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Computers in
Human Behavior
-Motivational factors of
information exchange in
Social Information Spaces
/讌
x 2015 Spring
Computers in Human Behavior
Computers in Human Behavior
5-Year SCI Impact Factor: 3.047 (2013)
Computers in Human Behavior
覈
1 Correlates of Facebook usage patterns: The relationship between passive Facebook use, social anxiety symptoms, and brooding
2 An exploration of the relationship between Internet self-efficacy and sources of Internet self-efficacy among Taiwanese university students
3 Visualisation of student learning model in serious games
4 Personality and location-based social networks
5 Learning and navigating in hypertext: Navigational support by hierarchical menu or tag cloud?
6 The effect of multitasking on time perception, enjoyment, and ad evaluation
7
Modeling habitual and addictive smartphone behavior: The role of smartphone usage types, emotional intelligence, social stress, self-regulation, age,
and gender
8 Online social networks for health behaviour change: Designing to increase socialization
9 Photo-messaging: Adopter attributes, technology factors and use motives
10 Browse to search, visualize to explore: Who needs an alternative information retrieving model?
11 Text-based communication influences self-esteem more than face-to-face or cellphone communication
12 The post-purchase communication strategies for supporting online impulse buying
13 Social media and online health services: A health empowerment perspective to online health information
14 TV no longer commands our full attention: Effects of second-screen viewing and task relevance on cognitive load and learning from news
15 Reducing the influence of framing on internet consumers decisions: The role of elaboration
16
Informational social support and online health information seeking: Examining the association between factors contributing to healthy eating
behavior
17 Out of sight is not out of mind: The impact of restricting wireless mobile device use on anxiety levels among low, moderate and high users
18 Understanding the motivation to use web portals
19 Motivational factors of information exchange in social information spaces
20 Audience design in Twitter: Retweeting behavior between informational value and followers interests
襴 蟯 貉危  覿
瑚 覦, , 語, 炎鴬,  誤磯 豸°伎 貉危  襴 螻
Computers in
Human Behavior
Journal
SNS螻 炎鴬, 襴
e-learning  螻
 Facebook 螻  覿 讀
 Facebook/Twitter 蠍螻 炎鴬螳 蟯蟯螻 覿
 LBS SNS 炎鴬
 SNS 
覲 豢蟲 蠍  覲 豢豢 覈碁
 語一 襴語    蠍 覿
  誤覃伎 覲 谿剰鍵 
  覲 螻糾 覲 蟲 蠍 
 襴伎 蟆  企  覦 覈碁
 豌  企  蟆 覈碁
 企れ  螻朱ゼ 企 企   讀讌 
語 覦  語雑 ろ襴一   語 覿
 企 蟆曙 螻殊 る蟆伎  覃覈
(螻豸糾規譟vs. 企殊磯)
30
40
20
5
Computers in
Human Behavior
Journal
SNS螻 炎鴬, 襴
e-learning  螻
 Facebook 螻  覿 讀
螳-貊豸  螳
覲 豢蟲 蠍   覲 螻糾 覲 蟲 蠍 
覲 蟲 蠍一  譯手, 螳蟯 豸′(,  郁規)
 豌  企  蟆 覈碁
豌 旧 蟯 覲 ,  糾 覿
語 覦  企 蟆曙 螻殊 る蟆伎  覃覈
(螻豸糾規譟vs. 企殊磯)
  危碁,  螳 豸′螳 煙 糾豌襴 覿
煙 郁規覲企る
 郁規
郁規覦覯 譴
襴, 伎 覓語襯 る覃伎
 郁規, 糾朱 蠏狩
煙 郁規覲企る
 郁規
郁規覦覯 譴
Computers in
Human Behavior
Journal
SNS螻 炎鴬, 襴
e-learning  螻
 Facebook 螻  覿 讀
螳-貊豸  螳
覲 豢蟲 蠍   覲 螻糾 覲 蟲 蠍 
覲 蟲 蠍一  譯手, 螳蟯 豸′(,  郁規)
 豌  企  蟆 覈碁
豌 旧 蟯 覲 ,  糾 覿
語 覦  企 蟆曙 螻殊 る蟆伎  覃覈
(螻豸糾規譟vs. 企殊磯)
  危碁,  螳 豸′螳 煙 糾豌襴 覿
襴, 伎 覓語襯 る覃伎
 郁規, 糾朱 蠏狩
Motivational factors of information exchange
in Social Information Spaces (2014 January)
Christina Matschke a, Johannes Moskaliuk b,, Franziska Bokhorst a, Till Sch mmer c, Ulrike Cress a
a Knowledge Media Research Center, Knowledge Construction Lab, Schleichstrasse 4, 72076 Tuebingen, Germany
b Eberhard-Karls-University Tuebingen, Departement for Applied Cognitive Psychology and Media Psychology, Schleichstrasse 4,
72076 Tuebingen, Germany c FernUniversit t in Hagen, Cooperative Systems, Universit tsstrasse 1, 58084 Hagen, Germany
Computers in Human Behavior
Motivational factors of information exchange
in social information spaces
social information space
platform
覲企ゼ 所, 螻, 襦螻, 蠍 蠍磯 
譯手 蠍 豸′
螳蟯 蠍 豸′
譯手 蠍 豸′
螳蟯 蠍 豸′
Computers in Human Behavior
Computers in Human Behavior
殊  覲 蟲 谿語 れ 覲 蟲 蠍磯ゼ 襴螻, 譴企 碁
覲 蟲 蠍 語 覿襯 郁規  螳
<study>
2螳讌 れ 郁規: 蠍  譴 螳 譴 螳 覓伎語 覺
- Study 1:  れ 覲 蟲 蠍  譴 蠍 覿  讌 誤磯薫 郁規
- Study 2: 覲 蟲 谿語蟆  譯手, 螳蟯 蠍一 豌 蟯  郁規
<result>
伎 蠍 覿, 覈 , 貊豸 螻 讌, 谿 螻旧煙 谿語 覦 
螳螻 碁レ  蟲, 螳語 朱覦煙  覦螳 谿語  
Abstract
Computers in Human Behavior
1. Introduction
レ 牛 糾骸 讌 蟲豢  覲 蟲 譴 .
