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MODULE 1
Introduction to
Media and Information Literacy
Introduction to

Module Number in MIL 1 What-Is-Media.pptx

The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.
What is Media?

- is a form of advertising that uses
physically printed media, such as
magazines and newspapers, to
reach consumers, business
customers and prospects.
1. Print Media

- is used to telecast almost
everything around the world. It is
a very important device of the
telecommunication.
2. Television

- was invented in 1895. Till now it
is a very important media of
communication. We can listen to
it in cars or even in separate
radio sets.
3. Radio

- is probably the largest method
of communication right now and
it saves and also wastes a lot of
our time according to how we
use it.
4. Internet

-any form of mass
communication available before
the advent of digital media. This
include all kinds of written or print
media.
1. Traditional Media

- pertains to electronic media that
uses electricity and technology to
deliver the message or
information.
- the messages are broken down
into waves which are then
transmitted on a board range via
sound waves or waves.
a. Broadcast Media

- pertains to the movies that
carry audiovisual messages and
are usually projected onto a
huge screen in theaters or
movies house.
b. Film / Cinema

L'Arroseur Arros�� - 1895
(The Waterer Watered and The Sprinkler Sprinkled)
by Louis Lumi��re

- the new media developed
when the use of computer
technology became ordinary
and common in most parts of
the world.
2. New Media

- refers to Internet �C maintained
computer programs that could be
installed in personal computers or
portable devices, the sole purpose
of which is to connect with other
people using the same platform.
3. Social Media

- is a process that involves
transmission of messages,
performance of rituals, competing
over attention and reception of
messages as dictated by context
and culture.
Communication

1. Verbal Communication
- refers to the form of
communication in which message is
transmitted verbally; communication
is done by word of mouth and a
piece of writing.
Types of communication based on the
communication channels used are:

- the ability to talk with others to
give and exchange information
and ideas such as ask questions,
give directions, coordinate work
tasks, explain and persuade.
a. Oral Communication

- refers to the process of
conveying a message through
the written symbols.
b. Written Communication

- is the sending or receiving of
wordless messages
2. Non �C Verbal Communication

Communication
Communication
Process
Process
The
The

S M C R
Communication Skills
Attitudes
Knowledge
Social System
Culture
Content
Element
Treatment
Structure
Code
Seeing
Hearing
Touching
Smelling
Tasting
Communication Skills
Attitudes
Knowledge
Social System
Culture
The Shannon and Weaver Linear
Communication Model, 1949
The Shannon and Weaver Linear
Communication Model, 1949

Osgood �C Schramm Model of
Communication, 1954
Osgood �C Schramm Model of
Communication, 1954

-the ability to identify,
understand, interpret, create,
communicate and compute,
using printed and written
materials associated with varying
contexts.
Literacy

-the ability to access, analyze,
evaluate, and create media in a
variety of forms. It aims to empower
citizens by providing them with the
competencies (knowledge and
skills) necessary to engage with
traditional media and new
technologies.
Media Literacy

- the ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
Information Literacy

-
- the ability to use digital
technology, communication
tools or networks to locate,
evaluate, use and create
information.
Technology Literacy

- The essential skills and
competencies that allow individuals
to engage with media and other
information providers effectively, as
well as develop critical thinking and
life-long learning skills to socialize
and become active citizens.
Media and Information Literacy

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Module Number in MIL 1 What-Is-Media.pptx

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