Marketing Group Members: Eoin Beatty 10318047 Kevin Fitzsimons 10367795 Paul Hendrickx Business Chosen- The Glenroyal Hotel, Maynooth
- 2. Introduction The Glenroyal Hotel is only 40 minutes outside of Dublin and caters for all types of parties, conferences and weddings. Boasts a Full Leisure Centre, 2 Swimming Pools, Bar and Restaurant, Free Parking and Wireless Internet Access.
- 3. Search Engine Optimisation All search engine results direct you to the hotel and online booking service. When searching for the Glenroyal Hotel, the hotel is easily accessible through many links and pages. Map of area also shows how to find the hotel when you search for the Glenroyal Hotel through Google.
- 4. Website/Blog Glenroyal Hotel has a website, Facebook page and a Twitter account that is updated on a weekly basis. Uses Facebook and Twitter to inform followers of special offers, deals and other items of interest.
- 5. Competition To assist the Glenroyal and help them promote their social networks, we helped in the running of a competition. To do this we approached Tom Robinson, Manager of the Hotel. The winner got two free physio lessons in the gym and was announced via the Twitter page.
- 6. Recommendations We recommend that the hotel continues to promote offers through their social networking sites and stays connected with the online community Also it is essential that they keep a close relationship with the students of NUI Maynooth.
- 7. Conclusion At the moment the hotel is succeeding in giving a good service to the people of Maynooth and Ireland. Very enticing offers for people who wish to stay and also for formal activities also. If the right steps are taken, it is given that the Glenroyal Hotel will have every success in the future and continue to build and grow in