覲 蟲 豌企 覩瑚 讌襷, 覲 蟲 危 覦 讌 谿曙 豸°伎 譴.
殊 貉るる一 覲 蟲 伎朱 殊企 ク
轟 , , 貉るる一 覲 蟲 朱蠍  social information space  :
殊  覲 蟲 襯 覿蠍 , 覲 蟲 蠍 語  譯手/螳蟯 蠍 豸′
social information space
platform
覲企ゼ 所, 螻, 襦螻, 蠍 蠍磯 
譯手 蠍 豸′
螳蟯 蠍 豸′
譯手 蠍 豸′
螳蟯 蠍 豸′
Computers in Human Behavior
1. Introduction
蠍一ヾ 郁規 螻
殊 貉るる貅伎 伎 讌 蟲 蠍一  豌伎 蠏碁殊 螻牛讌 .
- ろ 伎 旧 譟郁唄  ろ 讌: 蠍壱  襷ル曙 覦讌 
-  讌 ろ 覲企, 郁    蠍 碁 瑚螻 . 蠍壱 覲旧″  襷蠍 覓.
- れ ろ, 谿瑚れ蟆 覲 蟲 襷ル曙 谿語 蟆 螳, 螳 豸°伎 曙 .
-> 企 覈 れ, れ襦 れ 覲 蟲 讌 蟯 蠍 覿  る 螻牛讌 覈詩
蠍一ヾ 郁規 
1. ろ 谿瑚れ蟆 覲 蟲  谿語朱 覓願 螻牛讌 
2. 蟯  蠍 覿  譴 螳 レ 覩語 蟆 覓伎語 覦
3. 譯手  襴 牛 讌 郁規, 襦蠏  覿 牛  郁規襯 牛 蠍 覿 語 る逢覃伎 危エ覺
Computers in Human Behavior
1. Introduction
RQ
1.  郁規 瑚 蠍 語 れ襦 覦朱 谿語襯 覿殊狩る 語朱   螳?
2. Social Information Space 覲 蟲 螳  レ 覩語 蠍 語 覓伎瑚?
3. Social Information Space れ 蠏碁れ れ 谿語 螻 蠏碁れ 谿語襯 企至 語螳?
覓誤 郁規 伎
蠍磯  34螳讌襯 4螳襦 企ろ磯: 蟆曙, 螳語, 語, 覓誤 
郁規 覦覯
蠏覈螳 螻, 覲願 讌譴讌 , 觜覿譟一 覲 蟲  Social Information Space
Study 1.   誤磯薫, 覓誤 郁規 碁 語朱 蟆郁骸 觜蟲
Study 2: 弰  蠍一 蟯 譯手 螳 豺
襦蠏 殊  蠍一  螳蟯 覿 讌
Computers in Human Behavior
2. An overview about motivational factors of information exchange
れ 覲 蟲 伎 れ 覲螳 譟伎
- 炎鴬 轟, 蠍  蟲,  煙  覲蠍  
- 企 覲れ 螻ろ , 豕 覲 蟲  豕 譟郁唄 襷  
- 覓語, 覲螳ロ 蠍 語 豐 襷豢伎 郁規 讌
- 蠍一ヾ 覓誤 郁規    36螳 碁れ 4螳讌 朱
Computers in Human Behavior
2.1 Environmental factors
Qunatity of Content/Quality of Content:
襦 螳 レ 蠍一 engage 譴 蠍
覦 
, , 覲伎, 殊企, 覈, 覯 蟠襴螳 覈
襴 蠍 覦 殊企蠍  蠍磯 
Time Requirements/Effort Requirements
-activity: 覲  覦 蟲   企伎  讌
-traffic: 焔殊  觜襯 旧 覦  讌
structure
 蟲譟壱讌 覈詩 覲企 谿語 蠍 
Externeal reinforcement
れ 郁規 豐 襷豢螻 讌 讌襷
碁 螳 蠍 轟 譯殊 (覲企るゼ 譯手碓  蟆)
給煙  螳讌 蟆
1. 覲 蟲 蠍 豢: 螳  覲企ゼ 曙讌  れ 
2. 覲 蟲 蠍 : 覈 狩 企手 螳
覲螳レ
れ 蠏 焔殊 襯   伎 
覩碁  襷
貉るる郁 螻 覓語  瑚
Computers in Human Behavior
2.2 Personal Factors
覲   螻 炎鴬 轟 , 覲螳ロ 螳語 轟煙 覲 蟲 レ 覩語宏
understand the information
 覲 螻糾 蠏 覲企ゼ 豢覿 螻 牛  伎狩
ex. 豐燕蟆 蠏殊 螻旧 る蠍
description difficulties
讌 る  企れ  蟆曙, 覲 蟲 企れ
ex. 語伎 覓語
internal motivation
譯殊  蟯 伎 覲 蟲 蠍郁 殊企
ex. 蟆 貉るる一 ロ 蟯 覲 蟲
self efficacy expectation
願 螻殊 覲 焔殊 襷  る 蠍壱リ
