MobX

Nov 16, 20128 likes1,406 views

Beyond Mobile, Beyond Web argues that mobile apps are too heavy, preventing just-in-time interaction. It suggests a perspective shift is needed from software to experience, and proposes an open discovery service combining native and web capabilities to enable ubiquitous, zero-pain experiences across smart devices through micro-functionality and liberated interactivity. This new model could be organized through a mix of open and closed systems using RESTful APIs and HTML for interaction and wireless broadcast for discovery.

Beyond Mobile, Beyond Web
MobX 17 November 2012

@scottjensOn
jenson.org

We look at the present
through a rearview mirror;
we march backwards into the future

Marshall McLuhan

What keeps us from seeing the future?

1. Past models
2. Disruption

Perspective is worth 80 IQ points
- Alan Kay

Smart devices are obvious

but what is their impact?

“Zombie Apocalypse of smart devices”

We’ve seen this before....

Indexing vs Ranking

Insanity is doing exactly the same thing....
and expecting a different result.
Einstein

Paradigm Normal
Change?? Science

Model Kuhn Cycle
Revolution Model
Drift

Model Crisis

What is our model crisis?

Software Buy Install Reuse

Experience Discover Use Forget

Perspective Shift #3

It’s web + native
ubiquity zero pain

Toyota Prius
68
Maria Jenson
Musée du Louvre
T-Mobile Clear
Bang & Olufson
Notifications Justine
Crêpes
Notifications from David
New SMS
Notifications
New SMS from David
New SMS from David
3G
2:12 PM

3G
2:12 PM

T-Mobile Clear

Nearby
Palais Royal

68

Musée du Louvre

Crêpes Justine

Notifications
New SMS from David

This really isn’t that complicated
1. Smart devices need web pages

2. Smart displays need a ‘discovery service’

Question: But web apps suck...

Micro Functionality

Question: Use my phone, really?

Liberated
Interactivity

Question: No company will do this, no money...

4. Organize Mix open/closed
3. Offer RESTful

2. Interact HTML
1. Discover Wireless broadcast

What is our perspective shift?

1. Apps are heavy
They prevent Just-in-time interaction
2. Our next “Model shift”
From Software to Experience
3. We need an open discovery service
Native plus Web
4.We are the next Apple
Everything we need lying at our feet.

scott@jenson.org

@scottjenson

jenson.org

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