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This document discusses differences between mobile game markets in Japan and Europe. Japan has a healthier market characterized by high (90%) revenue shares for content providers, direct consumer relationships without carrier portals, consistent handset support, and less emphasis on brands. Europe has an unwell market with low (30%) revenue shares, carrier portals that isolate consumers, fragmented handsets, and reliance on big brands. The document argues Europe needs a more pro-content provider model, direct consumer connections, open hosting platforms, and tighter handset management to foster innovation as seen in Japan with location-aware games, 3D games, and broader, less brand-focused services.