ex. 蠍 螳 200  ろ   る 蠍磯
Tool Competence
轟 蟲 轟  蟲 蟯 蟆渚 覓
ex. java 蟯 覲 螻旧 蟯 襦蠏碁  蟆渚
Computers in Human Behavior
2.3 Interpersonal factors
direct contact
覲 蟲 蠍  
ex. 覲  螻殊 豌願 蠍瑚 覲旧″ 蟆曙
interpersonal trust
覲 蟲 企伎  瑚 襤
ex. 譴螻 覲 蟲
fear of exploitation
覲企ゼ 蟲 螻殊 谿豬  れ
ex. 譴螻 蠍一  れ
reciprocity expectation
覲 蟲 牛 win-win 蠍磯
ex. ,  
fear of the loss of knowledge advantage
覲伎 伎旧 詞  る れ
privilege in information
覲願 譯朱 麹
ex. 譯殊
fear of losing face
豌企伎 蟲蠍  る れ
gain of prestige
覈煙 詞  
ex.  一
Computers in Human Behavior
2.4 Socio-cultural factors
group identification
knowlege perceived as organizational good
願 蠏碁9 伎る 螳螻
覲願 蠏碁9 り 語 蟆
knowlege awareness
覦  覲願 覓伎語 
guidelines for contributions
覲企ゼ 燕 螳企殊
ex.  襷豢一 燕 
organizational culture to exchange info
覲企ゼ 蟲 譟一 覓誤
expectation of others cooperativeness
collective efficacy expectation
るジ  レ  蠍磯
instrumentality for organizational goals
覲願 弰 譟一 覈 る 螳
Computers in Human Behavior
3. Two empirical studies investigating motivational factors of participation
Study 1
- EKD覃る 16覈  蟲譟壱 誤磯薫
- Social Information Space螳 一広蠍 伎, 
曙蟇磯Μ 焔, ク讌蠍, 蠍, 襦蠍 覦 蠍蠍一
螳  蠍 語  誤磯薫襯 讌
- 誤磯薫 襷 瑚 蠍一覦 語 豺伎危
Study2
- 豌覯讌 ろ磯 危 9螳 讌  
- Social Information Space 一広 危, 2000覈 伎 
 覲企ゼ  豢覿 螳 讌  
- EKD覃る 128覈 朱 蠍 語 譯手 豌, 螳蟯
豌 殊語朱 ろ

- Evangelische Kirche in
Deutschland 覃る (EKD,
Protestant Church in Germany)
- EKD 蠏覈螳 螻, 覲願 讌譴
讌  觜覿蠍郁規
- ろ 覃る螳 25襷覈 staff members
100襷覈 覺 覲伎
- 企れ 譯殊 蟯 religious
teachings, social work
Computers in Human Behavior
3.1.1 Study 1 _ Method
EKD 覃る 譴 2蠏碁9
1) Focus group 1: ろ 覃る
2) Focus group 2: EKD 一
Group1 6覈 ろ朱 蟲( 1,  5, 30~40:1覈, 50~60: 5覈)
Group2 10覈 一朱 蟲( 4,  6, 25~35:10覈)
殊企 伎螳 譴蠍 覓語, 企ゼ 誤 磯蠏碁狩 一危 讌讌 
Social Information Spaces
2.0 誤磯 伎企手 螳. EKD覃る 螳, 螳 螳 覓瑚 讌 螻旧   .
誤磯薫 れ   .
曙蟇磯Μ 焔, 蠍 蠍, 蠍 焔煙   蠍 覦 語  蟲譟壱 誤磯薫 讌
誤磯薫 伎 Table 1 豺危螻襴襯 蠍一朱 覿襯.
Computers in Human Behavior
3.1.2 Study 1 _ Results and discussion
Environmental factors
1. 貊豸 
2. 
