HorizonWatching: How IBM Develops Views of the Potential FuturesBill Chamberlin
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This deck provides an overview of eight initiatives at IBM designed to help IBM understand emerging trends, technologies, and business issues that will face IBM and our customers in the future.
HorizonWatching: How IBM Develops Views of the Potential FuturesBill Chamberlin
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This deck provides an overview of eight initiatives at IBM designed to help IBM understand emerging trends, technologies, and business issues that will face IBM and our customers in the future.
HorizonWatching: Leveraging Social Media and Communities for ForesightBill Chamberlin
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I presented this deck on May 4th at Notre Dame's College of Mendozza Futures Studies Poster Session http://business.nd.edu/. The deck describes how to leverage social media and communities to understand the futures and develop foresight.
Geonotes is a location-based app that notifies users when they reach a specific location. It was developed by Geoloqi, a company that provides a platform for securely sharing location data. Geonotes uses Esri's GeoTrigger Service to add locations to devices without draining significant battery life. The app allows users to leave location-based notes and notifications and access them on multiple devices. It also incorporates layers of additional geo-located information on topics like local history and earthquakes.
Social Media Marketing Basics - A quick OverviewAakar Anil
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This document provides an overview of social media basics. It defines social media as online tools that allow for communication, sharing, and interaction through web and mobile technologies. Some key points made are that social media integrates technology, social interaction, and multimedia to facilitate information sharing and dialogue. It also discusses why businesses should engage with social media, such as to increase brand awareness, drive traffic, understand customer behaviors, and generate leads. The document concludes by outlining best practices for social media activity and its impact on business metrics.
Web and Social Media Analytics-October 2015 Collin Condray
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This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Is Your Business Bold Enough for Social Culture?Neville Hobson
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This document summarizes Dell's social media strategy and efforts over time:
1) Dell formed a community outreach team in 2006 to listen to online conversations about the brand. Over time, Dell expanded its social media presence across platforms like Twitter, YouTube, and blogs.
2) Dell established a social media command center to monitor 22,000+ daily posts in 11 languages. It also built an influencer relations program to identify and build relationships with key online influencers.
3) Dell held in-person Customer Advisory Panel events to get feedback from influential social media users it had identified. These events were well-received and generated positive coverage and advocacy.
Location Based Services Changes EverythingEric Miltsch
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How location based services are changing the way brands connect with consumers. An overview of the LBS market.
How to optimize your Foursquare, Google Places Pages & and a detailed overview of CarZar and it's application within the automotive retail segment.
Location based services (LBS) provide location-relevant information to mobile devices by determining their geographical position. Common methods to determine position include using cell IDs from nearby cell towers, GPS satellites, or Bluetooth/WiFi beacons. LBS have many applications like showing nearby restaurants, sending targeted ads, and emergency location services. The global LBS market is categorized based on technologies used, services offered, applications, end users, and regions.