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Module 4: Product Design, Brand
Identity, Marketing
Preparer, Professor Shayna T. Blum
Product Design:
Product and User
Interaction
What is a Product?
Who interacts with the product?
 User Experience Design
 Branding
Brand Identity Character of a Product.
The Way a User perceives the product.
 Visual Communication
 Interaction Between Product & User
 Typography
 Symbolism
 Color
Brand Design
Logo Design
Signage
Stationary
Flyers
Marketing Products
Marketing: Visual &
Interactive
Landscape
Where does a user see a product
brand?
How does the user interact with the
brand?
Physical & Virtual Spaces
Assignments Logo Design
Technology: Illustrator, Spark
Online Marketing Flyer
Technology: Illustrator, Spark
Linguistic Landscape: Branding & Marketing
w/in Physical and Virtual Spaces
Technology: Photoshop

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Module 4 product_design_brand_identity_marketing