3. 螳
Personal factors
1. 伎 蟯
2. 蠍 リ
3. 蟲 
Interpersonal factors
1. 覲願螳豺
2. 覈
3. 豌企
Socio-cultural factors
1. 語  蠍磯
3. 讌 語
蠍壱 - るジ  朱覦
- 讌蠍企 炎
- 谿 螻旧
瑚讌   誤螻
蠏  瑚 3螳讌 蠍  伎 Study 2 讌
Computers in Human Behavior
3.2.1 Study 2 _ Method
EKD Social Information Space 焔  128覈 ( 43,  83, 蠏 41~50)
ろ 66覈, 一 譴 讌 60覈, 2覈 譴蠍
殊 ろ 讌
- 譯手 豸′: 蠍 襴蠍, , 襦蠍, 貊覃 蠍磯  伎 7 豌 (1=, 7=襷危)
(M=2.09, SD=1.47)
- 螳蟯 豸′: 襦蠏  蠍磯朱  螻旧 , レ ″磯,  ″磯
- 螻旧 (M=2.09, SD=1.47)
- レ (M=1.29, SD=13.46) : 覲 蠍, 襦蠍, 貊覃 蠍郁鍵
-  (M=8.5, SD=24.6): 襦蠏語  蠍磯朱 覓企
Computers in Human Behavior
3.2.1 Study 2 _ Results and discussion
EKD
譯手 谿語 蠍一 螳蟯 谿語 蠍(螻旧, レ )螳 蟯 覿
譯手 谿語 蠍郁 レ  蠍一 蟯煙  蟆朱 
伎, 譯手 谿語 蠍郁   蠍磯  蟆
Computers in Human Behavior
3.2.1 Study 2 _ Results and discussion
3螳讌 襦 (るジ  朱覦, 讌蠍/炎, 谿 螻旧)
谿 螻旧 谿語 蟯煙 蟆  覦覃,
るジ  企 朱覦煙 譴 蟆語  れ 谿語 覲襦 蟯  蟆朱 .
 伎 讌蠍企 炎 study2 譯殊 蠍 語朱 讌 覈詩
蟆磯
- 覲 蟲 蠍 語, 螳語 覲 蟲 讌襷 レ  讌 
- 谿語 蠍 語 譯手 豸′, 螳蟯 豸′ 覦 磯 るゴ蟆 
- 譯手 谿語 蠍一 レ 谿語 蠍一 るジ 蟆朱 
- 企 蟆郁骸 覿蟲螻, 企蟆 るジ 伎  蟆 譯手 蠍 豸′, 螳蟯 蠍 豸′ 譟壱伎
覿 煙  蟆
Computers in Human Behavior
4. Conclusion
4.1 1. 瑚 34螳讌 蠍 語 れ  覦朱 谿語襯 覿殊狩  螳?
覓誤郁規 譟一 34螳讌 覲 蟲 蠍 語 觜讌 蟆   .
Social Information Space弰  , 襷ル曙 るゼ  螻,  蟲一 磯 殊.
覲 郁規 螻 覲伎蠍 , れ  讌,  煙 蠍 語  郁規螳 .
讌蠍蟾讌 郁規 蠍郁   ろ 谿語譟一姶 讌 蠍 覓語, 企れ 蠍 覦  語
 郁規 .
Computers in Human Behavior
4. Conclusion
4.1 2. Social Information Space 覲 蟲 螳  レ 覩語 蠍 語 覓伎瑚?
覲 蟲 蠍 覦 
伎 蠍 覦 (伎 蟯 )
覲伎 讌螻  譬 蟆曙
覲 蟲 蠍  
覲 蟲 谿語 觜  蟆曙(螳螻 觜)
覲 蟲 企伎 弰 り 
 襴貅伎朱    蟆
Computers in Human Behavior
4. Conclusion
4.1 3. Social Information Space れ 蠏碁れ れ 谿語 螻 蠏碁れ 谿語襯 企至 語螳?
3覯讌 郁規覓語 覦覯襦 蟆伎.
伎朱 覯伎 蠍謂 蟯 伎襯 譯手 豺/螳蟯 豺 蟆 覩瑚  蟆瑚 覓語
れ れ襦  螳 蟆覲企   企手 襷 蟆渚レ .
譯手 谿語 7 れ 螳,  伎 レ 覩語海 蟆.
危 郁規 伎 譯手/螳蟯 豺 蠍一 伎  覈 蠍一  蟆.
Computers in Human Behavior
-
ろ谿瑚  覓語 :
Study1 EKD 一伎螻, Study2 れ  伎.
Study1 覲願  螳襷  蟆伎蠍一,  伎 覲 蟲 蠍磯 るゼ  .
