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- 2. Lesson 1 The Role of Media in the Communication Process
- 3. OBJECTIVES FOR THIS LESSON In this lesson you will: 1. Recognize the different components in the communication process; 2. Understand how these elements connect and influence each other; and 3. Describe how communication is influenced by media and information (MIL11/12IMIL-IIIa-1)
- 4. Breaking Down Miscommunication: Try to recall a major miscommunication or misunderstanding that you were involved In and its consequences. Describe such situation. What do you think is miscommunication. Explain your answer.
- 5. COMMUNICATION Comes from the Latin word communicare, which means to share or make common. (Weekley, 1967) The process of understanding and sharing meaning (Pearson & Nelson, 2000) Communication is a complex process. The course through which information is sent, passed, or spread.
- 6. COMPONENTS OF COMMUNICATION 1. SOURCES 2. MESSAGE 3. CHANNEL 4. RECEIVER 5. FEEDBACK 6. ENVIRONMENT 7. CONTEXT 8. INTERFERENCE
- 7. COMPONENTS OF COMMUNICATION 1. SOURCE a person, group, or entity that forms, creates, sends, or forwards a message or information.
- 8. COMPONENTS OF COMMUNICATION 2. MESSAGE the stimulus or meaning produced by the source for the receiver or audience (Mclean, 2005)
- 9. COMPONENTS OF COMMUNICATION 3. CHANNEL the tool or manner in which the messages will be carried through from the source to the receiver.
- 10. COMPONENTS OF COMMUNICATION 4. Receiver receives the message from the source, analyzing and interpreting the message I ways both intended and unintended by the source (Mclean, 2005)
- 11. COMPONENTS OF COMMUNICATION 5. Feedback the message or response of the receiver which is sent back to the source.
- 12. COMPONENTS OF COMMUNICATION 6. Environment the atmosphere, physical and psychological, where you send and receive messages (Mclean, 2005).
- 13. COMPONENTS OF COMMUNICATION 7. Context the communication and interaction involves the setting, scene, and expectations of the individuals involved (Mclean, 2005)
- 14. COMPONENTS OF COMMUNICATION 8. Interference anything that blocks or changes the sources intended meaning of the message (Mclean, 2005)
- 15. COMPONENTS OF COMMUNICATION Example of communication with all the components
- 16. THE COMMUNICATION PROCESS THROUGH. . . Models of Communication
- 17. MODELS OF COMMUNICATIONS 1. Harold Lasswells Communication Model -shows ONE WAY transmission of information. -illustrates how communication starts from a sender who transmits their message through a channel to an intended receiver, consequently with a corresponding effect. -CHANNEL may come for spoken medium of or through digital or technological instruments like phones, computers, and the like. WHO SAYS SEND ER What MESSA GE To whom RECEIV ER Through what medium CHANN EL With what result EFFEC T
- 18. MODELS OF COMMUNICATIONS 2. SHANNON AND WEAVERS COMMUNICATION MODEL - A model version by CLAUDE SHANNON and WARREN WEAVER - Takes into account the concept of NOISE. - noise refers to anything that may interfer-stop or alter- the message being carried.
- 19. MODELS OF COMMUNICATIONS 3. DAVID BERLOS SMCR COMMUNICATION MODEL - Focusses on CONTEXT, ENVIRONMENT, AND OTHER FACTORS SURROUNDING THE PARTICIPANTS involved in the communication process - * Communication skills, such as reading, writing, speaking, listening, and watching. - *Knowledge about a subject of topic - *Attitudes toward the topic and the audience - *Social and cultural aspects that influence the content of the message and the manner by which it is sent. SOURCE RECEIVER CHANNEL MESSAGE Communicat ion skills Attitudes Knowledge Social System Culture Content Elements Treatment Structure Code Hearing Seeing Touching Smelling Tasting Communicat ion skills Attitudes Knowledge Social System Culture
- 20. CHECKING OF UNDERSTANDING 1. Why is communication a process? 2. What are the important elements of communication? 3. How can we achieve an effective communication with other people?
