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Instituto de Inova巽達o com TIC




Delivering
solutions on
different formats
Fl叩via Fernandes / Setembro/ 2010
The challenge
At first: to produce
85 widgets to
populate the
Samsung store 
widgets for the
local market
We delivered:
Accelerated hands on
training... In addition to
addressing the at hand
demand, we卒ve also
delivered first class
widgets designers to
continue developing
widgets...
Additionally,
it also met Samsung卒s
Basic Philosophy:
Harmony between
Business Vision and
Vision for Society...
Approach....
Software Residency
Design of a Software Residency Model to develop

talented people - Widget Designers
(P坦s- Graduation Program)

An innovative        approach to human training
that also plays as an experience catalyst once the

residents, in addition to receiving mentoring, also have

the opportunity to be immerse in a professional
environment.
Methodology
PBL + UCD
Problem-based learning (PBL) is a student-centered instructional strategy in which
students collaboratively solve problems and reflect on their experiences. Learning is
driven by challenging, open-ended, ill-defined and ill-structured problems.
Students generally work in collaborative groups. Teachers take on the role
as "facilitators" of learning.
http://en.wikipedia.org/wiki/Problem-based_learning


User-centered design (UCD) is a design
philosophy and a process in which the
needs, wants, and limitations of end                               1            2
users of a product (interface) are given                         Research    Ideation
extensive attention at each stage of the                        Evaluation   Prototipation
design process.
User-centered design can be characterized
as a multi-stage problem solving process
                                                                   4            3
 http://en.wikipedia.org/wiki/User-centered_design
Actors in constant collaboration

                     Company/Client




     Project          Residency           Academic
   Coordinator        Coordinator        Coordinator




  Tutors / Mentors      Residents     Experienced Professional
                                        acting as Instructors
Residency Process

Planning           Execution       Control        Wrap up


     Goals            Content       Tracking:        Results
    Projects                                      Presentation
                     Teaching        Projects
 Infrastructure     Methodology                   Certification
Instructors Body                    Residents     (Residents)
                    Applications    Instructors   Publications
 Management
   Team                Client      Methodology       Hiring
  Recruiting         Validation
  (residents)
Residency Cycle

           Recruiting                Training




      Hiring                              Deliverables




                        Evaluation
Tangible
Deliverables
Brazil Widgets Statistics



                            In less than 2 months, we
     124K                   represent 18% of ALL
                            Samsung downloads.

                            ~620 downloads/ day

       18%
4W
win-win-win-win
Client(1W)
 Corby consolidation
 Significant Widgets downloads increase ~300%
 Social Networks reviews
 Free advertising
 Viral dissemination
 34/35 residents capable of developing
  good quality widgets
 Local content to more Widgets
 Positive user experience in Corby
Residents (2w)
- Professional qualification
- More attractive to market place
- Assets to become entrepreneurs
- Satisfaction/Self-Realization
Faculty(3W)
- Better positioning
- More value to customers (students)
- Added Value to offerings
- Better placement rates
CESAR (4W)
- Client satisfaction
- Support to try different approaches
- Professional satisfaction of engaged people
- Financial return
Intangible
Deliverables
I am thrilled, without words by what I am witnessing here.
Widgets are (were) known as simple applications, those presented
today are far from simple. Much on the contrary, the applications
developed during this residency are complex, and we can sense
they were built with emotion (hart and soul). Congratulations to
ALL involved Miguel Lizarraga, Samsung
From Brazil to the
world
Do it differently and the
world shall copy you...
Due to results obtained,
Samsung is considering
applying the concept in
other markets and to other
platforms...
It was only
possible due to
   sponsor卒s
   open mind
           play video
Obrigada

  Flavia Fernandes Nascimento
           Gerente de Neg坦cios
flavia.nascimento@cesar.org.br
                 81-3425-6756
Ad

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Mobilefest Case

  • 1. Instituto de Inova巽達o com TIC Delivering solutions on different formats Fl叩via Fernandes / Setembro/ 2010
  • 3. At first: to produce 85 widgets to populate the Samsung store widgets for the local market
  • 4. We delivered: Accelerated hands on training... In addition to addressing the at hand demand, we卒ve also delivered first class widgets designers to continue developing widgets...
  • 5. Additionally, it also met Samsung卒s Basic Philosophy: Harmony between Business Vision and Vision for Society...
  • 7. Software Residency Design of a Software Residency Model to develop talented people - Widget Designers (P坦s- Graduation Program) An innovative approach to human training that also plays as an experience catalyst once the residents, in addition to receiving mentoring, also have the opportunity to be immerse in a professional environment.
  • 9. PBL + UCD Problem-based learning (PBL) is a student-centered instructional strategy in which students collaboratively solve problems and reflect on their experiences. Learning is driven by challenging, open-ended, ill-defined and ill-structured problems. Students generally work in collaborative groups. Teachers take on the role as "facilitators" of learning. http://en.wikipedia.org/wiki/Problem-based_learning User-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of end 1 2 users of a product (interface) are given Research Ideation extensive attention at each stage of the Evaluation Prototipation design process. User-centered design can be characterized as a multi-stage problem solving process 4 3 http://en.wikipedia.org/wiki/User-centered_design
  • 10. Actors in constant collaboration Company/Client Project Residency Academic Coordinator Coordinator Coordinator Tutors / Mentors Residents Experienced Professional acting as Instructors
  • 11. Residency Process Planning Execution Control Wrap up Goals Content Tracking: Results Projects Presentation Teaching Projects Infrastructure Methodology Certification Instructors Body Residents (Residents) Applications Instructors Publications Management Team Client Methodology Hiring Recruiting Validation (residents)
  • 12. Residency Cycle Recruiting Training Hiring Deliverables Evaluation
  • 14. Brazil Widgets Statistics In less than 2 months, we 124K represent 18% of ALL Samsung downloads. ~620 downloads/ day 18%
  • 16. Client(1W) Corby consolidation Significant Widgets downloads increase ~300% Social Networks reviews Free advertising Viral dissemination 34/35 residents capable of developing good quality widgets Local content to more Widgets Positive user experience in Corby
  • 17. Residents (2w) - Professional qualification - More attractive to market place - Assets to become entrepreneurs - Satisfaction/Self-Realization
  • 18. Faculty(3W) - Better positioning - More value to customers (students) - Added Value to offerings - Better placement rates
  • 19. CESAR (4W) - Client satisfaction - Support to try different approaches - Professional satisfaction of engaged people - Financial return
  • 20. Intangible Deliverables I am thrilled, without words by what I am witnessing here. Widgets are (were) known as simple applications, those presented today are far from simple. Much on the contrary, the applications developed during this residency are complex, and we can sense they were built with emotion (hart and soul). Congratulations to ALL involved Miguel Lizarraga, Samsung
  • 21. From Brazil to the world
  • 22. Do it differently and the world shall copy you... Due to results obtained, Samsung is considering applying the concept in other markets and to other platforms...
  • 23. It was only possible due to sponsor卒s open mind play video
  • 24. Obrigada Flavia Fernandes Nascimento Gerente de Neg坦cios flavia.nascimento@cesar.org.br 81-3425-6756