煙+ 覦覯 牛 暑 覲 覲伎 覓語:
Study1 煙+ Study 2  覦 蠍 朱
Study2 襦蠏碁一危 覿 暑 襷ル 覲企ゼ 蠍  誤磯薫襯 れ讌 覈詩 蟆 
ろ 覦覯襦 蟲豌伎 覲:
一危 讌 蠍郁, ろ谿瑚 讌 蠏手碓 焔, 蠏碁9 覿襯 蠍一 煙 覈讌 覈詩
Computers in Human Behavior
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Motivational factors of information exchange

  • 1. Computers in Human Behavior -Motivational factors of information exchange in Social Information Spaces /讌 x 2015 Spring
  • 2. Computers in Human Behavior Computers in Human Behavior 5-Year SCI Impact Factor: 3.047 (2013)
  • 3. Computers in Human Behavior 覈 1 Correlates of Facebook usage patterns: The relationship between passive Facebook use, social anxiety symptoms, and brooding 2 An exploration of the relationship between Internet self-efficacy and sources of Internet self-efficacy among Taiwanese university students 3 Visualisation of student learning model in serious games 4 Personality and location-based social networks 5 Learning and navigating in hypertext: Navigational support by hierarchical menu or tag cloud? 6 The effect of multitasking on time perception, enjoyment, and ad evaluation 7 Modeling habitual and addictive smartphone behavior: The role of smartphone usage types, emotional intelligence, social stress, self-regulation, age, and gender 8 Online social networks for health behaviour change: Designing to increase socialization 9 Photo-messaging: Adopter attributes, technology factors and use motives 10 Browse to search, visualize to explore: Who needs an alternative information retrieving model? 11 Text-based communication influences self-esteem more than face-to-face or cellphone communication 12 The post-purchase communication strategies for supporting online impulse buying 13 Social media and online health services: A health empowerment perspective to online health information 14 TV no longer commands our full attention: Effects of second-screen viewing and task relevance on cognitive load and learning from news 15 Reducing the influence of framing on internet consumers decisions: The role of elaboration 16 Informational social support and online health information seeking: Examining the association between factors contributing to healthy eating behavior 17 Out of sight is not out of mind: The impact of restricting wireless mobile device use on anxiety levels among low, moderate and high users 18 Understanding the motivation to use web portals 19 Motivational factors of information exchange in social information spaces 20 Audience design in Twitter: Retweeting behavior between informational value and followers interests