- 21. FORMS OF COMMUNICATION 1.Intrapersonal Communication 2.Interpersonal Communication 3.Group Communication 4.Public Communication 5.Mass Communication
- 22. FORMS OF COMMUNICATION 1. Intrapersonal Communication - A form of communication within oneself using internal vocalization or reflective thinking (Communication in the real world, 2010) - We use it everytime we contemplate on what decisions to make, or even make observations or formulate opinions about things around us which we keep to ourselves.
- 23. FORMS OF COMMUNICATION 2. Interpersonal Communication -a form of communication between two people who may or may not have a direct relationship with each other but are mutually and actively part of the communication process. -can be planned or unplanned -since it is interactive, it is usually influence by social expectations.
- 24. FORMS OF COMMUNICATION 3. Group Communications it is a type of communication between three or more people interacting to achieve a specific objective or a certain goal. this form of communication often happens during team-based tasks mostly done in school works or organizational endeavors.
- 25. FORMS OF COMMUNICATION 4. Public Communication this is a sender-focused form od communication in which one person is typically responsible for conveying information to an audience. This form is usually seen during campaigns, speeches, or other public speaking events. Among the other forms of communication discussed, this is the most formal, intentional, and goal-oriented type.
- 26. FORMS OF COMMUNICATION 5. Mass Communication - Public communication becomes Mass communication when transmitted to many people through print or electronic media. -In the past, print media such as newspapers and magazines and broadcast like TV and radio have been the most used for mass communication. -However, in the advent of technology, mass communication has slowly and strategically shifted its medium to the internet world through website and social media.
- 27. THE ROLE OF MEDIA AND INFORMATION IN COMMUNICATION
- 28. FACT or BLUFF? *Communication is an inescapable part of our daily lives. Communication leads us to immerse on different kinds of media. Media and Information= COMMUNICATION
- 29. DIFFERENT DEFINITIONS OF MEDIA Oxford Learners Dictionary- The main ways that large numbers of people receive information and entertainment that is television, radio, newspapers, and the internet. UNESCO Media and Information Literacy- refers to the combination of physical objects used to communicate or mass communication through physical objects such as radio, television, computers, or film etc. Source of information in which contents are provided through an editorial process determined by journalistic values, and therefore editorial accountability can be attributed to a organization or a legal person.
- 30. DIFFERENT DEFINITIONS OF MEDIA David Buckingham, 2003- Something we use when we want to communicate with people indirectly, rather that in person or by face- to-face contact. Provide CHANNELS through which representations and images of the world can be communicated indirectly. PRESIDENTIAL DECREE NO. 1019 (1976)- Refers to the print medium of communication, which includes all newspapers, periodicals, magazines, journals, and publications and all advertising therein, and billboards, neo signs, and the like and the broadcast medium of communication, which includes radio and television broadcasting in all their aspects and other cinematography or radio promotions and advertising.
- 31. ROLE OF MEDIA AND INFORMATION IN COMMUNICATION 1 It makes the world a smaller place through DIGITAL MEDIA, a person can connect to any person in the world at any given time. Social media platforms brings people from different locations, backgrounds, cultures, and races together.
- 32. ROLE OF MEDIA AND INFORMATION IN COMMUNICATION 2. It makes communication convenient in the past we use telegrams and snail mails to communicate. These modes of transfer compel people to wait for days, weeks, months, and even years before their intended receivers obtain their message. Now, people communicate through the existence of the email and various messaging sites and apps.
- 33. ROLE OF MEDIA AND INFORMATION IN COMMUNICATION 3. It shapes Public Opinions In his book Setting the Agenda, Maxwell McCombs explained that mass media shapes public opinion through its wide reach, not to mention the perceived credibility of the media, they can sway the opinion of their audience according to the message they convey.