  • 4. 襴 蟯 貉危 覿 瑚 覦, , 語, 炎鴬, 誤磯 豸°伎 貉危 襴 螻 Computers in Human Behavior Journal SNS螻 炎鴬, 襴 e-learning 螻 Facebook 螻 覿 讀 Facebook/Twitter 蠍螻 炎鴬螳 蟯蟯螻 覿 LBS SNS 炎鴬 SNS 覲 豢蟲 蠍 覲 豢豢 覈碁 語一 襴語 蠍 覿 誤覃伎 覲 谿剰鍵 覲 螻糾 覲 蟲 蠍 襴伎 蟆 企 覦 覈碁 豌 企 蟆 覈碁 企れ 螻朱ゼ 企 企 讀讌 語 覦 語雑 ろ襴一 語 覿 企 蟆曙 螻殊 る蟆伎 覃覈 (螻豸糾規譟vs. 企殊磯) 30 40 20 5
  • 5. Computers in Human Behavior Journal SNS螻 炎鴬, 襴 e-learning 螻 Facebook 螻 覿 讀 螳-貊豸 螳 覲 豢蟲 蠍 覲 螻糾 覲 蟲 蠍 覲 蟲 蠍一 譯手, 螳蟯 豸′(, 郁規) 豌 企 蟆 覈碁 豌 旧 蟯 覲 , 糾 覿 語 覦 企 蟆曙 螻殊 る蟆伎 覃覈 (螻豸糾規譟vs. 企殊磯) 危碁, 螳 豸′螳 煙 糾豌襴 覿 煙 郁規覲企る 郁規 郁規覦覯 譴 襴, 伎 覓語襯 る覃伎 郁規, 糾朱 蠏狩
  • 6. 煙 郁規覲企る 郁規 郁規覦覯 譴 Computers in Human Behavior Journal SNS螻 炎鴬, 襴 e-learning 螻 Facebook 螻 覿 讀 螳-貊豸 螳 覲 豢蟲 蠍 覲 螻糾 覲 蟲 蠍 覲 蟲 蠍一 譯手, 螳蟯 豸′(, 郁規) 豌 企 蟆 覈碁 豌 旧 蟯 覲 , 糾 覿 語 覦 企 蟆曙 螻殊 る蟆伎 覃覈 (螻豸糾規譟vs. 企殊磯) 危碁, 螳 豸′螳 煙 糾豌襴 覿 襴, 伎 覓語襯 る覃伎 郁規, 糾朱 蠏狩
  • 7. Motivational factors of information exchange in Social Information Spaces (2014 January) Christina Matschke a, Johannes Moskaliuk b,, Franziska Bokhorst a, Till Sch mmer c, Ulrike Cress a a Knowledge Media Research Center, Knowledge Construction Lab, Schleichstrasse 4, 72076 Tuebingen, Germany b Eberhard-Karls-University Tuebingen, Departement for Applied Cognitive Psychology and Media Psychology, Schleichstrasse 4, 72076 Tuebingen, Germany c FernUniversit t in Hagen, Cooperative Systems, Universit tsstrasse 1, 58084 Hagen, Germany Computers in Human Behavior
  • 8. Motivational factors of information exchange in social information spaces social information space platform 覲企ゼ 所, 螻, 襦螻, 蠍 蠍磯 譯手 蠍 豸′ 螳蟯 蠍 豸′ 譯手 蠍 豸′ 螳蟯 蠍 豸′ Computers in Human Behavior
  • 9. Computers in Human Behavior 殊 覲 蟲 谿語 れ 覲 蟲 蠍磯ゼ 襴螻, 譴企 碁 覲 蟲 蠍 語 覿襯 郁規 螳 <study> 2螳讌 れ 郁規: 蠍 譴 螳 譴 螳 覓伎語 覺 - Study 1: れ 覲 蟲 蠍 譴 蠍 覿 讌 誤磯薫 郁規 - Study 2: 覲 蟲 谿語蟆 譯手, 螳蟯 蠍一 豌 蟯 郁規 <result> 伎 蠍 覿, 覈 , 貊豸 螻 讌, 谿 螻旧煙 谿語 覦 螳螻 碁レ 蟲, 螳語 朱覦煙 覦螳 谿語 Abstract
  • 10. Computers in Human Behavior 1. Introduction レ 牛 糾骸 讌 蟲豢 覲 蟲 譴 . 覲 蟲 豌企 覩瑚 讌襷, 覲 蟲 危 覦 讌 谿曙 豸°伎 譴. 殊 貉るる一 覲 蟲 伎朱 殊企 ク 轟 , , 貉るる一 覲 蟲 朱蠍 social information space : 殊 覲 蟲 襯 覿蠍 , 覲 蟲 蠍 語 譯手/螳蟯 蠍 豸′ social information space platform 覲企ゼ 所, 螻, 襦螻, 蠍 蠍磯 譯手 蠍 豸′ 螳蟯 蠍 豸′ 譯手 蠍 豸′ 螳蟯 蠍 豸′
  • 11. Computers in Human Behavior 1. Introduction 蠍一ヾ 郁規 螻 殊 貉るる貅伎 伎 讌 蟲 蠍一 豌伎 蠏碁殊 螻牛讌 . - ろ 伎 旧 譟郁唄 ろ 讌: 蠍壱 襷ル曙 覦讌 - 讌 ろ 覲企, 郁 蠍 碁 瑚螻 . 蠍壱 覲旧″ 襷蠍 覓. - れ ろ, 谿瑚れ蟆 覲 蟲 襷ル曙 谿語 蟆 螳, 螳 豸°伎 曙 . -> 企 覈 れ, れ襦 れ 覲 蟲 讌 蟯 蠍 覿 る 螻牛讌 覈詩 蠍一ヾ 郁規 1. ろ 谿瑚れ蟆 覲 蟲 谿語朱 覓願 螻牛讌 2. 蟯 蠍 覿 譴 螳 レ 覩語 蟆 覓伎語 覦 3. 譯手 襴 牛 讌 郁規, 襦蠏 覿 牛 郁規襯 牛 蠍 覿 語 る逢覃伎 危エ覺
  • 12. Computers in Human Behavior 1. Introduction RQ 1. 郁規 瑚 蠍 語 れ襦 覦朱 谿語襯 覿殊狩る 語朱 螳? 2. Social Information Space 覲 蟲 螳 レ 覩語 蠍 語 覓伎瑚? 3. Social Information Space れ 蠏碁れ れ 谿語 螻 蠏碁れ 谿語襯 企至 語螳? 覓誤 郁規 伎 蠍磯 34螳讌襯 4螳襦 企ろ磯: 蟆曙, 螳語, 語, 覓誤 郁規 覦覯 蠏覈螳 螻, 覲願 讌譴讌 , 觜覿譟一 覲 蟲 Social Information Space Study 1. 誤磯薫, 覓誤 郁規 碁 語朱 蟆郁骸 觜蟲 Study 2: 弰 蠍一 蟯 譯手 螳 豺 襦蠏 殊 蠍一 螳蟯 覿 讌
  • 13. Computers in Human Behavior 2. An overview about motivational factors of information exchange れ 覲 蟲 伎 れ 覲螳 譟伎 - 炎鴬 轟, 蠍 蟲, 煙 覲蠍 - 企 覲れ 螻ろ , 豕 覲 蟲 豕 譟郁唄 襷 - 覓語, 覲螳ロ 蠍 語 豐 襷豢伎 郁規 讌 - 蠍一ヾ 覓誤 郁規 36螳 碁れ 4螳讌 朱
  • 14. Computers in Human Behavior 2.1 Environmental factors Qunatity of Content/Quality of Content: 襦 螳 レ 蠍一 engage 譴 蠍 覦 , , 覲伎, 殊企, 覈, 覯 蟠襴螳 覈 襴 蠍 覦 殊企蠍 蠍磯 Time Requirements/Effort Requirements -activity: 覲 覦 蟲 企伎 讌 -traffic: 焔殊 觜襯 旧 覦 讌 structure 蟲譟壱讌 覈詩 覲企 谿語 蠍 Externeal reinforcement れ 郁規 豐 襷豢螻 讌 讌襷 碁 螳 蠍 轟 譯殊 (覲企るゼ 譯手碓 蟆) 給煙 螳讌 蟆 1. 覲 蟲 蠍 豢: 螳 覲企ゼ 曙讌 れ 2. 覲 蟲 蠍 : 覈 狩 企手 螳 覲螳レ れ 蠏 焔殊 襯 伎 覩碁 襷 貉るる郁 螻 覓語 瑚
  • 15. Computers in Human Behavior 2.2 Personal Factors 覲 螻 炎鴬 轟 , 覲螳ロ 螳語 轟煙 覲 蟲 レ 覩語宏 understand the information 覲 螻糾 蠏 覲企ゼ 豢覿 螻 牛 伎狩 ex. 豐燕蟆 蠏殊 螻旧 る蠍 description difficulties 讌 る 企れ 蟆曙, 覲 蟲 企れ ex. 語伎 覓語 internal motivation 譯殊 蟯 伎 覲 蟲 蠍郁 殊企 ex. 蟆 貉るる一 ロ 蟯 覲 蟲 self efficacy expectation 願 螻殊 覲 焔殊 襷 る 蠍壱リ ex. 蠍 螳 200 ろ る 蠍磯 Tool Competence 轟 蟲 轟 蟲 蟯 蟆渚 覓 ex. java 蟯 覲 螻旧 蟯 襦蠏碁 蟆渚
  • 16. Computers in Human Behavior 2.3 Interpersonal factors direct contact 覲 蟲 蠍 ex. 覲 螻殊 豌願 蠍瑚 覲旧″ 蟆曙 interpersonal trust 覲 蟲 企伎 瑚 襤 ex. 譴螻 覲 蟲 fear of exploitation 覲企ゼ 蟲 螻殊 谿豬 れ ex. 譴螻 蠍一 れ reciprocity expectation 覲 蟲 牛 win-win 蠍磯 ex. , fear of the loss of knowledge advantage 覲伎 伎旧 詞 る れ privilege in information 覲願 譯朱 麹 ex. 譯殊 fear of losing face 豌企伎 蟲蠍 る れ gain of prestige 覈煙 詞 ex. 一
  • 17. Computers in Human Behavior 2.4 Socio-cultural factors group identification knowlege perceived as organizational good 願 蠏碁9 伎る 螳螻 覲願 蠏碁9 り 語 蟆 knowlege awareness 覦 覲願 覓伎語 guidelines for contributions 覲企ゼ 燕 螳企殊 ex. 襷豢一 燕 organizational culture to exchange info 覲企ゼ 蟲 譟一 覓誤 expectation of others cooperativeness collective efficacy expectation るジ レ 蠍磯 instrumentality for organizational goals 覲願 弰 譟一 覈 る 螳
  • 18. Computers in Human Behavior 3. Two empirical studies investigating motivational factors of participation Study 1 - EKD覃る 16覈 蟲譟壱 誤磯薫 - Social Information Space螳 一広蠍 伎, 曙蟇磯Μ 焔, ク讌蠍, 蠍, 襦蠍 覦 蠍蠍一 螳 蠍 語 誤磯薫襯 讌 - 誤磯薫 襷 瑚 蠍一覦 語 豺伎危 Study2 - 豌覯讌 ろ磯 危 9螳 讌 - Social Information Space 一広 危, 2000覈 伎 覲企ゼ 豢覿 螳 讌 - EKD覃る 128覈 朱 蠍 語 譯手 豌, 螳蟯 豌 殊語朱 ろ - Evangelische Kirche in Deutschland 覃る (EKD, Protestant Church in Germany) - EKD 蠏覈螳 螻, 覲願 讌譴 讌 觜覿蠍郁規 - ろ 覃る螳 25襷覈 staff members 100襷覈 覺 覲伎 - 企れ 譯殊 蟯 religious teachings, social work
  • 19. Computers in Human Behavior 3.1.1 Study 1 _ Method EKD 覃る 譴 2蠏碁9 1) Focus group 1: ろ 覃る 2) Focus group 2: EKD 一 Group1 6覈 ろ朱 蟲( 1, 5, 30~40:1覈, 50~60: 5覈) Group2 10覈 一朱 蟲( 4, 6, 25~35:10覈) 殊企 伎螳 譴蠍 覓語, 企ゼ 誤 磯蠏碁狩 一危 讌讌 Social Information Spaces 2.0 誤磯 伎企手 螳. EKD覃る 螳, 螳 螳 覓瑚 讌 螻旧 . 誤磯薫 れ . 曙蟇磯Μ 焔, 蠍 蠍, 蠍 焔煙 蠍 覦 語 蟲譟壱 誤磯薫 讌 誤磯薫 伎 Table 1 豺危螻襴襯 蠍一朱 覿襯.
  • 20. Computers in Human Behavior 3.1.2 Study 1 _ Results and discussion Environmental factors 1. 貊豸 2. 3. 螳 Personal factors 1. 伎 蟯 2. 蠍 リ 3. 蟲 Interpersonal factors 1. 覲願螳豺 2. 覈 3. 豌企 Socio-cultural factors 1. 語 蠍磯 3. 讌 語 蠍壱 - るジ 朱覦 - 讌蠍企 炎 - 谿 螻旧 瑚讌 誤螻 蠏 瑚 3螳讌 蠍 伎 Study 2 讌
  • 21. Computers in Human Behavior 3.2.1 Study 2 _ Method EKD Social Information Space 焔 128覈 ( 43, 83, 蠏 41~50) ろ 66覈, 一 譴 讌 60覈, 2覈 譴蠍 殊 ろ 讌 - 譯手 豸′: 蠍 襴蠍, , 襦蠍, 貊覃 蠍磯 伎 7 豌 (1=, 7=襷危) (M=2.09, SD=1.47) - 螳蟯 豸′: 襦蠏 蠍磯朱 螻旧 , レ ″磯, ″磯 - 螻旧 (M=2.09, SD=1.47) - レ (M=1.29, SD=13.46) : 覲 蠍, 襦蠍, 貊覃 蠍郁鍵 - (M=8.5, SD=24.6): 襦蠏語 蠍磯朱 覓企
  • 22. Computers in Human Behavior 3.2.1 Study 2 _ Results and discussion EKD 譯手 谿語 蠍一 螳蟯 谿語 蠍(螻旧, レ )螳 蟯 覿 譯手 谿語 蠍郁 レ 蠍一 蟯煙 蟆朱 伎, 譯手 谿語 蠍郁 蠍磯 蟆
  • 23. Computers in Human Behavior 3.2.1 Study 2 _ Results and discussion 3螳讌 襦 (るジ 朱覦, 讌蠍/炎, 谿 螻旧) 谿 螻旧 谿語 蟯煙 蟆 覦覃, るジ 企 朱覦煙 譴 蟆語 れ 谿語 覲襦 蟯 蟆朱 . 伎 讌蠍企 炎 study2 譯殊 蠍 語朱 讌 覈詩 蟆磯 - 覲 蟲 蠍 語, 螳語 覲 蟲 讌襷 レ 讌 - 谿語 蠍 語 譯手 豸′, 螳蟯 豸′ 覦 磯 るゴ蟆 - 譯手 谿語 蠍一 レ 谿語 蠍一 るジ 蟆朱 - 企 蟆郁骸 覿蟲螻, 企蟆 るジ 伎 蟆 譯手 蠍 豸′, 螳蟯 蠍 豸′ 譟壱伎 覿 煙 蟆
  • 24. Computers in Human Behavior 4. Conclusion 4.1 1. 瑚 34螳讌 蠍 語 れ 覦朱 谿語襯 覿殊狩 螳? 覓誤郁規 譟一 34螳讌 覲 蟲 蠍 語 觜讌 蟆 . Social Information Space弰 , 襷ル曙 るゼ 螻, 蟲一 磯 殊. 覲 郁規 螻 覲伎蠍 , れ 讌, 煙 蠍 語 郁規螳 . 讌蠍蟾讌 郁規 蠍郁 ろ 谿語譟一姶 讌 蠍 覓語, 企れ 蠍 覦 語 郁規 .
  • 25. Computers in Human Behavior 4. Conclusion 4.1 2. Social Information Space 覲 蟲 螳 レ 覩語 蠍 語 覓伎瑚? 覲 蟲 蠍 覦 伎 蠍 覦 (伎 蟯 ) 覲伎 讌螻 譬 蟆曙 覲 蟲 蠍 覲 蟲 谿語 觜 蟆曙(螳螻 觜) 覲 蟲 企伎 弰 り 襴貅伎朱 蟆
  • 26. Computers in Human Behavior 4. Conclusion 4.1 3. Social Information Space れ 蠏碁れ れ 谿語 螻 蠏碁れ 谿語襯 企至 語螳? 3覯讌 郁規覓語 覦覯襦 蟆伎. 伎朱 覯伎 蠍謂 蟯 伎襯 譯手 豺/螳蟯 豺 蟆 覩瑚 蟆瑚 覓語 れ れ襦 螳 蟆覲企 企手 襷 蟆渚レ . 譯手 谿語 7 れ 螳, 伎 レ 覩語海 蟆. 危 郁規 伎 譯手/螳蟯 豺 蠍一 伎 覈 蠍一 蟆.
  • 27. Computers in Human Behavior - ろ谿瑚 覓語 : Study1 EKD 一伎螻, Study2 れ 伎. Study1 覲願 螳襷 蟆伎蠍一, 伎 覲 蟲 蠍磯 るゼ . 煙+ 覦覯 牛 暑 覲 覲伎 覓語: Study1 煙+ Study 2 覦 蠍 朱 Study2 襦蠏碁一危 覿 暑 襷ル 覲企ゼ 蠍 誤磯薫襯 れ讌 覈詩 蟆 ろ 覦覯襦 蟲豌伎 覲: 一危 讌 蠍郁, ろ谿瑚 讌 蠏手碓 焔, 蠏碁9 覿襯 蠍一 煙 覈讌 覈詩
  • 28. Computers in Human Behavior Thank you!